Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Lionflence

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 13, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing influencer campaigns
• Advising companies on influencer marketing strategies
• Negotiating contracts with partners and service providers
• Monitoring campaign performance and creating reports

ASSUMPTION: This role requires a strong understanding of the influencer marketing landscape and the ability to build and maintain relationships with influencers and partners.

📋 Key Responsibilities

✅ Serve as the point of contact for influencer campaigns

✅ Plan and execute influencer marketing measures

✅ Advise companies on influencer campaigns and negotiate contracts

✅ Identify and acquire new influencers for campaigns

✅ Monitor campaign performance and create reports

ASSUMPTION: The role may require occasional weekend or evening work to manage campaigns and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, or a related field

Required Skills:

• Proven experience in influencer marketing or a related field
• Strong interest in digital and consumer trends
• Fluency in German and English
• Excellent communication and negotiation skills
• High creativity and motivation

Preferred Skills:

• Experience in social media management
• Knowledge of marketing automation tools
• Familiarity with data analysis and reporting

ASSUMPTION: Candidates with experience in a digital, social media, or PR agency, or in project management or sales, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone
• Own laptop

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and experience in the Berlin area.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (11-50 employees)

Founded: 2018

Company Description:

• Lionflence specializes in online marketing and management, supporting companies in brand building and developing proprietary software systems
• As a Circle-of-Marketing, Lionflence offers a comprehensive 360° service package, going beyond traditional marketing agency services
• The company culture is characterized by flat hierarchies, flexible structures, and a strong focus on teamwork and collaboration

Company Specialties:

• Online Marketing
• Influencer Marketing
• Social Media Management
• Brand Building

Company Website: www.lionflence.com

ASSUMPTION: Lionflence's focus on a 360° service package and flat hierarchies suggests a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: On-site, with flexible remote work options available

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on diverse projects and campaigns
• Chance to contribute to the development of Lionflence's proprietary software systems

ASSUMPTION: The role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the trendy Prenzlauer Berg district, with easy access to public transportation
• The area offers a wide range of restaurants, cafes, and cultural attractions

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available

ASSUMPTION: The work environment is dynamic, collaborative, and supportive of work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the Marketing Director and a member of the marketing team
• Final decision and job offer

Key Assessment Areas:

• Influencer marketing expertise
• Communication and negotiation skills
• Creativity and problem-solving abilities
• Alignment with Lionflence's company values and culture

Application Tips:

• Highlight relevant experience and achievements in influencer marketing or related fields
• Demonstrate a strong understanding of the influencer marketing landscape and trends
• Showcase your creativity and problem-solving skills through examples or case studies
• Tailor your resume and cover letter to emphasize your fit with Lionflence's company culture

ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Campaign Planning, Negotiation Skills, Social Media, Digital Trends, Creativity, Communication Skills

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The role may require familiarity with additional tools and technologies, depending on the specific campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about staying up-to-date with digital and consumer trends?
• Do you enjoy working with a diverse range of stakeholders, including influencers, partners, and clients?

ASSUMPTION: Lionflence values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the fast-paced and ever-evolving influencer marketing landscape
• Balancing the demands of clients, partners, and internal stakeholders
• Occasional travel for events and meetings

ASSUMPTION: The role may present challenges related to time management, adaptability, and communication skills.

📈 Similar Roles Comparison

• Compared to similar roles in larger marketing agencies, this role offers more responsibility and autonomy
• Influencer marketing is a rapidly growing and evolving field, with opportunities for professional development and growth
• Lionflence's focus on a 360° service package and flat hierarchies provides unique career development opportunities

ASSUMPTION: The role offers a unique blend of responsibility, autonomy, and growth opportunities within the influencer marketing field.

📝 Sample Projects

• Planning and executing a high-profile influencer campaign for a major brand launch
• Developing and implementing a long-term influencer marketing strategy for a client in the beauty industry
• Negotiating contracts and managing relationships with influencers and partners for a series of events

ASSUMPTION: The role may involve a wide range of projects and campaigns, depending on the specific needs and goals of clients and partners.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of the role, and how can I best prepare for them?
• How does Lionflence support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Lionflence approach work-life balance, and what resources are available to support it?
• What are the most rewarding aspects of working at Lionflence, according to current employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples or case studies that demonstrate your creativity and problem-solving skills
• Follow up with Lionflence one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.