Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: Hybrid (2-3 days on-site in Ottobrunn)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling influencer marketing from scratch
• Developing a strong influencer and content strategy
• Identifying, evaluating, and negotiating with suitable influencers
• Monitoring social media trends and competitors

ASSUMPTION: This role requires a high level of autonomy and creativity, with a focus on long-term strategy and growth.

📋 Key Responsibilities

✅ Develop and implement influencer marketing strategy

✅ Research, identify, and evaluate potential influencers

✅ Negotiate contracts with influencers (rights, compensation, timings)

✅ Monitor social media trends, new platforms, creator trends, and competitors

ASSUMPTION: This role involves continuous learning and adaptation to keep up with the fast-paced influencer marketing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-2 years in influencer marketing, preferably in e-commerce or a relevant agency

Required Skills:

• Proven experience in influencer marketing
• Fluency in German (C2 level)
• Analytical mindset with a creative edge
• Strong negotiation skills
• Familiarity with tools like StoryClash

Preferred Skills:

• Experience in the beauty industry
• Fluency in additional languages

ASSUMPTION: Candidates with relevant experience in influencer marketing and a strong portfolio will be prioritized.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on experience and market standards for the role and location)

Benefits:

• Hybrid working model (2-3 days on-site)
• Flexibility and independent work
• Opportunity to make a significant impact on a growing brand

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market data for similar roles in the Munich area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on e-commerce and FBA

Company Size: Small (2-10 employees), offering a close-knit team environment

Founded: 2019, with a short but successful history in the industry

Company Description:

• Start To Finish Consulting GmbH specializes in recruiting A-players for e-commerce brands
• They have worked with over 100 clients, including Snocks, SellerX, and Paul Valentine
• Their mission is to help e-commerce companies find top talent to drive their business forward

Company Specialties:

• Recruiting for marketing roles (performance marketing, content strategy, SEO, etc.)
• Recruiting for e-commerce and FBA roles (Amazon manager, e-commerce manager, etc.)
• Recruiting for business roles (HR, finance, supply chain, etc.) and leadership positions
• Recruiting for C-level executives
• Recruiting consulting and employer branding services

Company Website: starttofinish.de

ASSUMPTION: Start To Finish Consulting GmbH has a strong track record in the industry and is well-connected with e-commerce brands.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth as the influencer marketing function expands

Reporting Structure: This role reports directly to the client, with close collaboration with the Start To Finish Consulting GmbH team

Work Arrangement: Hybrid, with 2-3 days on-site in Ottobrunn

Growth Opportunities:

• Expanding the influencer marketing function as the company grows
• Potential to take on additional marketing responsibilities
• Opportunities to work with a diverse range of e-commerce clients

ASSUMPTION: This role offers significant growth potential as the company and its clients continue to expand.

🌍 Location & Work Environment

Office Type: Small, close-knit team environment

Office Location(s): Ottobrunn, near Munich

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to many successful e-commerce companies and startups

Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangements

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and independent work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening with Start To Finish Consulting GmbH
• In-depth interview with the client to discuss the role and company culture
• Final interview or assessment, potentially including a case study or presentation

Key Assessment Areas:

• Influencer marketing strategy and creativity
• Analytical skills and data-driven decision-making
• Negotiation skills and ability to build relationships with influencers
• Cultural fit with the client's company values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant influencer marketing experience and achievements
• Prepare examples of successful influencer marketing campaigns you've worked on
• Demonstrate your understanding of the client's business and target audience

ATS Keywords: Influencer marketing, content strategy, social media trends, analytical mindset, creativity, aesthetic sense, negotiation skills

ASSUMPTION: The application process will prioritize candidates with strong influencer marketing experience and a proven track record of success.

🛠️ Tools & Technologies

• StoryClash
• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Analytics tools (Google Analytics, social media analytics, etc.)

ASSUMPTION: Familiarity with common influencer marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for e-commerce and helping clients succeed
• Attention to detail and commitment to quality
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Adaptable and open to feedback
• Creative and strategic thinker

Self-Assessment Questions:

• Do you have a strong passion for e-commerce and a desire to help clients grow their businesses?
• Are you comfortable working independently and taking initiative in a fast-paced environment?
• Do you have a creative and strategic mindset, with a keen eye for detail?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Building influencer marketing from scratch requires a high level of creativity and strategic thinking
• Keeping up with the fast-paced influencer marketing landscape and social media trends
• Navigating the hybrid work arrangement and balancing independent work with collaboration
• Working with a diverse range of e-commerce clients, each with their unique needs and preferences

ASSUMPTION: These challenges can be overcome with a strong work ethic, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is unique in that it focuses on building influencer marketing from scratch for a growing e-commerce brand
• Similar roles may be found in marketing agencies or e-commerce companies, but this role offers the opportunity to make a significant impact on a growing brand
• Career progression may include taking on additional marketing responsibilities or moving into a leadership role within the influencer marketing function

ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing brand and is well-suited for candidates with a strong background in influencer marketing and a passion for e-commerce.

📝 Sample Projects

• Developing and implementing an influencer marketing strategy for a beauty e-commerce brand
• Identifying and evaluating potential influencers for a product launch campaign
• Monitoring social media trends and competitor activity to inform influencer marketing strategy

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the company's long-term goals for influencer marketing, and how does this role fit into that vision?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?
• How does the company measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's culture like, and how does it support collaboration and innovation?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the work environment, allowing you to make an informed decision about whether this is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant influencer marketing experience and achievements
• Prepare examples of successful influencer marketing campaigns you've worked on
• Demonstrate your understanding of the client's business and target audience
• Follow up with Start To Finish Consulting GmbH one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.