Influencer Marketing Manager DACH (m/f/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager DACH (m/f/d)

🔹 Company: The Better Cat

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2024-09-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and managing a network of influencers to achieve channel KPIs
• Developing a top-tier partnership program to distinguish The Better Cat
• Collaborating with creators and the internal team to create innovative campaigns
• Driving brand awareness and engaging cat lovers

ASSUMPTION: This role requires a strong understanding of the influencer marketing landscape in the DACH region and experience in building and maintaining relationships with influencers.

📋 Key Responsibilities

✅ Build and manage a network of influencers from selection to relationship management

✅ Develop and implement a top-tier partnership program

✅ Collaborate with creators and the internal team to create innovative campaigns

✅ Monitor and analyze campaign performance to optimize results

ASSUMPTION: The role may require occasional travel to meet with influencers and attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 1.5 years of experience in influencer marketing or sales

Required Skills:

• Proven negotiation skills
• Strong communication and interpersonal skills
• Excellent organizational skills and attention to detail
• Fluency in German and English
• Proven track record of exceeding goals

Preferred Skills:

• Experience with influencer marketing platforms
• Knowledge of the pet industry
• Fluency in additional languages

ASSUMPTION: A background in marketing, sales, or a related field is preferred but not required if the candidate can demonstrate relevant transferable skills.

💰 Compensation & Benefits

Salary Range: €40,000 - €45,000 per year (based on industry standards for the role and experience level)

Benefits:

• Career opportunities in a dynamic and growing company
• Great team with a passion for cats and positive change
• Innovative products that make a difference in cat health
• Flexible work culture with supportive environment

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services, specifically pet food

Company Size: Small (2-10 employees) - A close-knit team with a strong focus on collaboration and innovation

Founded: 2022 - A young company with a fresh perspective on cat nutrition

Company Description:

• DTC brand aiming to define cat nutrition
• Focus on fresh, innovative, and sustainable ingredients
• Mission to make the world a better, kinder place for animals

Company Specialties:

• Pet Food
• Cat Food
• Cat Nutrition
• Pet Nutrition
• Cat Health
• Pet Health

Company Website: thebettercat.com/de

ASSUMPTION: The Better Cat is a pet food start-up with a strong focus on innovation and sustainability, aiming to make a positive impact on the lives of cats and their owners.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and development within the company

Reporting Structure: Reports directly to the Partnerships Team

Work Arrangement: On-site, with flexible hours and a supportive work environment

Growth Opportunities:

• Advancement within the Partnerships Team
• Expansion into new markets and regions
• Potential leadership roles as the company grows

ASSUMPTION: The Better Cat is a growing company, and there are opportunities for career advancement as the company expands.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Hamburg and Berlin, Germany

Geographic Context:

• Hamburg - A vibrant city with a strong pet culture
• Berlin - A hub for innovation and start-ups

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The Better Cat offers a flexible and supportive work environment, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• 45-minute introductory call
• Case study assignment
• In-depth conversation with the founder and team
• Final conversation to assess cultural fit
• Job offer and onboarding

Key Assessment Areas:

• Influencer marketing experience
• Negotiation skills
• Creativity and strategic thinking
• Cultural fit and passion for cats

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on
• Be ready to discuss your passion for cats and commitment to the company's mission

ATS Keywords: Influencer Marketing, Partnership Management, Social Media, Negotiation, Creativity, Relationship Management, Campaign Development, Problem Solving

ASSUMPTION: The Better Cat places a strong emphasis on cultural fit and passion for the company's mission, so applicants should be prepared to discuss their alignment with these values.

🛠️ Tools & Technologies

• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The Better Cat uses industry-standard tools and platforms for influencer marketing, social media management, and project management.

👔 Cultural Fit Considerations

Company Values:

• Passion for cats and their well-being
• Innovation and continuous improvement
• Collaboration and teamwork
• Sustainability and responsibility

Work Style:

• Flexible and adaptable
• Creative and strategic thinking
• Strong communication and interpersonal skills
• Results-driven and proactive

Self-Assessment Questions:

• How do you demonstrate your passion for cats and their well-being in your daily life?
• Can you provide an example of a time when you had to think creatively to solve a problem in a marketing campaign?
• How do you approach building and maintaining relationships with influencers and other stakeholders?

ASSUMPTION: The Better Cat values candidates who are passionate about cats, innovative, collaborative, and results-driven, with a strong commitment to the company's mission.

⚠️ Potential Challenges

• Managing a large network of influencers and maintaining strong relationships
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Balancing the demands of multiple campaigns and projects simultaneously
• Occasional travel to meet with influencers and attend industry events

ASSUMPTION: The role of Influencer Marketing Manager DACH at The Better Cat presents unique challenges that require strong organizational skills, adaptability, and a passion for cats and their well-being.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and building relationships with creators
• Experience in the pet industry is not required, but a passion for cats and their well-being is essential
• This role offers opportunities for growth and development within the company as it expands into new markets and regions

ASSUMPTION: The role of Influencer Marketing Manager DACH at The Better Cat is unique in its focus on influencer marketing and offers opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new product launch
• Building and maintaining relationships with key influencers in the pet industry
• Analyzing campaign performance and optimizing results to maximize ROI

ASSUMPTION: The role of Influencer Marketing Manager DACH at The Better Cat involves a range of projects, from campaign development and execution to relationship management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for expansion into new markets and regions?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach sustainability and responsibility in its operations and product offerings?
• What is the company's long-term vision for the Influencer Marketing Manager DACH role, and how might it evolve as the company grows?

ASSUMPTION: Applicants should come prepared to ask thoughtful questions about the company's growth plans, professional development opportunities, and long-term vision for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on
• Be ready to discuss your passion for cats and commitment to the company's mission
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.