Senior Influencer Director

📌 Core Information

🔹 Job Title: Senior Influencer Director

🔹 Company: Wasserman

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time (On-site)

🔹 Category: Influencer Marketing & Brand Partnerships

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site (London Office)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of influencer specialists and overseeing influencer campaign execution
• Collaborating with cross-functional teams and clients to ensure effective campaign delivery
• Maintaining strong client relationships and providing strategic counsel
• Staying updated on industry trends and emerging platforms
• Managing project leads and recommending deliverables for new business opportunities

ASSUMPTION: This role requires a strategic thinker with a deep understanding of influencer marketing and a proven track record in leading teams to deliver successful campaigns.

📋 Key Responsibilities

✅ Manage and lead a team of influencer specialists in the London office

✅ Oversee the execution of influencer campaigns from beginning to end, ensuring influencer content aligns with brand expectations, deliverables, and campaign brief

✅ Work closely with other cross-functional teams to ensure effective influencer campaigns

✅ Initiate and maintain weekly and monthly recaps for all team projects and share with relevant internal teams

✅ Establish strong and trusting client relationships internally and externally

✅ Monitor and keep abreast of industry news and trends, reporting updates to the team including information on specific influencers, the social landscape, and emerging influencer identification

✅ Work closely with the New Business team on influencer RFPs, assigning project leads and recommending deliverables

✅ Participate in team brainstorms of proactive influencer opportunities

✅ Develop a thorough understanding of Wasserman's offerings and capabilities

✅ Ensure Influencer Managers are exceeding client expectations throughout the campaigns

✅ Oversee post-program reporting and identify key learnings in working with emerging platforms and technologies

✅ Answer client questions and ensure any/all problems are resolved in a professional manner

✅ Have a strong understanding of whitelisting and best practices for paid media from influencer channels

ASSUMPTION: This role requires a high level of organization, process orientation, and self-motivation. Successful candidates will be passionate about the evolution of the brand-customer relationship and enthusiastic about all things digital and social.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of account or project management experience at a leading agency working with digital/social/influencers

Required Skills:

• Proven ability to lead and manage a successful team

• Ability to accurately scope projects, define requirements, and determine success metrics

• Experience implementing social media, digital, and integrated marketing campaigns

• Proven ability to proactively present strategic counsel to client teams

• Passion, collaborative attitude, creativity, and resourcefulness

• Understanding of strategy, paid media, and how to best activate influencers

• Ability to communicate results to the team, management, or clients in a fast-paced environment

• Aptitude for leadership – knows when to take charge and when to delegate

• In-depth knowledge of influencer marketing space with focus on all social platforms (Instagram, TikTok, etc.)

• Deep understanding of the planning, creative, and production processes, with strong attention to detail

• Understanding, passion, and curiosity about the digital and social media universe, including all current and emerging social media channels and trends

• Unparalleled commitment to excellence – working non-standard hours when necessary, traveling as required, anticipating issues, and communicating with diplomacy, identifying emerging platforms and trends to drive innovation

Preferred Skills:

• Experience working with global brands and rights holders

• Fluency in additional languages

ASSUMPTION: Candidates should have a strong understanding of the influencer marketing landscape and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Influencer Director role in London)

Benefits:

• Competitive benefits package

• Opportunities for professional development and growth

• Dynamic and collaborative work environment

Working Hours: Full-time (Monday - Friday, 9:00 AM - 5:30 PM, with flexibility to work additional hours as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wasserman operates at the epicenter of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale. The company's brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines.

Company Size: Wasserman is a mid-sized company with a presence in 28 countries and more than 70 cities worldwide. This size allows for a collaborative work environment with ample opportunities for growth and development.

Founded: Wasserman was founded in 1998 and has since grown into a leading global sports and entertainment agency.

Company Description:

• Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris, and Sydney.

• The company serves as a trusted partner to every major league, team, and venue, building meaningful connections between brands, properties, and fans.

• Wasserman's brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines.

Company Specialties:

• Talent Representation

• Brands

• Properties

• Baseball, Basketball, Broadcast, Coaching, Golf, Soccer, Action Sports & Olympics

• Digital Marketing

• Sponsorships

• Strategy & Planning

• Research & Insights

• Lifestyle

• Multicultural

• Social Media

• Influencers

• Media Rights

• and Artists

Company Website: http://www.teamwass.com

ASSUMPTION: Wasserman's global presence and diverse client base offer unique opportunities for candidates to work on high-profile campaigns and gain exposure to various industries.

📊 Role Analysis

Career Level: This role is at the mid-senior level, with the opportunity to grow into a leadership position within the influencer marketing team.

Reporting Structure: The Senior Influencer Director will report directly to the Head of Influencer Marketing and will oversee a team of influencer specialists.

Work Arrangement: This role is on-site, based in Wasserman's London office. However, there may be opportunities for flexible working arrangements, depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Progression into a leadership role within the influencer marketing team

• Expanding industry knowledge and expertise through working on diverse campaigns

• Gaining experience in global brand management and cross-cultural marketing

ASSUMPTION: Wasserman's commitment to professional development and growth opportunities makes this role an attractive choice for candidates looking to advance their careers in influencer marketing.

🌍 Location & Work Environment

Office Type: Wasserman's London office is a modern, collaborative workspace with a vibrant atmosphere.

Office Location(s): 55 Water St, 5th Floor, Brooklyn, New York 11201, US

Geographic Context:

• London is a global hub for sports, music, entertainment, and culture, providing ample opportunities for networking and collaboration

• The city's diverse population and vibrant cultural scene make it an ideal location for influencer marketing campaigns

• London's time zone allows for effective collaboration with Wasserman's global teams and clients

Work Schedule: Full-time, Monday - Friday, with flexibility to work additional hours as needed

ASSUMPTION: Wasserman's London office offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening

• Phone or video call with the HR team

• In-person or virtual interview with the hiring manager and team members

• Final interview with the Head of Influencer Marketing

Key Assessment Areas:

• In-depth knowledge of influencer marketing and the social media landscape

• Leadership skills and ability to manage a team

• Strategic thinking and problem-solving abilities

• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Demonstrate your understanding of Wasserman's offerings and the influencer marketing landscape in your application materials

• Prepare examples of successful influencer campaigns you've worked on and the results you achieved

ATS Keywords: Influencer Marketing, Project Management, Digital Marketing, Social Media, Team Leadership, Client Relationship Management, Strategic Counsel, Campaign Execution, Content Creation, Paid Media, Emerging Platforms, Resourcefulness

ASSUMPTION: Wasserman's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, etc.)

• Project management tools (e.g., Asana, Trello)

• Campaign management platforms (e.g., Hootsuite, Sprout Social)

• Analytics tools (e.g., Google Analytics, Sprout Social)

ASSUMPTION: Wasserman provides its employees with access to the tools and technologies needed to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Collaboration

• Creativity

• Integrity

• Excellence

• Accountability

Work Style:

• Dynamic and fast-paced

• Collaborative and team-oriented

• Results-driven and focused on delivering exceptional client service

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?

• Are you comfortable working with a diverse range of clients and stakeholders?

• Do you have a proven track record of delivering exceptional results in a team setting?

ASSUMPTION: Wasserman's company culture values collaboration, creativity, and a results-driven approach to work. Candidates who are a strong cultural fit will be passionate about the evolution of the brand-customer relationship and enthusiastic about all things digital and social.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working additional hours or traveling as needed

• The role involves managing a team and may require difficult conversations or decision-making

• The influencer marketing landscape is constantly evolving, requiring candidates to stay up-to-date on industry trends and emerging platforms

• London's competitive job market may present challenges in attracting and retaining top talent

ASSUMPTION: Wasserman's supportive work environment and commitment to professional development help mitigate potential challenges and foster employee growth and success.

📈 Similar Roles Comparison

• This role differs from other influencer marketing roles in its focus on leading a team and overseeing campaign execution from start to finish

• Influencer marketing is a growing and evolving industry, with unique opportunities for career growth and development

• This role offers the opportunity to work with global brands and rights holders, providing exposure to diverse industries and markets

ASSUMPTION: Wasserman's Senior Influencer Director role offers unique opportunities for career growth and development in the influencer marketing industry.

📝 Sample Projects

• Managing a global influencer campaign for a major sports brand, involving multiple social media platforms and regional teams

• Developing and executing a strategic influencer marketing plan for a new product launch, driving brand awareness and sales

• Conducting market research and analysis to identify emerging influencer trends and opportunities for a client in the beauty industry

ASSUMPTION: Wasserman's diverse client base and global presence offer candidates the opportunity to work on a wide range of influencer marketing projects and campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?

• How does Wasserman support the professional development and growth of its employees?

• What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?

• How does Wasserman measure the success of its influencer marketing campaigns, and what metrics are most important for this role?

• What opportunities are there for growth and advancement within the influencer marketing team and Wasserman more broadly?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://teamwass.wd5.myworkdayjobs.com/WassermanCareers/job/GBR---London-Office-Greencoat-Place/Senior-Influencer-Director_R1974
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Prepare examples of successful influencer campaigns you've worked on and the results you achieved

• Be ready to discuss your understanding of Wasserman's offerings and the influencer marketing landscape in your interview

• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.