Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: TIM Company GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer campaigns in the health and aesthetics sector
• Identifying, acquiring, and negotiating contracts with relevant influencers
• Managing and expanding the existing influencer network
• Organizing content productions, trips, and shooting days (including international ones)
• Analyzing campaign performance, tracking KPIs, and creating reports
• Collaborating with the video team, content management, and marketing
• Creating new, creative campaign ideas and viral formats

ASSUMPTION: This role requires a strong understanding of the influencer marketing landscape, particularly in the health and beauty sectors. The ideal candidate will have experience in influencer marketing, excellent communication skills, and the ability to work independently and structure their work.

📋 Key Responsibilities

✅ Plan, execute, and oversee influencer campaigns in the fields of hair transplants, dental treatments, and aesthetic medicine

✅ Identify, acquire, and negotiate contracts with relevant influencers on platforms such as Instagram, YouTube, and TikTok

✅ Manage and expand the existing influencer network

✅ Organize content productions, trips, and shooting days, including international ones

✅ Analyze campaign performance, track KPIs, and create reports for success control

✅ Collaborate with the video team, content management, and marketing

✅ Develop new, creative campaign ideas and viral formats

ASSUMPTION: The role involves a high level of autonomy and requires strong organizational skills, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in influencer marketing, preferably in the health or beauty sector

Required Skills:

• Proven experience in influencer marketing, ideally in the health or beauty sector
• Excellent communication skills and negotiation confidence
• Strong organizational skills and ability to work independently and structure work
• Fluency in German (native level) and good English skills (additional languages such as Turkish or French are a plus)
• Willingness to travel (1-2 times per quarter)

Preferred Skills:

• Experience in international influencer marketing campaigns
• Knowledge of the German health and beauty market
• Familiarity with influencer marketing tools and platforms

ASSUMPTION: The required skills are essential for success in this role, as they are directly related to the key responsibilities and the nature of the industry.

💰 Compensation & Benefits

Salary Range: €3,000 - €4,000 per month (gross)

Benefits:

• Inspiring team of marketing and medical professionals
• International projects with real impact on people's lives
• Modern workplace in the heart of Berlin
• Flexible working hours and home office options
• Regular training, events, and team meetings
• Exciting career opportunities in a growth-oriented environment

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2 days per week in the office)

ASSUMPTION: The salary range is based on industry standards for influencer marketing managers with 2-5 years of experience in Germany. The benefits package is designed to attract and retain top talent in the competitive marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on medical tourism

Company Size: Small (2-10 employees), which means a flat hierarchy, close-knit team, and the opportunity to have a significant impact on the company's growth and success

Founded: 2016, with a brief history focused on generating high-quality leads through SEM marketing

Company Description:

• TIM Company GmbH is an online marketing agency dedicated to helping businesses of all sizes dominate their markets by generating high-quality leads through online marketing
• The company specializes in targeted SEO strategies, maximizing website potential, and generating optimal search queries for clients
• TIM Company GmbH has a pre-existing team of award-winning professionals but aims to minimize clients' involvement in their online marketing strategies

Company Specialties:

• Digital Marketing
• Medical Tourism
• Hair Transplant
• Plastic Surgery
• Dental Implant
• Advertorials
• Online-PR
• Google Ads and PPC

Company Website: timcompany.de

ASSUMPTION: TIM Company GmbH is a growing agency with a focus on medical tourism, offering applicants the opportunity to work in a dynamic and innovative environment with a strong team of marketing and medical professionals.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and take on more responsibilities as the company expands

Reporting Structure: The Influencer Marketing Manager will report directly to the company's management and work closely with various teams, including the video team, content management, and marketing

Work Arrangement: Hybrid, with 2 days per week in the office and the remaining days working remotely

Growth Opportunities:

• As a small and growing company, TIM Company GmbH offers ample opportunities for professional growth and development
• The role provides the chance to gain experience in international influencer marketing campaigns and work with a diverse range of influencers and clients
• Applicants can expect to take on more responsibilities and potentially move into leadership positions as the company continues to expand

ASSUMPTION: The role of Influencer Marketing Manager at TIM Company GmbH is well-suited to candidates seeking to grow professionally in a dynamic and innovative environment with ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Modern workplace in the heart of Berlin

Office Location(s): Rheinsberger Straße 76/77, c/o Factory Berlin, Berlin, Germany 10115

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Berlin is well-connected by public transportation, making it easy to commute to the office from various neighborhoods

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2 days per week in the office)

ASSUMPTION: The location and work environment at TIM Company GmbH are designed to foster creativity, collaboration, and work-life balance, with a modern office space in the heart of Berlin and a flexible hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the management team to discuss the role in more detail and assess skills and qualifications
• Final decision and job offer

Key Assessment Areas:

• In-depth knowledge of influencer marketing, particularly in the health and beauty sectors
• Excellent communication and negotiation skills
• Strong organizational skills and ability to work independently and structure work
• Fluency in German (native level) and good English skills (additional languages such as Turkish or French are a plus)
• Cultural fit with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the influencer marketing landscape and the specific challenges and opportunities in the health and beauty sectors
• Showcase your creativity and ability to think outside the box when it comes to campaign ideas and strategies
• Prepare examples of successful influencer marketing campaigns you have worked on in the past, highlighting your role and the outcomes achieved

ATS Keywords: Influencer Marketing, Campaign Planning, Contract Negotiation, Content Production, Performance Analysis, KPI Tracking, Communication Skills, Organizational Skills, Independent Work, Structured Work, Social Media Trends, Influencer Platforms, German Language, English Language, Travel Willingness

ASSUMPTION: The application process at TIM Company GmbH is designed to assess candidates' skills, qualifications, and cultural fit, with a focus on their understanding of the influencer marketing landscape and their ability to work effectively in a dynamic and innovative environment.

🛠️ Tools & Technologies

• Social media platforms (Instagram, YouTube, TikTok)
• Influencer marketing tools and platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are primarily related to influencer marketing, project management, and communication, with a focus on social media platforms and influencer marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and results-driven approach
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on achieving measurable outcomes
• Flexible and adaptable to changing priorities and demands

Self-Assessment Questions:

• Do I thrive in dynamic and fast-paced environments?
• Am I a strong communicator and negotiator with excellent organizational skills?
• Do I have a proven track record of success in influencer marketing, particularly in the health and beauty sectors?
• Am I comfortable working independently and structuring my work to meet deadlines and achieve results?
• Do I have a strong understanding of the influencer marketing landscape and the specific challenges and opportunities in the health and beauty sectors?

ASSUMPTION: The cultural fit factors at TIM Company GmbH are designed to assess candidates' ability to work effectively in a dynamic and innovative environment, with a focus on their communication, organizational, and problem-solving skills, as well as their understanding of the influencer marketing landscape and the specific challenges and opportunities in the health and beauty sectors.

⚠️ Potential Challenges

• Managing a diverse range of influencers and stakeholders with varying expectations and priorities
• Keeping up with the rapidly evolving influencer marketing landscape and adapting campaigns accordingly
• Balancing the demands of international campaigns and travel requirements with personal and professional commitments
• Working effectively in a small and growing company with a flat hierarchy and evolving priorities

ASSUMPTION: The potential challenges in this role are related to the dynamic and fast-paced nature of the influencer marketing industry, as well as the specific demands of working in a small and growing company with a flat hierarchy and evolving priorities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Influencer Marketing Manager role at TIM Company GmbH requires a strong understanding of the influencer marketing landscape and the specific challenges and opportunities in the health and beauty sectors
• The role offers the opportunity to work with a diverse range of influencers and clients, with a focus on international campaigns and a dynamic and innovative work environment
• As a small and growing company, TIM Company GmbH offers ample opportunities for professional growth and development, with the potential to take on more responsibilities and move into leadership positions as the company continues to expand

ASSUMPTION: The Influencer Marketing Manager role at TIM Company GmbH is unique in its focus on the health and beauty sectors and offers applicants the opportunity to work in a dynamic and innovative environment with a strong team of marketing and medical professionals.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a hair transplant clinic, including identifying and negotiating contracts with relevant influencers, organizing content productions and trips, and analyzing campaign performance
• Creating a viral video series featuring before-and-after stories of patients who have undergone aesthetic treatments, with a focus on engaging and authentic storytelling
• Launching a TikTok campaign for a dental implant clinic, targeting a younger audience with creative and humorous content that highlights the benefits of dental implants and addresses common concerns and misconceptions

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to develop and execute creative and effective influencer marketing campaigns, with a focus on the specific challenges and opportunities in the health and beauty sectors.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to influencer marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional growth and development of its employees, particularly in the area of influencer marketing?
• Can you provide examples of successful influencer marketing campaigns the company has executed in the past, and what made them successful?
• How does the company approach international influencer marketing campaigns, and what resources and support are available to the Influencer Marketing Manager in this area?
• What is the company's approach to work-life balance, and how does this manifest in the day-to-day work of the Influencer Marketing Manager?

ASSUMPTION: The key questions to ask during the interview are designed to assess the company's approach to influencer marketing, professional growth and development, and work-life balance, as well as the specific demands and opportunities of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the influencer marketing landscape and the specific challenges and opportunities in the health and beauty sectors
• Prepare examples of successful influencer marketing campaigns you have worked on in the past, highlighting your role and the outcomes achieved
• Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications and fit for the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.