πΉ Job Title: Influencer Marketing Manager
πΉ Company: MSC Cruises
πΉ Location: Fort Lauderdale, FL, USA
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-05-01
πΉ Experience Level: Mid-Senior level
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects in a fast-paced environment. Experience in the cruise industry is not required but may be beneficial.
β Develop and oversee influencer marketing initiatives to align with business goals
β Ensure influencer partnerships support brand awareness, engagement, and conversion objectives
β Execute on strategy to leverage influencers for paid marketing to conversion and support key products
β Manage agency performance, ensuring alignment with brand strategy and campaign goals
β Provide strategic direction to optimize influencer partnerships and content execution
β Develop and communicate key project details, deliverables, and expectations to influencers and the agency
β Oversee campaign timelines, ensuring seamless execution and alignment with marketing initiatives
β Lead the internal influencer program to maximize cost-efficiency and impact
β Foster long-term relationships with influencers to drive sustained engagement
β Partner with the social media team to coordinate influencer-led content production
β Maintain the influencer calendar, ensuring alignment with broader marketing campaigns
β Oversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distribution
β Utilize data-driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignment
β Ensure partnerships reflect brand values and drive measurable impact
β Develop post-campaign recaps and insights-driven reports
β Analyze influencer performance data to optimize future collaborations
β Stay updated on influencer marketing trends, emerging platforms, and industry best practices
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication. Strong organizational skills and the ability to work independently are crucial for success.
Education: Bachelorβs degree in Business, Marketing, Communications, or equivalent work experience.
Experience: 5+ years of experience in influencer marketing, including campaign strategy and execution.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in influencer marketing and a proven track record of driving results are most likely to succeed in this role. Familiarity with the cruise industry is not required but may be beneficial.
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level influencer marketing role in Fort Lauderdale, FL)
Benefits:
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Fort Lauderdale area. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: MSC Cruises operates in the travel and hospitality industry, with a focus on cruise vacations.
Company Size: MSC Cruises is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: MSC Cruises was founded in 1987 and has since grown to become one of the worldβs leading cruise lines, operating in more than 100 countries around the world.
Company Description:
Company Specialties:
Company Website: www.msccruises.com
ASSUMPTION: MSC Cruises' extensive global presence and diverse range of cruise offerings provide unique opportunities for marketing professionals to gain exposure to various markets and customer segments.
Career Level: This role is at the mid-senior level, offering opportunities for career growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Influencer Marketing Manager reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including social media, content creation, and sales.
Work Arrangement: This is an on-site role based in Fort Lauderdale, FL, with occasional remote work possible for qualified candidates.
Growth Opportunities:
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and stakeholder communication, providing a strong foundation for career growth within the marketing field.
Office Type: MSC Cruises' Fort Lauderdale office is a modern, collaborative workspace with an open floor plan and ample natural light.
Office Location(s): 6750 N Andrews Ave, Fort Lauderdale, FL 33309, US
Geographic Context:
Work Schedule: The standard workweek is Monday-Friday, with occasional weekend or evening work required to support campaign timelines and events.
ASSUMPTION: Fort Lauderdale's diverse cultural scene and mild climate make it an attractive location for marketing professionals seeking a balance between work and leisure.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer Marketing, Campaign Strategy, Social Media, Project Management, Marketing Metrics, Brand Awareness, Engagement, Conversion, Agency Collaboration, Content Management, Performance Tracking
ASSUMPTION: MSC Cruises' hiring process is designed to assess candidates' strategic thinking, project management skills, and cultural fit. Tailoring your application materials to these key areas will increase your chances of success.
ASSUMPTION: Familiarity with industry-standard social media platforms and management tools is essential for success in this role. Experience with influencer marketing-specific platforms and project management tools is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: MSC Cruises values candidates who are passionate about travel, customer experience, and innovation, as well as those who can thrive in a dynamic, collaborative work environment.
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to build and maintain effective working relationships with external partners.
ASSUMPTION: While influencer marketing is a distinct discipline within the broader field of marketing, it shares many commonalities with traditional marketing roles, offering similar career growth opportunities and skill development.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Influencer Marketing Manager may undertake to support brand and business objectives.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the organization's culture and opportunities.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.