Influencer Marketing Manager

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: WPP Media

🔹 Location: Mexico

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies for clients
• Leading and supporting a team to ensure successful campaign execution
• Providing exceptional client service and campaign optimization
• Requiring strong analytical skills, presentation skills, and problem-solving abilities

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and client management skills, with a focus on driving results through influencer marketing campaigns.

📋 Key Responsibilities

✅ Generate influencer marketing strategies aligned with client needs

✅ Lead, support, and supervise the team

✅ Provide exceptional client service to key clients

✅ Guide the team in resolving doubts or issues

✅ Understand client objectives and ensure campaign success through strategic implementation and execution

✅ Monitor campaigns and implement optimizations to improve overall results

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and clients simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in communication, marketing, or a related field

Experience: At least 4 years of experience in a similar role at media agencies

Required Skills:

• Fluency in English (intermediate to advanced)
• Proven experience in influencer marketing and social media platforms
• Strong analytical skills and performance metrics understanding
• Excellent presentation and problem-solving skills
• Proficiency in Office Suite and social listening tools

Preferred Skills:

• Bilingual or multilingual skills
• Experience working with global brands

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a strong understanding of the influencer marketing landscape will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for mid-senior level roles in Mexico's advertising sector is approximately MXN 80,000 - 120,000 per month (USD 4,000 - 6,000).

Benefits:

• Competitive salary
• 30 days bonus
• 17% grocery vouchers
• 13% savings fund
• Life insurance
• Major medical insurance
• Dental insurance
• Birthday off
• Hybrid work scheme
• Medical, psychological, and nutrition consultations

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2-3 days on-site)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: WPP Media operates in the advertising services industry, focusing on media planning, buying, and strategy for global brands.

Company Size: WPP Media is a large organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: WPP Media was founded in 2008 as the global media investment management arm of WPP plc, one of the world's largest marketing communications services groups.

Company Description:

• WPP Media is a global media collective, built for the AI era, bringing together the best platforms, people, and partners to create innovative solutions for brands.
• The company offers a wide range of services, including media planning, buying, strategy, data analytics, and creative solutions.
• WPP Media is committed to fostering a diverse and inclusive work environment, with a focus on employee well-being and growth.

Company Specialties:

• Media planning and buying
• Media strategy and investment
• Data analytics and insights
• Creative solutions and content

Company Website: WPP Media

ASSUMPTION: WPP Media's extensive global presence and diverse client base offer candidates the opportunity to work on a wide range of campaigns and gain valuable experience in the advertising industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Influencer Marketing or a similar leadership position.

Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week.

Growth Opportunities:

• Progression to senior or management roles within the influencer marketing team
• Expansion into related roles, such as social media strategy or data analytics
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in influencer marketing or related fields.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 175 Greenwich St, New York, NY 10007, US (headquarters); additional offices worldwide

Geographic Context:

• Mexico City, Mexico
• Thriving business hub with a vibrant culture and numerous amenities
• Favorable time zone for collaboration with global teams

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2-3 days on-site)

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, combining the benefits of remote work with the advantages of in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the hiring manager or a panel to discuss experience, skills, and career goals
• Case study or presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with senior leadership to discuss long-term fit and growth opportunities

Key Assessment Areas:

• Strategic thinking and campaign development
• Leadership and team management skills
• Client service and relationship-building abilities
• Analytical skills and data-driven decision-making
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the influencer marketing landscape and WPP Media's offerings
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and client service skills
• Showcase your creativity and strategic thinking through a case study or presentation, if requested

ATS Keywords: Influencer marketing, social media, campaign strategy, team leadership, client service, data analytics, presentation skills, problem-solving, Office Suite, social listening tools

ASSUMPTION: WPP Media's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Office Suite (Word, Excel, PowerPoint)
• Social listening and influencer marketing tools (e.g., Hootsuite, Sprout Social, BuzzSumo, Grin)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Data analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their work, with a focus on continuous learning and adaptation.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve shared goals
• Creativity: Encouraging innovative thinking and problem-solving
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Excellence: Striving for the highest standards in all aspects of work

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and professional development
• Opportunities for global collaboration and cross-functional projects

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working collaboratively and managing teams?
• Do you have a strong commitment to ethical standards and integrity?
• Are you eager to learn and adapt to new tools, technologies, and strategies?

ASSUMPTION: Candidates who align with WPP Media's values and work style will be most successful in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the influencer marketing industry and adapting to new trends and platforms
• Balancing the demands of client service with internal team management and strategic planning
• Working in a global organization with diverse teams and time zones, requiring strong communication and collaboration skills

ASSUMPTION: Candidates who are proactive, adaptable, and skilled in managing multiple priorities will be best equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• Influencer Marketing Manager vs. Social Media Manager: Both roles focus on social media platforms, but the Influencer Marketing Manager role has a more specific focus on influencer partnerships and collaborations
• Influencer Marketing Manager vs. Media Planner/Buyer: While both roles involve campaign strategy and execution, the Influencer Marketing Manager role requires a deeper understanding of influencer marketing trends and platforms
• Career path: Influencer Marketing Manager roles can lead to senior or management positions within the influencer marketing team or expansion into related roles, such as social media strategy or data analytics

ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates make informed decisions about their career development and growth opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive influencer marketing strategy for a global brand launch
• Managing a team to execute a large-scale influencer campaign, including outreach, negotiation, and activation
• Analyzing campaign performance data to optimize results and maximize ROI
• Creating and presenting a quarterly report on influencer marketing trends and insights to senior leadership

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities candidates can expect in this role, with a focus on strategic thinking, team management, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall influencer marketing strategy for the company?
• What are the most significant challenges facing the influencer marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What opportunities exist for global collaboration and cross-functional projects within the organization?
• How does the company measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the organization's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and client service skills
• If requested, prepare a case study or presentation to demonstrate your strategic thinking and campaign development abilities
• Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.