📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Gameloft
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Gaming
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global influencer marketing strategies
- Collaborating with cross-functional teams to integrate influencer campaigns into games
- Building and maintaining strong relationships with influencers and agencies
- Tracking and analyzing campaign performance to optimize future executions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Ideate and manage the development and execution of influencer marketing strategies
✅ Create and present engaging presentations around influencer strategies and results
✅ Manage day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics
✅ Collaborate with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals
✅ Contribute to campaign performance analysis by collecting data and surfacing insights to improve future executions
✅ Assist with budget planning and ensure accurate tracking of spend and deliverables
✅ Stay on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field
Experience: 2+ years of experience in influencer marketing, preferably within the gaming, tech, or entertainment industry
Required Skills:
- Strong organizational skills and the ability to manage multiple projects
- Experience working directly with influencers and talent agencies
- Familiarity with all major social media platforms (YouTube, TikTok, Instagram, Twitch) and performance tracking tools
- Comfortable working with data and basic performance metrics (engagement, reach, CPM, etc.)
- Excellent written and verbal communication skills
- Creative, collaborative, and eager to take initiative
- Fluency in English
Preferred Skills:
- Experience with influencer marketing in the gaming industry
- Familiarity with gaming trends and culture
- Knowledge of relevant gaming franchises and IP
ASSUMPTION: Candidates with experience in gaming or entertainment influencer marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Based on industry standards for a mid-level influencer marketing role in Barcelona)
Benefits:
- Permanent contract, full-time job with excellent Social Benefits
- 25 vacation days per year
- Private medical health insurance
- Flexible compensation with Ticket Restaurant Card
- Free language courses
- Birthday day off + option to work a shortened schedule on three days
- Flexible work-from-home hybrid model
- Merit based salary progression system and a competitive initial salary package
- Career-development opportunities
- Excellent local working conditions
- Tuesday and Thursday afterwork beers!
Working Hours: Full-time (40 hours/week) with flexible work-from-home options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level influencer marketing role in Barcelona. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming
Company Size: Large (5,001-10,000 employees)
Founded: 1999 (as a subsidiary of Vivendi)
Company Description:
- Gameloft is a leading global publisher of digital and social games, with operations in Barcelona, Spain
- The company is known for its popular gaming franchises, including Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter
- Gameloft partners with major rights holders to create games based on popular entertainment franchises, such as Universal, Illumination Entertainment, Disney, Marvel, Hasbro, Fox Digital Entertainment, and Ferrari
Company Specialties:
- Mobile gaming
- Social gaming
- Gaming franchises
- Influencer marketing
- Advertising solutions
Company Website: www.gameloft.com
ASSUMPTION: Gameloft's large size and extensive portfolio of popular gaming franchises provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Influencer Marketing Team Lead
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the influencer marketing team
- Opportunities to collaborate with various teams and gain exposure to different aspects of the gaming industry
- Possibility to work on global campaigns and gain international experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the center of Barcelona
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a thriving gaming industry
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and numerous recreational activities
- Barcelona is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week) with flexible work-from-home options
ASSUMPTION: Barcelona's vibrant gaming industry, high quality of life, and flexible work arrangements make it an attractive location for gaming professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the team
- Background check and offer
Key Assessment Areas:
- Cultural fit with the company and team
- Relevant experience in influencer marketing
- Strategic thinking and creativity
- Communication and collaboration skills
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the gaming industry and influencer marketing trends
- Prepare examples of successful influencer marketing campaigns you've worked on
- Be ready to discuss your thoughts on Gameloft's gaming franchises and how you would approach influencer marketing for them
- Research Gameloft's company culture and values, and be prepared to discuss how you align with them
ATS Keywords: Influencer Marketing, Campaign Management, Social Media, Gaming Industry, Strategic Thinking, Communication, Collaboration, Organizational Skills
ASSUMPTION: Gameloft's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on relevant industry knowledge and strategic thinking.
🛠️ Tools & Technologies
- Social media platforms (YouTube, TikTok, Instagram, Twitch)
- Performance tracking tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Gaming industry-specific tools and platforms (e.g., Steam, Unity, Unreal Engine)
ASSUMPTION: Familiarity with relevant social media platforms, performance tracking tools, and project management tools is essential for this role. Experience with gaming industry-specific tools may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Passion for gaming and entertainment
- Customer focus and quality
- Integrity and respect
Work Style:
- Fast-paced and dynamic
- Creative and strategic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Gameloft's company values, particularly creativity, collaboration, and passion for gaming?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have experience working with influencers and talent agencies, and can you provide examples of successful campaigns you've managed?
ASSUMPTION: Candidates who align with Gameloft's company values, have relevant experience, and are comfortable working in a fast-paced environment will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging
- Keeping up with trends in social media, gaming, and creator ecosystems may require continuous learning
- Working with influencers and talent agencies may present unique challenges in communication and negotiation
- Balancing global and local campaign requirements may be complex
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- This role is similar to Influencer Marketing Manager positions in other gaming or entertainment companies, but may have more focus on global campaigns and franchises
- Compared to influencer marketing roles in other industries, this position may require more knowledge of gaming trends and culture
- Career path comparison: This role may lead to senior positions within Gameloft's influencer marketing team or other related departments within the company
ASSUMPTION: Candidates should research similar roles in the gaming industry to understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Managing a global influencer campaign for the launch of a new gaming franchise
- Collaborating with an IP partner to create branded content for an existing gaming franchise
- Developing and executing a regional influencer marketing strategy to boost user acquisition in a specific territory
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Influencer Marketing Manager may be involved in at Gameloft.
❓ Key Questions to Ask During Interview
- What are the most successful influencer marketing campaigns Gameloft has executed, and what made them successful?
- How does Gameloft approach working with influencers and talent agencies, and what are the key considerations for these relationships?
- What are the most important qualities and skills for someone in this role to succeed at Gameloft?
- How does Gameloft support the professional development and growth of its employees, particularly within the influencer marketing team?
- What are the biggest challenges facing the influencer marketing team at Gameloft, and how can this role help address them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on
- Research Gameloft's company culture and values, and be ready to discuss how you align with them
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up with the hiring manager within a week after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
