Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: FOODVIBEZ

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies to boost brand awareness and customer loyalty
• Identifying, engaging, and managing relationships with suitable influencers and content creators
• Collaborating with cross-functional teams to ensure consistent brand communication
• Analyzing campaign performance and optimizing strategies as needed
• Budget planning and management

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the influencer marketing landscape.

📋 Key Responsibilities

✅ Developing and implementing influencer marketing strategies to enhance brand awareness and customer loyalty

✅ Identifying, engaging, and managing relationships with suitable influencers and content creators

✅ Planning and coordinating collaborations, campaigns, and events with influencers

✅ Monitoring and analyzing campaign performance, and deriving optimization measures

✅ Collaborating with cross-functional teams to ensure consistent brand communication

✅ Budget planning and management

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, or a related field

Experience: At least 3 years of experience in influencer marketing, preferably in the FMCG or lifestyle sector

Required Skills:

• Proven track record in influencer marketing
• Strong network of relevant influencers and content creators
• Excellent communication and negotiation skills
• Creativity and a keen eye for engaging content
• Fluency in German and English

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of the German food industry

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful influencer marketing campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on experience and industry standards for mid-level marketing roles in Germany)

Benefits:

• Dynamic startup environment
• Collaboration with content creators and celebrities
• Varied responsibilities with cross-functional exposure
• Flexible work model with a mix of remote and on-site work
• Modern office in Hamburg's HafenCity with amenities
• Short decision-making paths and flat hierarchies
• Regular team events and more

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Germany. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: FOODVIBEZ operates in the online and mail order retail sector, focusing on social commerce driven platform for international creator food brands.

Company Size: FOODVIBEZ is a small startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: FOODVIBEZ was founded in 2023, making it a relatively new player in the market.

Company Description:

• FOODVIBEZ aims to become the premier global platform for creator brands in the food industry
• The company has pioneered an innovative social commerce business model, collaborating with leading content creators to craft innovative food products at unbeatable prices
• FOODVIBEZ launched its first creator brands in Q1 2024 and is continuing to expand its offerings

Company Specialties:

• Social commerce platform for creator food brands
• Collaboration with content creators and celebrities
• Innovative product development

Company Website: foodvibez.com

ASSUMPTION: FOODVIBEZ's focus on creator brands and social commerce sets it apart in the competitive food retail landscape.

📊 Role Analysis

Career Level: Mid-level marketing role with significant responsibility and growth potential

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including social media, content, and PR

Work Arrangement: Hybrid work arrangement with a mix of remote and on-site work, typically 3 days per week in the office

Growth Opportunities:

• As FOODVIBEZ continues to grow, there may be opportunities for the influencer marketing manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and creativity may present opportunities for the incumbent to contribute to strategic decision-making

ASSUMPTION: The success of the influencer marketing manager in this role will be closely tied to FOODVIBEZ's overall growth and expansion.

🌍 Location & Work Environment

Office Type: Modern office in Hamburg's HafenCity, equipped with amenities such as filled refrigerators, fresh fruit, and snacks

Office Location(s): Alstertor 9, Hamburg, HH 20095, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the media and creative industries
• The HafenCity district is a vibrant, up-and-coming area with a mix of residential, commercial, and cultural spaces
• Hamburg offers a high quality of life, with a rich cultural scene, excellent dining options, and easy access to nature

Work Schedule: Full-time (40 hours per week) with flexible scheduling and a mix of remote and on-site work

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to make the most of both in-office and remote work environments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• In-depth knowledge of influencer marketing strategies and trends
• Strong communication and negotiation skills
• Creativity and strategic thinking
• Ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful influencer marketing campaigns you've managed
• Demonstrate your understanding of FOODVIBEZ's business model and target audience

ATS Keywords: Influencer marketing, content creation, relationship management, campaign planning, performance analysis, budget planning, social media, communication skills, negotiation skills, creativity, structured work style, fluent in German, fluent in English

ASSUMPTION: FOODVIBEZ's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Social media analytics tools (e.g., Hootsuite, Sprout Social, or similar)
• Project management software (e.g., Asana, Trello, or similar)
• Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)

ASSUMPTION: The specific tools and technologies used by FOODVIBEZ may vary, but candidates should be comfortable working with a range of digital platforms and software solutions.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on creativity and innovation
• Flat hierarchies and short decision-making paths

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong network of relevant influencers and content creators?

ASSUMPTION: FOODVIBEZ values candidates who are creative, adaptable, and able to thrive in a dynamic startup environment.

⚠️ Potential Challenges

• The competitive nature of the influencer marketing landscape may present challenges in identifying and engaging suitable influencers
• The role requires a high degree of autonomy and may involve managing multiple projects and stakeholders simultaneously
• As a small startup, FOODVIBEZ may have limited resources and budget for influencer marketing campaigns
• The hybrid work arrangement may present challenges in maintaining productivity and collaboration in a remote work environment

ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to adapt and thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the influencer marketing manager role is heavily focused on digital and social media channels
• Influencer marketing is a relatively new and evolving field, with a strong emphasis on creativity, innovation, and adaptability
• This role offers significant growth potential as FOODVIBEZ continues to expand its offerings and enter new markets

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from traditional marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a new FOODVIBEZ product launch
• Identifying and engaging with relevant influencers and content creators in the German food industry
• Analyzing the performance of influencer marketing campaigns and optimizing strategies as needed

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on FOODVIBEZ's current priorities and initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the current influencer marketing landscape at FOODVIBEZ and the company's plans for growth in this area?
• How does the influencer marketing team collaborate with other departments, such as social media, content, and PR?
• What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at FOODVIBEZ?
• How does FOODVIBEZ support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and engagement in the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed
• Follow up with FOODVIBEZ one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.