📌 Core Information
🔹 Job Title: Influencer Marketing Specialist
🔹 Company: GROWE
🔹 Location: Anywhere
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading influencer strategy for the Chilean market
- Managing relationships with influencers across various platforms
- Overseeing influencer campaigns from briefing to execution and reporting
- Monitoring performance, tracking KPIs, and providing insights and recommendations
- Collaborating with internal teams and external partners to ensure brand consistency and campaign success
ASSUMPTION: This role requires a strategic mindset and strong project management skills to successfully manage influencer marketing campaigns and relationships.
📋 Key Responsibilities
✅ Lead the influencer strategy for the Chilean market in line with brand and business goals
✅ Identify, evaluate, and manage relationships with influencers across TikTok, Instagram, Twitch, YouTube, and other platforms
✅ Plan, coordinate, and oversee influencer campaigns from briefing to execution and reporting
✅ Monitor performance, track KPIs (reach, engagement, conversions), and provide insights and recommendations
✅ Keep up with sports culture and social media trends to identify new content opportunities and emerging talents
✅ Collaborate with internal teams and provide strategic direction to external partners to ensure brand consistency and campaign success
ASSUMPTION: This role involves a high level of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in influencer marketing, creator partnerships, or social media strategy
Required Skills:
- Proven experience in influencer marketing and creator partnerships
- Solid understanding of sports and sports culture
- Familiarity with online sports betting platforms and their target audiences
- Active social media user with strong knowledge of platform dynamics, content formats, and emerging trends
- Excellent project management skills
- Strong analytical mindset with great attention to detail
Preferred Skills:
- Ideally, experience in the Chilean market or familiarity with its digital and cultural landscape
- Proven experience in evaluating and managing influencer relationships across platforms such as TikTok, Instagram, Twitch, YouTube, and others
- Ability to plan, coordinate, and oversee influencer campaigns — from briefing to execution and reporting
- Skilled in monitoring performance, tracking KPIs (reach, engagement, conversions), and delivering actionable insights and recommendations
- Staying up to date with sports culture and social media trends to identify new content opportunities and emerging talent
- Experience in collaborating with internal teams and providing strategic guidance to external partners to ensure brand consistency and campaign success
ASSUMPTION: While not explicitly stated, a strong understanding of the Spanish language may be beneficial for this role due to its focus on the Chilean market.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing role in the US with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment with closer collaboration)
Founded: Not specified (Established company with a history in the industry)
Company Description:
- Growe Global specializes in connecting top talent with organizations committed to driving innovation
- Focuses on providing specialized staffing services, with expertise in SAP, Enterprise Applications, SaaS, and Cloud Technology
- Dedicated to becoming the go-to agency for enterprise talent solutions
Company Specialties:
- ERP
- Enterprise Software
- Technology
- SaaS
- SAP
- Staffing
- Cloud
Company Website: www.growe-global.com
ASSUMPTION: Growe Global is a well-established company in the business consulting and services industry, with a strong focus on connecting top talent with organizations in the technology sector.
📊 Role Analysis
Career Level: Mid-level (Requires 3-5 years of experience in influencer marketing or a related field)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the organization
Work Arrangement: On-site with flexible hours and remote work options available (Requires regular presence in the office for collaboration and meetings)
Growth Opportunities:
- Potential career progression into a senior marketing role or management position within the organization
- Opportunities to expand skills and expertise in influencer marketing and related fields
- Possibility to work on diverse campaigns and projects, gaining exposure to various aspects of marketing
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in influencer marketing and related fields.
🌍 Location & Work Environment
Office Type: On-site (Requires regular presence in the office for collaboration and meetings)
Office Location(s): New York, NY
Geographic Context:
- The role is based in New York, NY, offering access to a vibrant and diverse cultural scene
- New York City provides ample opportunities for networking and professional growth within the marketing industry
- The city's sports culture and events may provide additional opportunities for influencer marketing campaigns
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available (Requires regular presence in the office for collaboration and meetings)
ASSUMPTION: The on-site work arrangement for this role allows for better collaboration and communication with team members and stakeholders, fostering a more cohesive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of team members
- Final interview with the Marketing Manager or a senior member of the team
Key Assessment Areas:
- In-depth knowledge of influencer marketing and social media trends
- Strong project management skills and ability to multitask
- Excellent communication and collaboration skills
- Analytical mindset and data-driven approach to decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of successful influencer marketing campaigns you've worked on or managed
- Demonstrate your understanding of the Chilean market and its digital landscape in your application materials
ATS Keywords: Influencer marketing, creator partnerships, social media strategy, project management, campaign coordination, KPI tracking, sports culture, online sports betting, data-driven insights
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the candidate and the organization.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Twitch, YouTube, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics and reporting tools (Google Analytics, Hootsuite Insights, etc.)
- Communication and collaboration tools (Slack, Microsoft Teams, etc.)
ASSUMPTION: Familiarity with popular social media platforms, project management tools, and analytics software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving measurable goals
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy supporting your team members to achieve success?
- Are you comfortable setting ambitious goals and driving results in a fast-paced, dynamic setting?
- Do you embrace change and view challenges as opportunities for growth and innovation?
ASSUMPTION: Candidates who align with Growe Global's core values and work style will be more likely to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- Managing multiple influencer relationships and campaigns simultaneously may require strong organizational skills and time management
- Keeping up with the fast-paced and ever-changing landscape of social media and influencer marketing may present challenges
- Working with external partners and stakeholders may require strong communication and negotiation skills
- Adapting to the Chilean market and its digital landscape may present unique challenges and opportunities
ASSUMPTION: These potential challenges can be overcome with strong project management skills, a proactive approach to learning and adaptation, and a commitment to continuous professional development.
📈 Similar Roles Comparison
- This role focuses more on the Chilean market and requires a strong understanding of sports culture and online sports betting platforms
- Influencer marketing roles in other industries may have different target audiences and platform dynamics
- Career progression in influencer marketing may involve moving into senior roles within the organization or transitioning into related fields such as brand management or digital marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations, requiring candidates to possess specific skills and knowledge to succeed.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a major sports event in Chile
- Identifying and cultivating relationships with emerging influencers in the Chilean sports scene
- Analyzing campaign performance data and providing actionable insights to optimize future campaigns
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, requiring candidates to possess a broad skill set and adaptable mindset.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Growe Global support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at Growe Global?
- How does Growe Global approach collaboration with external partners and stakeholders in influencer marketing campaigns?
- What opportunities exist for growth and advancement within the influencer marketing team at Growe Global?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the organization, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or managed
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
