📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Stardock
🔹 Location: Plymouth, Michigan, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and managing relationships with influencers across various platforms
- Coordinating influencer campaigns from outreach to execution
- Collaborating with marketing and production teams to align influencer strategy with broader promotional goals
- Planning and executing creative influencer activations
- Representing Stardock professionally in creator communications and industry events
ASSUMPTION: This role requires a strong understanding of gaming culture and influencer marketing strategies to effectively manage relationships and coordinate campaigns.
📋 Key Responsibilities
✅ Build and manage relationships with influencers across platforms like YouTube, Twitch, and TikTok to support game launches, updates, and brand initiatives.
✅ Coordinate influencer campaigns from outreach to execution, including contract negotiation, deliverables management, and performance tracking.
✅ Collaborate with Marketing and Production teams to align influencer strategy with broader promotional goals and audience engagement efforts.
✅ Plan and execute creative influencer activations such as early-access previews, content collaborations, and on-site events, including scheduling, travel logistics, and guest communication.
✅ Maintain influencer databases and outreach tools, and compile post-campaign reports that measure reach, engagement, and ROI.
✅ Represent Stardock professionally in creator communications, industry events, and community spaces, and assist with community engagement and moderation as needed.
ASSUMPTION: This role involves frequent communication with influencers and internal teams, requiring excellent communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field (preferred)
Experience: 2-4 years of experience in influencer marketing, talent management, community management, or related marketing fields—preferably in gaming.
Required Skills:
- Demonstrated success managing or supporting influencer programs or campaigns
- Familiarity with Stardock titles and a passion for PC strategy/simulation games
- Knowledge of YouTube, Twitch, and TikTok creator ecosystems
- Strong communication skills and the ability to build authentic, long-term relationships with content creators
- Excellent project management and organizational skills
- Ability to work independently and cross-functionally in a fast-paced environment, with a knack for multitasking and adapting quickly to changing priorities
Preferred Skills:
- Experience with influencer marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: While a degree is preferred, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $55,000 to $65,000 annually, depending on your qualifications, experience, and expertise.
Benefits:
- Competitive compensation package tailored to the right candidate
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time, typically Monday-Friday, 9:00 AM to 5:00 PM, with flexibility for event and project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Stardock operates in the computer games industry, focusing on PC game development and publishing, as well as software development for Windows desktop customization.
Company Size: Stardock is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Stardock was founded in 1993 and is headquartered in Plymouth, Michigan.
Company Description:
- Stardock specializes in developing and publishing PC games, with a focus on strategy and simulation genres
- The company is also known for its Windows desktop customization software, such as Fences and Start10
- Stardock values innovation, creativity, and a passion for gaming in its employees
Company Specialties:
- PC game development and publishing
- Windows desktop customization software
- Strategy and simulation game genres
- Real-time strategy (RTS) and turn-based strategy (TBS) games
- Hard-core gaming and entertainment
- Art and animation, and engineering
Company Website: http://www.stardock.com
ASSUMPTION: Stardock's focus on PC gaming and Windows customization software provides unique opportunities for growth and innovation in the gaming industry.
📊 Role Analysis
Career Level: This role is a mid-level position within the Marketing department, offering opportunities for growth and development.
Reporting Structure: The Influencer Marketing Manager will report directly to the Marketing Director and collaborate with various teams, including Production and Community Management.
Work Arrangement: This is an on-site, full-time position at Stardock's Plymouth, Michigan studio.
Growth Opportunities:
- Expanding influencer marketing efforts across new platforms and regions
- Developing and leading a team of influencer marketing specialists
- Contributing to Stardock's overall marketing strategy and brand initiatives
ASSUMPTION: This role offers ample opportunities for professional growth and development within Stardock's Marketing department and the broader gaming industry.
🌍 Location & Work Environment
Office Type: Stardock's Plymouth, Michigan studio offers a collaborative and creative work environment, with a focus on open communication and teamwork.
Office Location(s): 15090 N Beck Road, Plymouth, MI 48170, US
Geographic Context:
- Plymouth, Michigan, is a suburb of Detroit, offering a mix of urban and suburban living
- The area is known for its strong gaming community and industry presence
- Stardock's office is conveniently located near major highways and offers ample parking
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM to 5:00 PM, with flexibility for event and project needs. Occasional weekend and evening work may be required for events and activations.
ASSUMPTION: The on-site work arrangement and office environment at Stardock's Plymouth studio foster collaboration and creativity, supporting the success of the Influencer Marketing Manager in their role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss qualifications and fit for the role
- In-depth interview with the Marketing Director and other team members to assess skills and cultural fit
- Final interview with the CEO or another senior leader to discuss long-term goals and alignment with company vision
Key Assessment Areas:
- Demonstrated experience and success in influencer marketing or related fields
- Strong communication and project management skills
- Passion for gaming and understanding of gaming culture
- Cultural fit with Stardock's values and work environment
Application Tips:
- Highlight relevant experience and achievements in influencer marketing or related fields
- Tailor your resume and cover letter to emphasize your passion for gaming and understanding of Stardock's titles
- Prepare examples of successful influencer campaigns or projects you've managed
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Influencer Marketing, Gaming Culture, Content Creation, Campaign Coordination, Performance Tracking, Event Planning, Logistics Management, Data Analysis, Multitasking, Adaptability
ASSUMPTION: Stardock's interview process is designed to assess both skills and cultural fit, ensuring the right candidate for the role and the company.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management software (e.g., Asana, Trello, Jira)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and innovation
- Collaboration and open communication
- Continuous learning and improvement
- Accountability and results-driven approach
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Flexibility and adaptability to changing priorities
- Strong focus on creativity and problem-solving
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in gaming culture and influencer marketing?
- Can you provide an example of a time when you successfully managed a complex influencer campaign or project?
- How do you approach building and maintaining long-term relationships with influencers and other stakeholders?
ASSUMPTION: Stardock values candidates who are passionate about gaming, collaborative, and results-driven, with a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and multitasking
- Adapting to changing priorities and deadlines in a fast-paced work environment
- Building and maintaining relationships with influencers across diverse platforms and regions
- Balancing the need for authenticity and creativity in influencer content with brand guidelines and marketing objectives
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a passion for gaming and influencer marketing.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position focuses specifically on gaming culture and PC strategy/simulation games
- Stardock's mid-sized company structure offers a more collaborative and dynamic work environment compared to larger enterprises
- This role provides opportunities for growth and development within Stardock's Marketing department and the broader gaming industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the gaming and influencer marketing industries.
📝 Sample Projects
- Planning and executing a launch event for a new Stardock title, featuring influencers and streamers from various platforms
- Developing and implementing a long-term influencer strategy to support the growth and engagement of an existing game community
- Managing a team of influencer marketing specialists to coordinate multiple campaigns simultaneously, ensuring brand consistency and maximizing ROI
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Influencer Marketing Manager at Stardock.
❓ Key Questions to Ask During Interview
- How does Stardock support the professional growth and development of its employees?
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does Stardock approach building and maintaining relationships with influencers and other stakeholders in the gaming community?
- What are the most rewarding and challenging aspects of working in influencer marketing at Stardock?
- How does Stardock measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions help assess the fit between the candidate's skills, experience, and career goals with the role and company culture at Stardock.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and passion for gaming
- Prepare examples of successful influencer campaigns or projects you've managed
- Follow up with Stardock one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
