Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Lionflence

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 27, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing influencer campaigns and marketing measures
• Consulting and negotiating with clients regarding influencer campaigns
• Identifying and acquiring new influencers for campaigns
• Monitoring campaign performance and creating reports

ASSUMPTION: This role requires a strong understanding of the influencer marketing landscape and the ability to build and maintain relationships with influencers and clients.

📋 Key Responsibilities

✅ Serve as the point of contact for influencer campaigns

✅ Plan and execute influencer campaigns and other marketing measures

✅ Advise companies on influencer campaigns and negotiate contracts

✅ Identify and acquire new influencers for campaigns

✅ Monitor campaign performance and create reports

ASSUMPTION: This role may require occasional travel to meet with clients and influencers.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, account management, or sales

Required Skills:

• Fluency in German and English
• Strong communication and negotiation skills
• Creativity and motivation
• Experience with social media networks and online communities
• Knowledge of digital and consumer trends

Preferred Skills:

• Experience in the conception and implementation of social media and influencer marketing campaigns

ASSUMPTION: Candidates with experience in a digital, social media, or PR agency may be preferred.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the role and location)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone
• Own laptop

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Lionflence is a marketing services company that specializes in online marketing and management, as well as brand building and software development.

Company Size: Lionflence has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Lionflence was founded in 2018 and is headquartered in Duisburg, Germany, with an office in Berlin.

Company Description:

• Lionflence offers a 360° service package as a Circle-of-Marketing, going beyond the typical services of a marketing agency
• The company aims to make a meaningful difference for its clients and be their comprehensive partner for all their marketing needs
• Lionflence helps businesses and freelancers improve their online presence and be found by their target customers

Company Specialties:

• Online Marketing
• Management
• Brand Building
• Software Development

Company Website: lionflence.com

ASSUMPTION: Lionflence's focus on being a comprehensive marketing partner sets it apart from traditional marketing agencies.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the influencer marketing field, with opportunities for growth and advancement.

Reporting Structure: The Influencer Marketing Manager will report directly to the company's management team.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for the right candidate.

Growth Opportunities:

• Expanding the company's influencer marketing services and client base
• Developing and implementing new marketing strategies and campaigns
• Potential career progression into a management or leadership role within the company

ASSUMPTION: Lionflence's flat hierarchy and flexible structures provide opportunities for employees to take on additional responsibilities and grow within the company.

🌍 Location & Work Environment

Office Type: Lionflence's Berlin office is a modern, collaborative workspace with a focus on creativity and innovation.

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin has a well-connected public transportation system, making it easy to commute to the office

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at Lionflence is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• In-person interview at the Berlin office to meet the team and discuss the company's vision and goals
• Final decision and job offer

Key Assessment Areas:

• In-depth knowledge of influencer marketing and digital trends
• Strong communication and negotiation skills
• Creativity and problem-solving abilities
• Alignment with Lionflence's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns you'd like to implement
• Research Lionflence's company culture and be prepared to discuss how your values and work style align with the company's

ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Project Management, Account Management, Sales, Digital Trends, Social Media, Creativity, Communication, Negotiation, Monitoring, Reporting, Strategy Development, Client Consultation

ASSUMPTION: Lionflence uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Reporting and analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and campaign requirements.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and results-driven
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Flexible and adaptable
• Results-oriented and proactive
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable working with a diverse range of clients and influencers?
• Do you have a strong sense of initiative and the ability to work independently?

ASSUMPTION: Lionflence values employees who are passionate, driven, and committed to delivering exceptional results for their clients.

⚠️ Potential Challenges

• The fast-paced nature of influencer marketing may require working on multiple campaigns simultaneously
• Dealing with the dynamic and sometimes unpredictable nature of social media and influencer behavior
• Managing client expectations and ensuring campaign success within budget and timeline constraints
• Keeping up with the latest digital trends and industry developments

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a deep understanding of the influencer marketing landscape.

📈 Similar Roles Comparison

• Influencer Marketing Manager vs. Social Media Manager: The former focuses specifically on influencer marketing campaigns, while the latter may have a broader scope of social media management responsibilities
• Influencer Marketing Manager vs. PR Specialist: Both roles may involve working with influencers, but the former focuses on marketing campaigns, while the latter may have a broader scope of public relations and communication responsibilities
• Career progression: Influencer Marketing Manager → Senior Influencer Marketing Manager → Head of Influencer Marketing → Director of Marketing

ASSUMPTION: The specific responsibilities and career progression opportunities may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a new product launch
• Conducting market research to identify trends and opportunities in the influencer marketing landscape
• Creating and implementing a long-term influencer marketing strategy for a client in the beauty industry

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may not be an exhaustive list of all possible projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Lionflence support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?
• How does Lionflence measure the success of its influencer marketing campaigns, and what metrics are most important?
• What is the company's culture like, and how does it foster collaboration and innovation?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the work environment, but may not be an exhaustive list of all possible questions to ask during the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns you'd like to implement
• Research Lionflence's company culture and be prepared to discuss how your values and work style align with the company's
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.