Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d) 🔹 Company: Lionflence 🔹 Location: Berlin, Germany 🔹 Job Type: Full-Time 🔹 Category: Marketing Services 🔹 Date Posted: August 8, 2025 🔹 Experience Level: 0-2 years 🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing influencer campaigns
• Advising companies on influencer strategies
• Negotiating contracts with partners
• Monitoring campaign performance and creating reports
• Identifying and acquiring new influencers for campaigns

ASSUMPTION: This role requires a high level of autonomy and creativity, with a strong focus on building and maintaining relationships with influencers and partners.

📋 Key Responsibilities

✅ Plan and execute influencer campaigns, including strategy development and negotiation of contracts with partners ✅ Advise companies on influencer marketing strategies and best practices ✅ Monitor campaign performance and create reports to evaluate effectiveness ✅ Identify and acquire new influencers for existing and future campaigns ✅ Collaborate with internal teams to ensure smooth campaign execution

ASSUMPTION: This role involves a significant amount of communication and negotiation, both with external partners and internal teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1+ years of experience in influencer marketing, influencer relations, online marketing, project management, or account management

Required Skills:

• Proven experience in planning and executing influencer campaigns
• Strong communication and negotiation skills
• Fluency in German and English
• Excellent organizational skills
• Strong understanding of digital and consumer trends

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Familiarity with social media analytics tools
• Knowledge of the German influencer market

ASSUMPTION: Candidates with experience in a digital, social media, or PR agency, or in project management, will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for this role and location)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone and laptop

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Lionflence is a marketing services company that specializes in online marketing and management, with a focus on influencer marketing and the development of software systems.

Company Size: Lionflence is a small company with 11-50 employees, offering a collaborative and flexible work environment.

Founded: Lionflence was founded in 2018 and is headquartered in Duisburg, Germany, with an office in Berlin.

Company Description:

• Lionflence offers a 360° marketing service package, going beyond the typical services of a marketing agency
• The company aims to be a comprehensive partner for clients, helping them to be found and booked online by their target customers
• Lionflence focuses on building meaningful relationships with clients and providing tailored solutions to meet their unique needs

Company Specialties:

• Online marketing
• Influencer marketing and relations
• Marketing automation
• Software development

Company Website: lionflence.com

ASSUMPTION: Lionflence's focus on being a comprehensive marketing partner sets it apart from traditional marketing agencies, offering applicants a unique opportunity to work on a wide range of projects and initiatives.

📊 Role Analysis

Career Level: This role is an entry- to mid-level position, offering opportunities for growth and development within the company.

Reporting Structure: The Influencer Marketing Manager reports directly to the company's management team.

Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available.

Growth Opportunities:

• Expanding the company's influencer network and client base
• Developing and implementing new marketing strategies and campaigns
• Gaining experience in project management and team leadership

ASSUMPTION: This role offers significant opportunities for growth and development, both within the influencer marketing field and across the broader marketing landscape.

🌍 Location & Work Environment

Office Type: Lionflence's Berlin office is a modern, collaborative workspace with a focus on employee well-being and comfort.

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The Berlin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• In-person interview at the Berlin office to meet the team and discuss the role in more detail
• Final decision and job offer

Key Assessment Areas:

• Influencer marketing experience and expertise
• Communication and negotiation skills
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on influencer marketing and campaign management
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for influencer marketing
• Prepare examples of successful influencer campaigns you've worked on, or ideas for campaigns you'd like to implement
• Research Lionflence's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Influencer marketing, influencer relations, online marketing, campaign management, negotiation, strategy development, monitoring, reporting, social media, digital trends, consumer trends, communication, teamwork

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and cultural fit.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's preferences and the needs of individual projects.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Accountability
• Continuous learning

Work Style:

• Flexible and adaptable
• Results-driven and proactive
• Strong communication and teamwork skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong understanding of digital and consumer trends?
• Are you a creative problem-solver with a results-driven mindset?

ASSUMPTION: Lionflence values candidates who are collaborative, creative, and results-driven, with a strong understanding of digital and consumer trends.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Building and maintaining relationships with a diverse range of influencers and partners
• Adapting to the fast-paced and ever-changing influencer marketing landscape
• Working in a small, fast-growing company with a dynamic and sometimes unpredictable work environment

ASSUMPTION: This role may present challenges related to time management, relationship-building, and adaptability, but also offers significant opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and relations
• Influencer marketing is a rapidly growing and evolving field, with a strong focus on digital and consumer trends
• This role offers opportunities for career growth and development within the influencer marketing field and across the broader marketing landscape

ASSUMPTION: This role is unique in its focus on influencer marketing and relations, offering applicants a specialized and in-demand skill set.

📝 Sample Projects

• Developing and executing a influencer marketing campaign for a new product launch
• Building and maintaining relationships with a diverse range of influencers in the beauty and lifestyle industries
• Analyzing campaign performance data and creating reports to inform future strategy and decision-making

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all possible projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lionflence support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does Lionflence measure the success of its influencer marketing campaigns, and what metrics are most important?
• What is the company's strategy for expanding its influencer network and client base in the coming years?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the opportunities for growth and development, but may not be exhaustive or representative of all possible questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful influencer campaigns you've worked on, or ideas for campaigns you'd like to implement
• Research Lionflence's company culture and values, and be prepared to discuss how you align with them
• Follow up with Lionflence one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.