G

Influencer Marketing Manager

Guesty
Full-time
Remote
Worldwide
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Marketing Manager

πŸ”Ή Company: Guesty

πŸ”Ή Location: Israel (Remote OK)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 17, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing influencer marketing strategies to promote Guesty's brand
  • Collaborating with influencers to create engaging content and campaigns
  • Managing influencer partnerships, budgets, and timelines
  • Analyzing campaign performance and providing insights to stakeholders
  • Staying updated on industry trends and best practices in influencer marketing

ASSUMPTION: This role requires a strong understanding of social media platforms, influencer trends, and content creation. Excellent negotiation, communication, and organizational skills are essential for success.

πŸ“‹ Key Responsibilities

βœ… Conduct research to identify relevant influencers and creators within Guesty's industry

βœ… Collaborate with influencers and creators to develop creative concepts and content ideas

βœ… Outreach to influencers and negotiate partnership terms, including compensation and deliverables

βœ… Manage execution of influencer campaigns, ensuring timelines and objectives are met

βœ… Track and analyze key performance indicators (KPIs) to measure the success of influencer campaigns

βœ… Provide regular reporting and insights to stakeholders on influencer marketing performance

βœ… Stay updated on industry trends, emerging influencers, and best practices in influencer marketing

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and strong organizational skills to manage multiple campaigns and partnerships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of demonstrable experience in influencer marketing or digital marketing

Required Skills:

  • Proven experience in influencer marketing or digital marketing
  • Strong understanding of social media platforms, influencer trends, and content creation
  • Creative mindset with the ability to develop engaging and authentic influencer campaigns
  • Excellent negotiation, relationship, and time management skills
  • Detail-oriented with strong organizational and multitasking abilities
  • Effective communication and teamwork skills for collaborating with influencers and internal teams
  • Familiarity with influencer marketing tools and platforms

Preferred Skills:

  • Experience with Guesty's industry partners (Airbnb, Vrbo, Booking.com, etc.)
  • Fluency in multiple languages

ASSUMPTION: Candidates with experience in the hospitality or short-term rental industry may have a competitive advantage.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on industry standards for a mid-level marketing role in Israel)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Generous PTO and holiday policy
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Guesty operates in the technology, information, and internet industry, focusing on hospitality technology and short-term rental management software.

Company Size: Guesty has 501-1,000 employees, making it a mid-sized company with a significant global presence.

Founded: Guesty was founded in 2013 and has since grown to become a leading provider of property management software for the short-term rental industry.

Company Description:

  • Guesty is an all-in-one platform helping hospitality businesses automate, optimize, and scale their operations.
  • The company offers a powerful suite of features and integrations with 150+ industry partners, including Airbnb, Vrbo, and Booking.com.
  • Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

Company Specialties:

  • Airbnb property management software
  • Property management software
  • Vacation rental management software
  • Channel management
  • Hospitality technology

Company Website: guesty.com

ASSUMPTION: Guesty's focus on technology and innovation creates an environment that values creativity, problem-solving, and continuous learning.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department or the company as a whole.

Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including sales, product, and customer success.

Work Arrangement: Remote OK, with the option to work from one of Guesty's global offices or remotely from anywhere in Israel.

Growth Opportunities:

  • Advancement to a senior or management role within the marketing department
  • Expansion into other areas of the business, such as sales or customer success
  • International relocation to one of Guesty's global offices

ASSUMPTION: Guesty's rapid growth and expansion present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Guesty has multiple global offices, with the headquarters located in Covina, California. The company also offers remote work options.

Office Location(s): Guesty's offices are located in various countries, including the United States, Israel, and Europe.

Geographic Context:

  • Israel is a multicultural country with a thriving tech industry and a strong focus on innovation.
  • The cost of living in Israel is generally higher than in other countries in the region, but so are salaries and benefits.
  • Israel offers a high quality of life, with a diverse range of cultural, historical, and natural attractions.

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely.

ASSUMPTION: Working remotely for Guesty offers a high degree of flexibility and work-life balance, while also providing opportunities for collaboration and team-building with colleagues around the world.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interview with the Marketing Director
  • Case study or project presentation (if applicable)
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • In-depth knowledge of influencer marketing trends and best practices
  • Creativity and strategic thinking in campaign development
  • Strong negotiation and communication skills
  • Ability to manage multiple campaigns and partnerships simultaneously
  • Alignment with Guesty's company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Include specific examples of successful influencer marketing campaigns you've managed in the past.
  • Demonstrate your understanding of Guesty's industry and platform by researching the company and its competitors.
  • Prepare questions to ask the interviewer about Guesty's marketing strategy, company culture, or growth plans.

ATS Keywords: Influencer marketing, digital marketing, social media platforms, content creation, negotiation skills, relationship management, time management, organizational skills, multitasking, communication skills, teamwork, analytical skills, research skills, trend awareness, campaign management, reporting skills

ASSUMPTION: Guesty's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a strong emphasis on practical examples and case studies.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, TikTok, YouTube, etc.)
  • Influencer marketing tools (Upfluence, BrandSnob, etc.)
  • Project management tools (Asana, Trello, etc.)
  • Analytics and reporting tools (Google Analytics, Hootsuite Insights, etc.)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role, but specific tools can be learned and adapted to as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Accountable

Work Style:

  • Fast-paced and dynamic
  • Results-oriented and data-driven
  • Collaborative and team-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in fast-paced, dynamic environments?
  • Are you comfortable working with data and using it to inform decision-making?
  • Do you enjoy collaborating with others and contributing to a team-oriented culture?
  • Are you open to learning new tools and adapting to change?

ASSUMPTION: Guesty's company culture values innovation, collaboration, and a customer-centric approach, with a strong emphasis on data-driven decision-making.

⚠️ Potential Challenges

  • Managing multiple campaigns and partnerships simultaneously may require strong organizational skills and time management.
  • Keeping up with industry trends and best practices may require continuous learning and adaptation.
  • Working remotely may present challenges in maintaining productivity and work-life balance.
  • Guesty's rapid growth and expansion may result in changes to the role or company structure over time.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of social media platforms and trends.
  • Guesty's focus on the short-term rental industry presents unique challenges and opportunities compared to other hospitality or technology companies.
  • This role offers the opportunity to work with a diverse range of influencers and creators, as well as collaborate with cross-functional teams within the company.

ASSUMPTION: This role is well-suited for candidates with experience in influencer marketing or digital marketing, as well as a strong interest in the short-term rental industry and hospitality technology.

πŸ“ Sample Projects

  • Developing and executing a influencer marketing campaign for Guesty's launch on a new platform (e.g., Airbnb, Vrbo, etc.)
  • Conducting market research to identify emerging influencers and trends in the short-term rental industry
  • Managing a team of influencers to create content for a Guesty-branded social media campaign

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic influencer marketing campaigns, as well as their understanding of Guesty's industry and platform.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the influencer marketing team in the next 6-12 months?
  • How does Guesty measure the success of its influencer marketing campaigns, and what KPIs are most important?
  • What opportunities are there for growth and advancement within the marketing department or the company as a whole?
  • How does Guesty support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how is it supported within the marketing department?

ASSUMPTION: These questions are designed to provide insight into Guesty's marketing strategy, company culture, and growth plans, as well as the specific needs and expectations of the influencer marketing team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Guesty's careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching Guesty's industry, platform, and competitors
  • Prepare questions to ask the interviewer about Guesty's marketing strategy, company culture, or growth plans
  • Follow up with a thank-you note after the interview to express your appreciation for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.