Influencer Marketing Lead

📌 Core Information

🔹 Job Title: Influencer Marketing Lead

🔹 Company: Paired

🔹 Location: Remote (UK or Spain)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Scaling influencer marketing as a core acquisition channel with clear ROI targets
• Leading and managing third-party agencies and internal creator database
• Running high-impact creator campaigns independently
• Collaborating cross-functionally with growth, product, and brand teams
• Exploring new channels, partnerships, and strategies to expand acquisition efforts

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to optimize influencer marketing spend and scale what works.

📋 Key Responsibilities

✅ Own and scale influencer marketing program tied to CAC, ROAS, and LTV metrics

✅ Lead and manage third-party agencies and partners for influencer discovery, outreach, and onboarding

✅ Run campaigns with high-impact creators, from outreach and creative briefing to negotiations, launch, and post-campaign analysis

✅ Test across creator verticals, content formats, and messaging frameworks to identify growth levers

✅ Collaborate with product, brand, and creative teams to translate product value into high-converting creator narratives

✅ Explore new channels, partnerships, and/or strategies to expand acquisition efforts

✅ Analyze performance using attribution models, cohort retention, and funnel data to optimize spend

✅ Stay ahead of social algorithms, creator economy trends, and emerging storytelling tactics

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience leading influencer marketing as a key performance lever, ideally in a B2C subscription app environment

Required Skills:

• Proven success scaling paid influencer programs to $100K+ per month while maintaining key acquisition metrics
• In-depth platform knowledge (TikTok, Instagram, YouTube) with strong grasp of algorithm dynamics, content trends, and pricing structures
• Strong analytical mindset, comfortable working with CAC models, attribution windows, cohort analysis, and A/B testing methodologies
• Creative and strategic thinker able to derive actionable insights from both qualitative content and quantitative data
• Exceptional communication and negotiation skills to build high-trust creator partnerships

Preferred Skills:

• Experience working remotely in a distributed team
• Fluency in Spanish

ASSUMPTION: Candidates with a proven track record in influencer marketing and a strong analytical background are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £75,000 (UK) / €70,000 - €75,000 (Spain) per year

Benefits:

• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team-building event at various European locations
• Fully remote, with optional access to London office or subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave (inclusive of same-sex and adoptive parents)
• Comprehensive health insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive for the industry and experience level, with additional benefits to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a leading headhunting agency specializing in sourcing and recruiting top creative and design talent from overseas for its clients. They focus on talent consulting and have a strong presence in the outsourcing and offshoring consulting industry.

Company Size: Paired is a small company with 11-50 employees, offering a close-knit work environment where individual contributions can make a significant impact.

Founded: Paired was founded in 2023 and has since grown to become a recognized player in the global talent recruitment landscape.

Company Description:

• Paired prides itself on its ability to identify and attract the very best candidates for its clients, taking a personalized, consultative approach to recruitment.
• The company understands that hiring the right talent is critical to the success of any organization and works closely with its clients to understand their unique needs and requirements.
• Paired is committed to creating an inclusive environment where unique perspectives are encouraged, as it firmly believes that diversity enhances its company, culture, and product.

Company Specialties:

• Talent Consulting

Company Website: www.paired.so

ASSUMPTION: Working at Paired offers opportunities for growth and impact in a dynamic, international environment focused on connecting companies with top global talent.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in influencer marketing.

Reporting Structure: The Influencer Marketing Lead will report directly to the Head of Performance Marketing and work cross-functionally with growth, product, and brand teams.

Work Arrangement: This role is remote-friendly, with optional access to the London office or a subsidised co-working space. Employees are expected to work standard full-time hours (40 hours per week).

Growth Opportunities:

• As Paired continues to grow, there may be opportunities for the Influencer Marketing Lead to expand their team or take on additional responsibilities.
• The company offers a yearly learning budget to support professional development and growth.

ASSUMPTION: This role offers a unique opportunity to lead a critical growth channel and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-friendly with optional access to the London office or a subsidised co-working space

Office Location(s): London, UK (with optional access) and various European locations for company-wide in-person coworking weeks and team-building events

Geographic Context:

• The UK and Spain offer vibrant, multicultural work environments with strong tech industries and growing startup ecosystems.
• Both countries have well-established remote work cultures, making them ideal locations for remote-friendly companies like Paired.

Work Schedule: Standard full-time hours (40 hours per week) with flexible working arrangements to support work-life balance

ASSUMPTION: Working remotely in the UK or Spain offers a unique blend of cultural diversity, professional opportunities, and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Application review (qualifications, experience, and motivation)
• 1st interview with the Head of Performance Marketing
• Task: Complete a practical skills assessment at home
• Team interviews: Final step involves interviews with different team members you would be working with on a day-to-day basis

Key Assessment Areas:

• Influencer marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and negotiation skills
• Cultural fit and alignment with Paired's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of influencer marketing trends and platforms in your application materials.
• Prepare for the practical skills assessment by reviewing your past campaign performance data and case studies.

ATS Keywords: Influencer Marketing, B2C Marketing, Campaign Management, Data Analysis, Creator Partnerships, Social Media Trends, Negotiation Skills, Creative Thinking, Strategic Planning, Performance Metrics, Attribution Models, Cohort Analysis, A/B Testing, Content Creation, User Acquisition, Communication Skills

ASSUMPTION: The application process for this role is designed to assess both your technical skills and cultural fit for the Paired team.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Data analysis tools (e.g., Google Analytics, Tableau, Looker)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Championing relationships
• Inclusivity and diversity
• Personalized, consultative approach

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you embrace feedback and continuously seek to improve your skills and strategies?

ASSUMPTION: Candidates who align with Paired's values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple creator partnerships and campaigns simultaneously
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing the need for creativity and innovation with data-driven decision-making
• Working remotely in a distributed team, requiring strong communication and time management skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on influencer marketing as a core acquisition channel.
• Influencer marketing is a dynamic and rapidly evolving field, requiring constant adaptation and innovation.
• This role offers the opportunity to lead a critical growth channel and make a significant impact on the company's success.

ASSUMPTION: This role is unique in its focus on influencer marketing as a key performance lever for user acquisition.

📝 Sample Projects

• Developing and executing a high-impact influencer campaign to drive user acquisition and engagement
• Building and optimizing an internal creator database to streamline influencer discovery and outreach
• Analyzing campaign performance data to identify trends, optimize spend, and scale successful strategies

ASSUMPTION: These sample projects illustrate the mix of strategic planning, hands-on campaign management, and data-driven optimization required for success in this role.

❓ Key Questions to Ask During Interview

• How does Paired support the growth and development of its influencer marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Paired foster a culture of inclusivity and diversity in its recruitment and workplace practices?
• What opportunities exist for collaboration and knowledge-sharing with other teams at Paired?
• How does Paired approach work-life balance and employee well-being, particularly for remote workers?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, ensuring a strong fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the practical skills assessment by reviewing your past campaign performance data and case studies.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.