📌 Core Information
🔹 Job Title: Influencer Marketing Intern
🔹 Company: Once Upon A Farm
🔹 Location: Remote
🔹 Job Type: Paid Intern
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning and executing influencer marketing campaigns
- Building and fostering relationships with influencers and internal stakeholders
- Tracking and analyzing KPIs to ensure campaigns align with brand objectives
- Staying up-to-date with relevant social media platforms and trends
- Contributing to seasonal brainstorming and planning sessions
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain hands-on experience in influencer marketing and build their portfolio.
📋 Key Responsibilities
✅ Assist in planning and executing influencer marketing campaigns from initial outreach through campaign completion and reporting
✅ Proactively source, outreach, and engage with new and existing influencers for various marketing programs
✅ Communicate and foster relationships with an existing network of influencers and influencer managers
✅ Assist in tracking, analyzing, and providing strategic reporting on influencer campaigns to ensure alignment with department KPIs
✅ Pitch new, creative ideas and ways of thinking to evolve existing influencer programs
✅ Work cross-functionally with digital media teams to assist in sourcing and contracting UGC and whitelisting content
✅ Participate in seasonal brainstorming and planning sessions to integrate influencer activations into overarching marketing initiatives
✅ Proactively stay up to date on relevant social media platforms and trends
✅ Monitor relevant influencer and competitor activity
✅ Present a final project at the end of the internship, showcasing one thing worked on, learnings, and future career applications
ASSUMPTION: This role requires strong communication, organizational, and project management skills, as well as a passion for staying current with influencer trends.
🎯 Required Qualifications
Education: Recent graduate or currently pursuing a degree in Marketing, Communications, Advertising, or a related field
Experience: No BA? No problem. An equivalent 2 to 4 years of professional experience in the field(s) of Influencer Marketing, Social Media Marketing, or related focus will also meet this qualification
Required Skills:
- Strong communication and interpersonal skills
- High level of organization and detail-oriented mindset
- Ability to manage multiple projects simultaneously
- Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
- Familiarity with contracts, agreements, and influencer payment structures
- Previous experience with influencer management platforms
Preferred Skills:
- Previous exposure to cross-functional work between Sustainability and Marketing Communications
- Demonstrated ability to thrive in ambiguity, understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
ASSUMPTION: Candidates with a genuine passion for improving childhood nutrition and a desire to contribute to a purpose-driven work environment will thrive in this role.
💰 Compensation & Benefits
Salary Range: $22.00 per hour
Benefits:
- 401(k) program + 4% company match after three months
- Employee Discounts and quarterly Farm-to-Fridge home deliveries
- Paid Volunteer Time
Working Hours: Part-time, not to exceed 29 hours per week
Estimated Duration: June 2025–December 2025 (or six months from the date of hire)
ASSUMPTION: The salary range is competitive for an entry-level internship in the influencer marketing field and reflects the company's commitment to fair compensation and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Once Upon A Farm operates in the organic food and beverage industry, focusing on providing nutritious, convenient, and delicious snacks and meals for children of all ages.
Company Size: With 51-200 employees, Once Upon A Farm offers a dynamic and collaborative work environment where employees can make a significant impact.
Founded: In 2015, Cassandra Curtis founded Once Upon A Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter.
Company Description:
- Once Upon A Farm is a purpose-driven brand committed to driving systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
- Their organic, non-GMO, non-dairy recipes contain no added sugar and are free from artificial flavors, colors, and preservatives.
- The company supports and champions farmers who supply the highest-quality organic ingredients for their foods and helps parents keep their promise to provide the best nourishment for their children’s bodies and souls.
Company Specialties:
- Organic, non-GMO, cold-pressed meals for kids
- Organic, non-GMO, cold-pressed baby food
- Kids' snacks and organic food
Company Website: http://www.onceuponafarmorganics.com
ASSUMPTION: Once Upon A Farm's commitment to organic, nutritious, and delicious products, as well as its dedication to improving childhood nutrition, makes it an attractive employer for individuals passionate about health and wellness.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in influencer marketing.
Reporting Structure: The Influencer Marketing Intern reports directly to the Influencer Relations and Brand Partnerships Manager.
Work Arrangement: This is a part-time, remote internship not to exceed 29 hours per week.
Growth Opportunities:
- Gain hands-on experience in influencer marketing and build a professional portfolio
- Contribute to a dynamic, high-growth, purpose-driven work environment
- Potential for full-time employment after the internship, depending on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for career growth and development in the influencer marketing field, with the potential for long-term employment at a mission-driven company.
🌍 Location & Work Environment
Office Type: Remote-first work environment
Office Location(s): Remote (US only)
Geographic Context:
- Once Upon A Farm is headquartered in Berkeley, California, with a remote-first work environment that allows employees to work from anywhere in the United States.
- The company's products are sold in more than 16,000 stores nationwide and online.
- Once Upon A Farm's commitment to organic, non-GMO, and non-dairy products aligns with its mission to provide nutritious and convenient options for children of all ages.
Work Schedule: Part-time, not to exceed 29 hours per week
ASSUMPTION: The remote-first work environment at Once Upon A Farm offers flexibility and convenience for employees, allowing them to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager
- In-depth interview with the Influencer Relations and Brand Partnerships Manager
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational abilities and attention to detail
- Creativity and strategic thinking
- Familiarity with influencer management platforms and relevant tools
- Alignment with Once Upon A Farm's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your passion for improving childhood nutrition and your understanding of Once Upon A Farm's mission
- Showcase your creativity and strategic thinking by providing specific examples of how you've approached influencer marketing campaigns or relevant projects
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's goals
ATS Keywords: Influencer Marketing, Social Media Marketing, Communication Skills, Project Management, Data Analysis, Relationship Building, Creativity, Detail-Oriented, Microsoft Suite, Remote Work, Contract Familiarity, Cross-Functional Collaboration, Trend Monitoring, Strategic Reporting, Problem Solving, Organizational Skills
ASSUMPTION: Once Upon A Farm's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are the best fit for the role and the company's mission.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Outlook
- Slack
- Influencer management platforms (e.g., Grin, AspireIQ, BrandSnob)
- Social media platforms (e.g., Instagram, TikTok, YouTube)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and project management.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven: Committed to driving systemic improvement in childhood nutrition for a healthier, happier, and more equitable world
- Collaborative: Foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun
- Dynamic: Highly collaborative, dynamic, and supportive work environment
Work Style:
- Remote-first work environment
- Flexible and adaptable, with a focus on results and outcomes
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do your personal values align with Once Upon A Farm's mission and values?
- How do you stay organized and manage multiple projects simultaneously in a remote work environment?
- How do you approach building and fostering relationships with influencers and internal stakeholders?
ASSUMPTION: Once Upon A Farm's culture emphasizes collaboration, purpose-driven work, and a dynamic, supportive work environment, making it an attractive employer for individuals who share these values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Balancing the need for creativity and innovation with the requirement to track and analyze KPIs
- Adapting to a fast-paced, dynamic work environment with evolving priorities and responsibilities
- Ensuring consistent communication and collaboration with remote team members and influencers
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this internship focuses specifically on influencer marketing, offering unique insights and experience in this growing field
- Compared to other influencer marketing roles, this internship offers a competitive salary and the opportunity to work with a mission-driven company committed to improving childhood nutrition
- Career progression in influencer marketing may involve transitioning to full-time employment, taking on more responsibilities, or pursuing related roles in marketing or communications
ASSUMPTION: This role offers a unique opportunity to gain experience in influencer marketing and contribute to a purpose-driven company, with potential for long-term career growth and development.
📝 Sample Projects
- Planning and executing a gifted influencer campaign for a new product launch, including outreach, negotiation, and contract management
- Analyzing the performance of an influencer campaign and providing strategic recommendations for future improvements
- Identifying and engaging with relevant influencers for an evergreen product seeding campaign, focusing on organic, non-GMO, and non-dairy products
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from strategic planning and execution to data analysis and reporting.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to Once Upon A Farm's overall marketing strategy and brand objectives?
- What opportunities are there for professional growth and development within the influencer marketing team and the company as a whole?
- How does the company support work-life balance for remote employees?
- What are the most rewarding aspects of working at Once Upon A Farm, according to current employees?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's goals
- If selected for an interview, be prepared to discuss your approach to influencer marketing, your understanding of Once Upon A Farm's mission, and your ability to manage multiple projects and deadlines in a remote work environment
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
