Influencer Marketing Manager

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: MSC Cruises

🔹 Location: Fort Lauderdale, FL, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-01

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies to support brand and business objectives
• Overseeing influencer partnerships and agency collaborations to ensure campaign success
• Managing campaign timelines and ensuring seamless execution
• Fostering long-term relationships with influencers and integrating influencer content into broader marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects in a fast-paced environment. Experience in the cruise industry is not required but may be beneficial.

📋 Key Responsibilities

✅ Develop and oversee influencer marketing initiatives to align with business goals

✅ Ensure influencer partnerships support brand awareness, engagement, and conversion objectives

✅ Execute on strategy to leverage influencers for paid marketing to conversion and support key products

✅ Manage agency performance, ensuring alignment with brand strategy and campaign goals

✅ Provide strategic direction to optimize influencer partnerships and content execution

✅ Develop and communicate key project details, deliverables, and expectations to influencers and the agency

✅ Oversee campaign timelines, ensuring seamless execution and alignment with marketing initiatives

✅ Lead the internal influencer program to maximize cost-efficiency and impact

✅ Foster long-term relationships with influencers to drive sustained engagement

✅ Partner with the social media team to coordinate influencer-led content production

✅ Maintain the influencer calendar, ensuring alignment with broader marketing campaigns

✅ Oversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distribution

✅ Utilize data-driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignment

✅ Ensure partnerships reflect brand values and drive measurable impact

✅ Develop post-campaign recaps and insights-driven reports

✅ Analyze influencer performance data to optimize future collaborations

✅ Stay updated on influencer marketing trends, emerging platforms, and industry best practices

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication. Strong organizational skills and the ability to work independently are crucial for success.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or equivalent work experience.

Experience: 5+ years of experience in influencer marketing, including campaign strategy and execution.

Required Skills:

• Proven ability to manage and scale influencer campaigns
• Strong knowledge of major social media platforms and emerging trends
• Experience with influencer marketing metrics, reporting, and campaign analysis
• Proficiency in social media tools (e.g., Hootsuite, Sprout Social, BrandWatch, Netbase, Facebook Business Manager, Instagram Analytics, Twitter Analytics)
• Strong communication and interpersonal skills, with experience collaborating across teams and managing external partners
• Ability to manage multiple projects in a fast-paced, dynamic environment
• Proficient in Microsoft Office (Word, Excel, PowerPoint)

Preferred Skills:

• Experience in the cruise or travel industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in influencer marketing and a proven track record of driving results are most likely to succeed in this role. Familiarity with the cruise industry is not required but may be beneficial.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level influencer marketing role in Fort Lauderdale, FL)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discounts on cruises and travel

Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Fort Lauderdale area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: MSC Cruises operates in the travel and hospitality industry, with a focus on cruise vacations.

Company Size: MSC Cruises is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: MSC Cruises was founded in 1987 and has since grown to become one of the world’s leading cruise lines, operating in more than 100 countries around the world.

Company Description:

• MSC Cruises is a global leader in the cruise industry, offering unique itineraries and experiences to destinations worldwide
• The company is committed to sustainable tourism and has implemented various environmental initiatives to reduce its carbon footprint
• MSC Cruises is known for its innovative ship designs and onboard experiences, including family-friendly features and luxurious amenities

Company Specialties:

• Cruise vacations and itineraries
• Family-friendly and luxury cruise experiences
• Sustainable tourism practices
• Global cruise industry leadership

Company Website: www.msccruises.com

ASSUMPTION: MSC Cruises' extensive global presence and diverse range of cruise offerings provide unique opportunities for marketing professionals to gain exposure to various markets and customer segments.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Influencer Marketing Manager reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including social media, content creation, and sales.

Work Arrangement: This is an on-site role based in Fort Lauderdale, FL, with occasional remote work possible for qualified candidates.

Growth Opportunities:

• Progression to a senior or director-level role within the marketing department
• Expansion into related marketing disciplines, such as digital marketing or brand management
• Opportunities to work on global marketing campaigns and gain international experience

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and stakeholder communication, providing a strong foundation for career growth within the marketing field.

🌍 Location & Work Environment

Office Type: MSC Cruises' Fort Lauderdale office is a modern, collaborative workspace with an open floor plan and ample natural light.

Office Location(s): 6750 N Andrews Ave, Fort Lauderdale, FL 33309, US

Geographic Context:

• Fort Lauderdale is a vibrant city with a diverse population and a thriving arts and culture scene
• The city offers a mix of urban and suburban living options, with easy access to beaches, parks, and outdoor recreation
• Fort Lauderdale has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday-Friday, with occasional weekend or evening work required to support campaign timelines and events.

ASSUMPTION: Fort Lauderdale's diverse cultural scene and mild climate make it an attractive location for marketing professionals seeking a balance between work and leisure.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Final interview with the hiring manager and/or other key stakeholders
• Background check and reference check for the final candidate

Key Assessment Areas:

• Strategic thinking and campaign planning skills
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with MSC Cruises' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful influencer marketing campaigns you've managed or contributed to
• Demonstrate your understanding of MSC Cruises' brand and target audience in your application materials
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company

ATS Keywords: Influencer Marketing, Campaign Strategy, Social Media, Project Management, Marketing Metrics, Brand Awareness, Engagement, Conversion, Agency Collaboration, Content Management, Performance Tracking

ASSUMPTION: MSC Cruises' hiring process is designed to assess candidates' strategic thinking, project management skills, and cultural fit. Tailoring your application materials to these key areas will increase your chances of success.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, TikTok, etc.)
• Social media management tools (Hootsuite, Sprout Social, etc.)
• Influencer marketing platforms (BrandWatch, Netbase, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard social media platforms and management tools is essential for success in this role. Experience with influencer marketing-specific platforms and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for travel and customer experience
• Innovation and continuous improvement
• Respect and integrity in all interactions
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Results-driven and data-informed decision-making
• Adaptability and flexibility in response to changing market conditions

Self-Assessment Questions:

• How do you stay up-to-date with emerging social media trends and platforms?
• Can you provide an example of a successful influencer marketing campaign you've managed, and what made it successful?
• How do you prioritize and manage multiple projects in a fast-paced environment?

ASSUMPTION: MSC Cruises values candidates who are passionate about travel, customer experience, and innovation, as well as those who can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing a diverse portfolio of influencer partnerships and campaigns simultaneously
• Keeping up with the fast-paced and ever-evolving influencer marketing landscape
• Balancing the need for creativity and innovation with brand consistency and compliance
• Working with external agencies and influencers to ensure alignment with brand strategy and campaign goals

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to build and maintain effective working relationships with external partners.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of influencer marketing trends and strategies
• In comparison to other marketing roles, this position offers unique opportunities to work directly with influencers and shape brand perception through their content
• Career progression in influencer marketing may follow a path similar to that of traditional marketing roles, with potential for advancement to senior or director-level positions within the marketing department or related fields

ASSUMPTION: While influencer marketing is a distinct discipline within the broader field of marketing, it shares many commonalities with traditional marketing roles, offering similar career growth opportunities and skill development.

📝 Sample Projects

• Developing and executing a targeted influencer campaign to promote a new cruise itinerary or ship launch
• Managing an influencer-led content series to showcase onboard experiences and amenities
• Analyzing influencer performance data to optimize future collaborations and maximize ROI

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Influencer Marketing Manager may undertake to support brand and business objectives.

❓ Key Questions to Ask During Interview

• How does MSC Cruises measure the success of influencer marketing campaigns, and what key performance indicators (KPIs) are tracked?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
• How does MSC Cruises approach sustainability and environmental responsibility in its cruise operations, and how does this role contribute to those efforts?
• What opportunities are there for professional development and growth within this role and the broader marketing department?
• How does MSC Cruises support work-life balance for its employees, particularly those in full-time, on-site roles?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the organization's culture and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of successful influencer marketing campaigns you've managed or contributed to
• Research MSC Cruises' brand and target audience to demonstrate your understanding of the company and its offerings
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.