Influencer Manager

VaynerMedia LLC

Full-time

On-site

London, London, City of, United Kingdom

🤳 Influencer Marketing

📌 Core Information

🔹 Job Title: Influencer Manager

🔹 Company: VaynerMedia

🔹 Location: London, United Kingdom

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (London, United Kingdom)

🚀 Job Overview

Key aspects of this role include:

Developing and implementing influencer marketing strategies to enhance brand awareness and engage target audiences.
Managing influencer sourcing, campaign management, and reporting.
Building and maintaining relationships with key contacts in the influencer space.
Collaborating with cross-functional teams to deliver successful campaigns.
Adapting to evolving trends and challenges in the influencer landscape.

ASSUMPTION: This role requires a dynamic and experienced influencer manager with a deep understanding of the influencer marketing landscape and a proven track record in delivering successful campaigns.

📋 Key Responsibilities

Influencer Sourcing:

Source influencers that drive relevance within the right communities, interest points, demographic, and audience for each campaign.
Keep a pulse on trending influencers within the space to use for brand partnerships.
Use influencer marketing tools to assess and find ideal partners.
Educate the team on influencer marketing tools to use these tools to assess and find ideal partners.

ASSUMPTION: Successful influencer sourcing requires a strong understanding of the influencer landscape and the ability to identify and engage with relevant influencers.

Influencer Campaign Management:

Primary communication of campaign information to influencer partners.
Manage the content creation process, ensuring all deliverables are met and that content is approved and posted in an efficient manner.
Review submitted and posted influencer content.
Communicate consistent updates with the internal Client Partnerships team to communicate campaign updates to clients.
Organize campaign details in internal drives.
Orchestrate the contracting process with influencer partners including payment, vendor set up, contracts, and amendments.
Keep the team informed on hurdles or flags throughout the campaign but problem solve to create solutions.

ASSUMPTION: Effective campaign management requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

Influencer Reporting:

Retrieve influencer results and update reporting within tracking sheets.
Develop insights from campaigns.

ASSUMPTION: Accurate and insightful reporting is crucial for measuring campaign performance and informing future strategies.

Expertise in the Influencer Marketing Space:

Establish and maintain long-term relationships with key contacts within the influencer space.
Stay informed of platform updates, specifically across Instagram, TikTok, Facebook, Pinterest, Twitch, and Twitter.
Maintain an understanding of the influencer marketing landscape, staying on top of trends and implementing changes as needed.
Help with influencer strategy development.

ASSUMPTION: A deep understanding of the influencer marketing landscape is essential for staying ahead of trends and making informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience (2-5 years) in influencer marketing, with a strong track record of delivering successful campaigns.

Required Skills:

Proven experience in writing clear briefs and communicating with influencers from micro to celeb.
Deep familiarity with the influencer landscape, including recommending/booking talent.
Ability to strategically recommend breakthrough programs leveraging influencers, aligning influencer activities with business goals.
Ability to think globally/regionally, in addition to local market.
Strong communication and negotiation skills for building partnerships.
Experience with large brand and large-scale activations. Organisational skills to manage timelines, budgets, and resources.
Understanding of social media, digital platforms, content creation, and analytics.
Ability to develop creative campaigns aligned with brand values.
Capability to analyze campaign performance and make data-driven decisions.
Clear and effective communication with influencers and internal teams.
Ability to adapt to evolving trends and challenges in the influencer landscape.
Ability to work collaboratively as part of a cross-functional team.
Must be familiar with local market regulations and guidelines.

Preferred Skills:

Fluency in additional languages.
Experience working with global brands.

ASSUMPTION: Successful candidates will have a strong background in influencer marketing, with a proven track record of delivering results and a deep understanding of the influencer landscape.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards)

Benefits:

Unlimited Holiday + 1 Day Birthday Leave
Journey EAP - proactive and crisis support with life concierge services
Enhanced Parental Leave
Unlimited Coaching sessions, which can be private and team class sessions
Cycle to work scheme
Employee Assistance Program (Financial, Mental and Physical Wellbeing)
Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
Life Assurance
Income Protection
Group Personal Pension

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range and benefits package are competitive and reflect the mid-senior level of this role.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 1,001-5,000 employees

Founded: 2009

Company Description:

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.
Founded in 2009 by Gary Vaynerchuk, the independently-owned company has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney.
VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards.
It is part of the VaynerX family of companies.

Company Specialties:

creative strategy
strategy insights
media buying
media planning
analytics
communications
advertising
social media
digital marketing
brandformance
content management
social media platforms
digital marketing platforms
paid social
social strategy
video production
brand building
social media trends
culture
branding
and cultural trends

Company Website: www.vaynermedia.com

ASSUMPTION: VaynerMedia's expertise in driving relevance and delivering impactful business results makes it an attractive place to work for individuals looking to make an impact in the advertising and marketing industry.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Influencer Marketing.

Work Arrangement: On-site (London, United Kingdom) with flexibility for remote work as needed.

Growth Opportunities:

Progression to a senior or management role within the influencer marketing team.
Expansion into other areas of the business, such as strategy, media planning, or analytics.
Opportunities to work on global campaigns and collaborate with teams across different regions.

ASSUMPTION: With VaynerMedia's focus on growth and development, there are ample opportunities for career progression and expansion within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London.

Office Location(s): 35-41 Westland Place, Tagwright House, London, N1 7LP, GB

Geographic Context:

London is a major global hub for advertising, marketing, and creative industries.
The office is located in the vibrant Shoreditch area, known for its vibrant culture, restaurants, and nightlife.
Easy access to public transportation and numerous amenities.

Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for remote work as needed)

ASSUMPTION: The modern, collaborative office space and vibrant location provide an ideal work environment for creative and innovative thinking.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with the hiring manager.
In-depth interview with the hiring manager and a member of the HR team.
Final interview with the Head of Influencer Marketing and another team member.
Background check and offer.

Key Assessment Areas:

In-depth knowledge of the influencer marketing landscape.
Proven experience in campaign management and delivery.
Strong communication and negotiation skills.
Ability to work collaboratively and adapt to change.
Alignment with VaynerMedia's company culture and values.

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Showcase your understanding of the influencer marketing landscape and trends.
Demonstrate your ability to think strategically and creatively.
Prepare examples of successful influencer marketing campaigns you've worked on.
Be ready to discuss your thoughts on the future of influencer marketing.

ATS Keywords: Influencer Marketing, Campaign Management, Social Media, Digital Marketing, Brand Awareness, Target Audience, Influencer Sourcing, Content Creation, Reporting, Strategic Recommendation, Negotiation Skills, Organizational Skills, Trend Adaptation, Cross-Functional Collaboration, Market Regulation Familiarity, Influencer Landscape Knowledge, Strategic Recommendation

ASSUMPTION: Successful candidates will have a strong understanding of the influencer marketing landscape, proven experience in campaign management, and excellent communication and negotiation skills.

🛠 Cultural Fit Considerations

Company Values:

Think “lab” and not “agency” - VaynerMedia values entrepreneurship, innovation, and a willingness to break rules.
The company prioritizes solving business problems over creating advertising for the sake of making advertising.
VaynerMedia's culture is fast-paced, collaborative, and fun, with a focus on solving problems and driving results.

Work Style:

VaynerMedia's work environment is dynamic, with a focus on collaboration, innovation, and continuous learning.
The company values a startup-like pace and energy, with a strong emphasis on entrepreneurship and problem-solving.
VaynerMedia's culture is inclusive and diverse, with a strong emphasis on teamwork and mutual respect.

Self-Assessment Questions:

Do you thrive in fast-paced, collaborative environments?
Are you comfortable working with a diverse range of stakeholders, from influencers to clients?
Do you have a proven track record of delivering results in a dynamic and evolving landscape?
Are you passionate about staying up-to-date with the latest trends and developments in influencer marketing?

ASSUMPTION: Successful candidates will be comfortable working in a fast-paced, collaborative environment and have a strong track record of delivering results in a dynamic and evolving landscape.

🛠 Potential Challenges

The influencer marketing landscape is constantly evolving, requiring continuous learning and adaptation.
Managing multiple campaigns simultaneously can be challenging, requiring strong organizational skills and attention to detail.
Dealing with influencer personalities and client expectations can be demanding, requiring excellent communication and negotiation skills.
The role may require occasional travel to attend industry events or meet with influencers and clients.

ASSUMPTION: Successful candidates will be comfortable working in a dynamic and evolving landscape, with the ability to adapt to change and manage multiple projects simultaneously.

📈 Similar Roles Comparison

This role is similar to an Influencer Marketing Manager or Influencer Marketing Specialist role in other advertising or marketing agencies.
However, VaynerMedia's focus on driving relevance and delivering impactful business results sets it apart from other agencies.
Candidates should consider VaynerMedia's unique culture, values, and work environment when evaluating this opportunity.

ASSUMPTION: While this role may share similarities with other influencer marketing roles, VaynerMedia's unique focus on driving relevance and delivering impactful business results makes it a standout opportunity.

📝 Sample Projects

Developing and executing a global influencer marketing campaign for a major consumer brand, driving brand awareness and engagement among key target audiences.
Managing a team of influencer marketing specialists to deliver multiple campaigns simultaneously, ensuring consistent quality and results across all projects.
Conducting market research and analysis to identify trends and opportunities in the influencer marketing landscape, informing strategic decision-making and campaign development.

ASSUMPTION: Successful candidates will have experience working on global influencer marketing campaigns, managing teams, and conducting market research and analysis.

💡 Key Questions to Ask During Interview

How does this role fit into the overall influencer marketing strategy for the company?
What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
How does VaynerMedia support the growth and development of its employees?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does VaynerMedia approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: https://vaynermedia.com/careers?gh_jid=7006225
Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Prepare examples of successful influencer marketing campaigns you've worked on.
Be ready to discuss your thoughts on the future of influencer marketing.
Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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