Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: FOODVIBEZ

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies to enhance brand awareness and customer loyalty.
• Identifying, engaging, and managing relationships with suitable influencers and content creators.
• Planning and coordinating collaborations, campaigns, and events with influencers.
• Analyzing campaign performance and deriving optimization measures.
• Collaborating with cross-functional teams to ensure consistent brand communication.
• Budget planning and management.

ASSUMPTION: The role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with influencers and internal teams.

📋 Key Responsibilities

✅ Developing and implementing influencer marketing strategies to increase brand awareness and customer loyalty.

✅ Identifying, engaging, and managing relationships with suitable influencers and content creators.

✅ Planning and coordinating collaborations, campaigns, and events with influencers.

✅ Monitoring and analyzing campaign performance, and deriving optimization measures.

✅ Collaborating with cross-functional teams to ensure consistent brand communication.

✅ Budget planning and management.

ASSUMPTION: The role may require occasional weekend work or evening hours to coordinate events or campaigns.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, or a related field.

Experience: At least 3 years of experience in influencer marketing, preferably in the FMCG or lifestyle sector.

Required Skills:

• Proven experience in influencer marketing.
• Strong communication and negotiation skills.
• Creativity and understanding of digital trends.
• Structured working style and ability to work independently.
• Fluency in German and English.

Preferred Skills:

• Experience in the food industry.
• Knowledge of social media analytics tools.
• Experience in event management.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and social media platforms is likely expected.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI estimate based on industry standards for the role, experience level, and location)

Benefits:

• Dynamic startup environment.
• Collaboration with content creators.
• Varied responsibilities with cross-functional insights.
• Flexible work model with a mix of home office and on-site work.
• Modern office in the HafenCity with free snacks and drinks.
• Short decision-making paths and flat hierarchies.
• Regular team events.

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: FOODVIBEZ operates in the online and mail order retail sector, focusing on social commerce-driven creator food brands.

Company Size: FOODVIBEZ is a small startup with 11-50 employees, offering a dynamic and fast-paced work environment.

Founded: FOODVIBEZ was founded in 2023, with plans to launch its first creator brands in Q1 2024.

Company Description:

• FOODVIBEZ aims to become the premier global platform for creator brands in the food industry.
• The company has pioneered an innovative social commerce business model, collaborating with leading content creators to craft innovative food products at unbeatable prices.
• FOODVIBEZ sells its products through its online platform and selected retail partners.

Company Specialties:

• Social commerce platform for creator food brands.
• Collaboration with content creators and influencers.
• Innovative product development and marketing strategies.

Company Website: foodvibez.com

ASSUMPTION: FOODVIBEZ is likely to prioritize candidates with a strong understanding of the food industry, social media trends, and influencer marketing strategies.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact.

Reporting Structure: The role reports directly to the management team, with close collaboration with cross-functional teams.

Work Arrangement: The role is based in Hamburg, Germany, with a hybrid work arrangement that combines home office and on-site work.

Growth Opportunities:

• As a fast-growing startup, FOODVIBEZ offers opportunities for professional development and career advancement.
• The role provides exposure to various aspects of the business, allowing for a broad skillset and understanding of the company's operations.
• With the company's expansion plans, there may be opportunities to take on more responsibilities or move into leadership roles.

ASSUMPTION: The role may evolve and grow as the company expands its offerings and enters new markets.

🌍 Location & Work Environment

Office Type: Modern office in the HafenCity, equipped with free snacks and drinks.

Office Location(s): Alstertor 9, Hamburg, HH 20095, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the media and creative industries.
• The HafenCity is a vibrant, modern district located near the Elbe River, offering a mix of residential, commercial, and cultural spaces.
• The office is easily accessible by public transportation and offers nearby amenities such as restaurants, cafes, and shopping options.

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a mix of home office and on-site work

ASSUMPTION: The work environment is likely to be dynamic, collaborative, and fast-paced, with a strong focus on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interview with the hiring manager and/or team members.
• Final interview with the management team.

Key Assessment Areas:

• In-depth knowledge of influencer marketing strategies and trends.
• Strong communication and negotiation skills.
• Creativity and understanding of digital trends.
• Ability to work independently and manage multiple projects.
• Fluency in German and English.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of FOODVIBEZ's business model and the food industry.
• Showcase your creativity and innovative thinking through examples of past campaigns or projects.
• Prepare questions to ask the interviewer about the company's growth plans and your potential role in them.

ATS Keywords: Influencer marketing, social media, content creation, communication, negotiation, budget planning, relationship management, performance analysis, creativity, digital trends

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Results-driven and entrepreneurial
• Collaborative and open-minded

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with a diverse range of stakeholders, including influencers, content creators, and internal teams?
• Do you have a strong understanding of social media trends and digital marketing strategies?

ASSUMPTION: FOODVIBEZ is likely to prioritize candidates who are adaptable, creative, and able to thrive in a fast-paced startup environment.

⚠️ Potential Challenges

• The role may require occasional weekend or evening work to coordinate events or campaigns.
• The fast-paced nature of the startup environment may present challenges in terms of workload and time management.
• The role may require travel to attend events, meet with influencers, or visit retail partners.
• The food industry is competitive and ever-changing, requiring the candidate to stay up-to-date with trends and innovations.

ASSUMPTION: The candidate should be prepared to adapt to a changing work environment and prioritize their time effectively to manage multiple projects and responsibilities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on influencer marketing and collaboration with content creators.
• The role requires a strong understanding of digital trends and social media platforms, as well as the ability to analyze and optimize campaign performance.
• Compared to other marketing roles, this position offers a unique opportunity to work closely with influencers and content creators, driving innovation and creativity in the food industry.

ASSUMPTION: The role may evolve and grow as the company expands its offerings and enters new markets, potentially leading to new opportunities or responsibilities.

📝 Sample Projects

• Developing and implementing an influencer marketing campaign to launch a new product line.
• Collaborating with a content creator to develop a unique recipe or cooking video featuring the company's products.
• Analyzing the performance of a social media campaign and deriving optimization measures to improve engagement and reach.

ASSUMPTION: The specific projects and responsibilities may vary depending on the candidate's role and the company's growth and expansion plans.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does FOODVIBEZ support the growth and development of its employees?
• What are the most challenging aspects of working in a fast-paced startup environment?
• How does FOODVIBEZ differentiate itself from other food brands and retailers?
• What are the company's plans for expansion and growth in the next 1-2 years?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and their commitment to understanding the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of past campaigns or projects that demonstrate your creativity and innovative thinking.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.