🔹 Job Title: Influencer Marketing Manager, Shopbop
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong relationship-building skills. The ideal candidate will have a proven track record in influencer marketing and event planning, with a deep understanding of the influencer landscape and emerging trends.
✅ Developing and managing an extensive calendar of influencer events, including seasonal moments, collection launches, and brand partnerships
✅ Creating innovative content campaign concepts that align with business objectives and drive measurable results
✅ Building and nurturing relationships with priority influencer partners through personalized engagement and VIP experiences
✅ Overseeing event budgets, vendor relationships, and execution logistics while measuring ROI
✅ Implementing automated marketing programs including targeted communications, educational resources, and engagement initiatives
✅ Analyzing program performance and optimizing strategies based on data insights
✅ Identifying emerging influencer talent and platforms to expand Shopbop's reach
ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work effectively under pressure, especially during event planning and execution phases.
Education: Bachelor's degree required
Experience: 4+ years of professional non-internship marketing experience, with a focus on experiential marketing and partnership management
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in social media platforms and content creation tools is likely to be beneficial for this role.
Salary Range: $72,600 - $155,200 per year, depending on location and experience
Benefits:
Working Hours: Full-time, with potential flexibility for remote work or hybrid arrangements
ASSUMPTION: The salary range provided is an estimate based on Amazon's compensation structure for similar roles. Actual compensation may vary based on individual qualifications and market conditions.
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the world's most valuable companies and is guided by principles such as customer obsession, passion for invention, and long-term thinking.
Company Size: Amazon has over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
Company Specialties:
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers exposure to cutting-edge technology, diverse teams, and a global customer base. However, the fast-paced environment may also present challenges in terms of work-life balance and adaptability to change.
Career Level: This role is at the mid-level management or senior individual contributor level, depending on the candidate's experience and skills.
Reporting Structure: The Influencer Marketing Manager reports directly to the Shopbop marketing team and may oversee junior team members or external vendors.
Work Arrangement: This role is primarily on-site, with potential flexibility for remote work or hybrid arrangements, depending on the candidate's needs and the team's requirements.
Growth Opportunities:
ASSUMPTION: Success in this role may lead to increased visibility within the organization and opportunities for career progression in the marketing or e-commerce fields.
Office Type: Amazon's New York office is a modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
Work Schedule: Full-time, with potential flexibility for remote work or hybrid arrangements, depending on the candidate's needs and the team's requirements.
ASSUMPTION: Working in New York City may present unique challenges and opportunities, such as a fast-paced work environment, competitive job market, and a high cost of living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer marketing, event planning, partnership management, data analysis, CRM tools, marketing strategy, content creation, customer research
ASSUMPTION: The application process for this role may be competitive, given Amazon's reputation as an employer of choice in the tech and e-commerce industries. Applicants should emphasize their unique qualifications and experiences to stand out from other candidates.
ASSUMPTION: Familiarity with industry-specific tools and platforms, such as influencer marketing software (e.g., Grin, Upfluence) and content creation tools (e.g., Canva, Adobe Creative Suite), may also be beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's values and work style, as well as a deep understanding of the influencer marketing landscape and emerging trends.
ASSUMPTION: These challenges may present opportunities for growth and learning, as well as the chance to make a significant impact on Shopbop's influencer marketing efforts.
ASSUMPTION: This role may be well-suited for candidates with a background in marketing, event planning, or public relations, as well as those with a strong interest in the influencer marketing landscape and emerging trends.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from event planning and management to strategic marketing and relationship-building.
ASSUMPTION: Asking these questions can help applicants better understand the role's requirements, expectations, and opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.