📌 Core Information
🔹 Job Title: Stagiair Influencer Marketing
🔹 Company: Wehkamp Retail Group
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Internship
🔹 Category: Retail, Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Identifying and engaging with relevant influencers for Wehkamp and kleertjes.com
- Managing relationships with influencers and ensuring they are briefed effectively
- Analyzing performance and trends on social media
- Contributing to a dynamic and growing team within a fast-paced environment
ASSUMPTION: This role is ideal for students pursuing a higher education degree in marketing, communications, or a related field, with a strong interest in social media and influencer marketing.
📋 Key Responsibilities
✅ Spot trends and identify new, relevant influencers for Wehkamp and kleertjes.com
✅ Build and maintain relationships with influencers, ensuring they are well-informed about brand strategies
✅ Brief influencers and guide them to create content that aligns with the brand's strategy
✅ Manage community interactions with influencers, responding promptly and effectively
✅ Analyze and report on the performance of influencer marketing campaigns
ASSUMPTION: This role requires strong communication skills, creativity, and a deep understanding of social media trends and influencer marketing strategies.
🎯 Required Qualifications
Education: Pursuing a higher education degree (HBO)
Experience: No formal work experience required, but relevant internships or projects are a plus
Required Skills:
- Excellent communication skills in Dutch
- Strong social media and influencer marketing knowledge
- Proactivity, creativity, and the ability to work independently
- Strong networking skills and the ability to build relationships
- Good copywriting skills and a solid understanding of the Dutch language
- Video editing skills (e.g., Capcut) are a plus
Preferred Skills:
- Experience with influencer marketing campaigns
- Knowledge of the Dutch retail market
- Fluency in additional languages
ASSUMPTION: Candidates should be available for 32 or 38 hours per week and have a strong passion for social media and influencer marketing.
💰 Compensation & Benefits
Salary Range: €375 per month (stage fee)
Benefits:
- Professional development opportunities
- Team activities and a fun work environment
Working Hours: 32 or 38 hours per week, depending on the candidate's availability and preference
ASSUMPTION: The salary range provided is a stage fee and may not reflect the full compensation package for a permanent position.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on e-commerce and online shopping
Company Size: 1,001-5,000 employees, providing a large and diverse work environment
Founded: 1952, with over 70 years of experience serving the Dutch market
Company Description:
- Wehkamp Retail Group is a well-known and trusted retailer in the Netherlands, offering a wide range of products for families and individuals at every stage of life
- The company aims to assist customers in making choices, providing a curated selection of products, and ensuring fast delivery
- Wehkamp operates a state-of-the-art distribution center to serve millions of customers
Company Specialties:
- eCommerce and online retail
- Webshop development and management
- Digital marketing and online presence
- Retail and customer experience
- Technology and innovation
- Fashion, home, beauty, and electronics product categories
Company Website: wehkampretailgroup.nl
ASSUMPTION: Wehkamp Retail Group is a well-established company with a strong presence in the Dutch market, offering a dynamic and growing work environment for employees.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the influencer marketing team within Wehkamp Retail Group
Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future
Growth Opportunities:
- Gain valuable experience in influencer marketing and social media management
- Develop professional skills and build a strong portfolio
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship provides a unique opportunity for students to gain practical experience in influencer marketing and develop their skills in a dynamic and growing retail environment.
🌍 Location & Work Environment
Office Type: Modern and well-equipped office space
Office Location(s): Zwolle, Overijssel, Netherlands
Geographic Context:
- Zwolle is a city in the province of Overijssel, located in the eastern Netherlands
- The city offers a mix of urban and rural environments, with a population of approximately 125,000 people
- Zwolle is known for its rich history, cultural attractions, and vibrant business community
Work Schedule: Standard office hours, with flexibility for students' schedules
ASSUMPTION: The work environment at Wehkamp Retail Group is dynamic, collaborative, and focused on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and social media knowledge
- Creativity and problem-solving abilities
- Understanding of influencer marketing strategies
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant coursework, projects, or internships that demonstrate your social media and influencer marketing skills
- Tailor your resume and cover letter to emphasize your passion for social media and influencer marketing
- Prepare examples of your video editing work, if applicable
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Social media, influencer marketing, communication, networking, creativity, proactivity, copywriting, trend analysis
ASSUMPTION: The application process for this role may involve multiple stages and assessments, focusing on the candidate's communication skills, social media knowledge, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, etc.)
- Video editing software (Capcut, etc.)
- Project management and collaboration tools (Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this role are primarily social media platforms and video editing software, with project management tools used for collaboration and organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Passion and enthusiasm
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on employee growth and development
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you align with Wehkamp's company values, particularly customer-centricity and innovation?
- How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
- How does your personal work style contribute to a collaborative and team-oriented culture?
ASSUMPTION: Candidates should assess their fit with Wehkamp's company values and work style, ensuring they can thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and influencer marketing
- Managing relationships with multiple influencers and ensuring consistent communication
- Analyzing and reporting on campaign performance, requiring strong data interpretation skills
- Adapting to a large and diverse work environment, with many departments and teams
ASSUMPTION: These challenges can be overcome through strong communication skills, proactivity, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and social media management
- In the retail industry, influencer marketing is a growing and increasingly important aspect of brand promotion and customer engagement
- This role offers a unique opportunity to gain practical experience in influencer marketing and develop skills that are highly sought after in the industry
ASSUMPTION: This role is distinct from other marketing positions, with a specific focus on influencer marketing and social media management in the retail industry.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a specific product or brand
- Analyzing and reporting on the performance of influencer marketing campaigns, using relevant metrics and KPIs
- Creating and editing video content for social media platforms, showcasing products or brand messaging
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this role, allowing candidates to demonstrate their skills and understanding of influencer marketing strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Wehkamp and kleertjes.com?
- What opportunities are there for professional development and growth within the influencer marketing team?
- How does Wehkamp support work-life balance for employees, particularly for interns and students?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions allow candidates to gain a deeper understanding of the role, the team, and the company, ensuring a strong fit and alignment with their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your social media and influencer marketing skills and experiences
- Prepare examples of your video editing work, if applicable
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
