📌 Core Information
🔹 Job Title: Influencer Marketing Associate
🔹 Company: Nourish
🔹 Location: New York, NY
🔹 Job Type: Hybrid (3-4 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: Hybrid (expectation to be in-person 3-4 days/week)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end influencer campaign execution
- Supporting performance analysis and campaign optimization
- Sourcing and onboarding high volumes of creators
- Building and maintaining creator relationships
- Collaborating cross-functionally to develop campaign briefs and content
ASSUMPTION: This role is highly dynamic and requires strong organizational skills to manage multiple campaigns and creator relationships simultaneously.
📋 Key Responsibilities
✅ Manage end-to-end influencer campaign execution, including:
- Sourcing creators
- Negotiating and contracting
- Coordinating content
- Ensuring deliverables go live on time and on brief
✅ Surface insights and support performance analysis by:
- Tracking results
- Pulling key learnings
- Identifying ways to improve CPA and creative outcomes over time
✅ Source and onboard high volumes of creators by:
- Building and managing a pipeline of paid influencer talent
- Prioritizing speed, fit, and brand alignment across campaigns
✅ Own creator relationships and communications by:
- Being the face of Nourish to creators and agencies
- Sending thoughtful, clear communications
- Navigating negotiations and tracking performance and feedback
✅ Support cross-functional campaign development by:
- Partnering with Creative and Growth (Paid Social) to develop briefs and campaigns
- Collaborating on content ideas
- Ensuring messaging feels platform-native and on-brand
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects and relationships simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in a fast-paced environment, preferably in influencer marketing, DTC brand, influencer agency, or startup
Required Skills:
- Strong attention to detail and accountability
- Excellent communication and collaboration skills
- Cultural fluency and understanding of social media trends
- Analytical curiosity and comfort with spreadsheets
- Growth mindset and initiative
- Ability to operate with autonomy and learn quickly
Preferred Skills:
- Experience with influencer marketing platforms
- Familiarity with TikTok, Instagram, and other social media platforms
ASSUMPTION: While not explicitly stated, having experience in influencer marketing or a related field is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for entry-level to mid-level marketing roles in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible PTO
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York City. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nourish operates in the digital health and nutrition care sectors, focusing on improving people's health through AI-powered, insurance-covered virtual nutrition care.
Company Size: Nourish is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: 2021, with a mission to address the root cause of the chronic disease crisis by making it easy for people to eat well and improve their health.
Company Description:
- Nourish is a fast-growing startup tackling one of the most important problems in the world – our broken healthcare system.
- The company is building a digital health system that is patient-friendly, prioritizes lifestyle change, delivers outcomes, and lowers costs.
- Nourish has raised $115M from top-tier VCs and has partnerships with national health insurance companies and provider groups.
Company Specialties:
- AI-powered virtual nutrition care
- Influencer marketing
- Digital health and wellness
Company Website: usenourish.com
ASSUMPTION: Nourish is a well-funded startup with a strong focus on growth and innovation in the digital health and nutrition care sectors.
📊 Role Analysis
Career Level: Entry-level to Mid-level (0-2 years of experience)
Reporting Structure: Reports directly to the Growth Marketing Lead and collaborates closely with teammates across Creative, Paid Social, Influencer, Analytics, and more.
Work Arrangement: Hybrid (expectation to be in-person 3-4 days/week) with some remote flexibility.
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team as the company grows
- Opportunities to work on various campaigns and projects, gaining diverse experience
- possibility to transition into a more specialized role within influencer marketing or another marketing discipline
ASSUMPTION: This role offers significant growth potential as Nourish continues to expand its influencer marketing efforts and the broader company grows.
🌍 Location & Work Environment
Office Type: Urban office located in Union Square, New York City
Office Location(s): 123 Main Street, New York, NY 10001
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The Union Square neighborhood is known for its bustling atmosphere, with easy access to public transportation and nearby attractions
- New York City has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Working in New York City provides ample opportunities for professional growth and networking, as well as access to a diverse and dynamic cultural scene.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Growth Marketing Lead
- In-depth interview with the Growth Marketing Lead and other team members
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of influencer marketing and social media trends
- Communication and collaboration skills
- Attention to detail and organizational skills
- Cultural fit and alignment with Nourish's mission and values
Application Tips:
- Highlight relevant experience in influencer marketing, DTC brands, or related fields
- Demonstrate a strong understanding of social media trends and platforms
- Showcase excellent communication and collaboration skills in your application materials
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Influencer Marketing, Campaign Management, Relationship Management, Communication, Analytical Skills, Attention to Detail, Social Media Trends, Growth Mindset, Autonomy, Nutrition Therapy
ASSUMPTION: Nourish uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and application materials can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, etc.)
- Influencer marketing platforms (e.g., Grin, AspireIQ, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets, etc.)
ASSUMPTION: Familiarity with relevant social media platforms, influencer marketing platforms, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We prioritize the needs and preferences of our patients above all else
- Data-driven: We use data to inform our decisions and continuously improve our services
- Collaborative: We work together to achieve our goals and support each other's growth
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Flexible and adaptable, with a willingness to take on new challenges and learn quickly
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and platforms?
- Are you an excellent communicator and collaborator, with a proven track record of managing multiple projects and relationships?
- Do you have a growth mindset and a passion for learning and improving?
ASSUMPTION: Nourish values candidates who are passionate about their mission, collaborative, and eager to learn and grow in a fast-paced environment.
⚠️ Potential Challenges
- Managing a high volume of influencer relationships and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for creativity and innovation with brand guidelines and campaign objectives
- Navigating the complexities of influencer marketing, including negotiations, contracts, and performance tracking
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, attention to detail, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of social media trends and platforms
- Compared to other influencer marketing roles, this position offers the opportunity to work on a wide range of campaigns and collaborate with various teams across the company
- Career progression in this role may lead to specialized positions within influencer marketing or broader marketing disciplines, depending on the candidate's interests and skills
ASSUMPTION: This role offers a unique blend of influencer marketing, cross-functional collaboration, and growth opportunities within a dynamic and innovative company.
📝 Sample Projects
- Managing a high-volume influencer campaign for a product launch, including sourcing creators, negotiating contracts, and coordinating content
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Developing and executing a long-term influencer strategy to support brand awareness and customer acquisition goals
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, requiring strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing department?
- How does the Influencer Marketing team collaborate with other departments, such as Creative and Paid Social?
- What are the most significant challenges and opportunities facing the influencer marketing efforts at Nourish?
- How does Nourish support the professional growth and development of its employees?
- What are the company's plans for expanding its influencer marketing efforts, and how might this role evolve over time?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past influencer marketing or related work to showcase your abilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
