📌 Core Information
🔹 Job Title: PR & Influencer Manager (Interim)
🔹 Company: Value Retail
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing influencer strategies for luxury retail villages in Spain
- Managing relationships with key influencers and digital KOLs to promote the brand's image
- Creating and executing quarterly PR plans to secure media coverage and enhance the destination's positioning
- Collaborating with external agencies and Village PR coordinators to ensure effective event planning and hospitality
- Analyzing reporting processes and tools to monitor and evaluate the impact of PR and influencer campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with multiple stakeholders, including influencers, press agencies, and internal teams.
📋 Key Responsibilities
✅ Design and implement influencer plans on a yearly and quarterly basis for the two Spanish Villages
✅ Develop press and influencer events and collaborations with influencers to promote the Village at tactical level and raise brand awareness
✅ Create and update the database of influencers' profiles, constantly scanning for new talent both local and international
✅ Benchmark best practices and new formats in the digital landscape to improve content, zeitgeist, engagement rates, and reach
✅ Manage and control budget for influencer campaigns at both Villages
✅ Manage external agencies in the briefing process, follow timelines, budget adjustments, and coordinate the assistance of Village PR Coordinators for influencer visits
✅ Secure all influencers visiting the Villages receive proper directions, assistance in content creation, and excellent hospitality
✅ Coordinate and produce travel itineraries for journalists and/or influencers
✅ Organize travel arrangements, gift cards, and gift bags, and coordinate visits
✅ Help build a public relations strategy each quarter, aligned with the group's strategy and enhancing the Village's credibility
✅ Define and coordinate the local, national, and international public relations strategy, with a clear focus on national and regional strategies
✅ Help manage external public relations consultants and press agencies
✅ Provide press releases, talking points, and materials for visits
✅ Develop relationships with top-tier journalists and secure high-quality editorial coverage in target media
✅ Oversee the production and promotion of all Village press tools
✅ Manage, monitor, and analyze reporting processes and tools
✅ Coordinate effective internal communication of the Village's public relations position to all departments
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure in a fast-paced environment.
🎯 Required Qualifications
Education: Degree in Advertising, Digital Marketing, or Communications
Experience: 5+ years in an international public relations and influencer management role, ideally in the luxury retail industry
Required Skills:
- Proven experience in managing multiple press agencies and projects
- Understanding of digital marketing and general digital trends
- Organizational and project management skills
- Ability to communicate at a high level both in writing and verbally
- Ability to create engaging and interactive contents
- Strong interpersonal and communications skills
- Excellent analytical skills
- Strong organization and prioritization skills with a keen eye for detail
- Ability to work well with all levels across the business
Preferred Skills:
- Fluency in English and the local language of the Village, with other European languages being a plus
ASSUMPTION: Candidates with experience in luxury retail, luxury goods, or luxury hospitality will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Luxury Retail)
Company Size: Small (1-50 employees)
Founded: 1999 (as Value Retail PLC)
Company Description:
- Value Retail PLC is a leading owner, operator, and developer of luxury shopping destinations
- The company specializes in creating and managing high-end retail outlets, focusing on luxury brands and premium shopping experiences
- Value Retail PLC operates in various European locations, including the UK, Spain, and France
Company Specialties:
- Luxury Retail
- Shopping Center Development
- Property Management
- Retail Leasing
Company Website: www.valueretail.com
ASSUMPTION: Working for Value Retail PLC offers candidates the opportunity to gain experience in the luxury retail industry, working with high-end brands and collaborating with international teams.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of PR & Communications or a similar senior position within the company
Work Arrangement: On-site (based in Barcelona, Spain)
Growth Opportunities:
- Potential career progression within the PR & Communications department
- Opportunities to work on international projects and gain global experience
- Possibility to transition into other roles within the company, such as event management or brand partnerships
ASSUMPTION: This role offers candidates the chance to develop their skills in a dynamic and international work environment, with opportunities for professional growth and career advancement.
🌍 Location & Work Environment
Office Type: On-site (based in Barcelona, Spain)
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- The city is known for its vibrant culture, art, architecture, and culinary scene
- Barcelona is a major tourist destination, attracting millions of visitors each year
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: Living and working in Barcelona offers candidates a high quality of life, with a rich cultural scene, mild Mediterranean climate, and a diverse international community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Communication skills (both written and verbal)
- Project management and organizational skills
- Cultural fit and alignment with company values
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful influencer campaigns and PR strategies you've managed in the past
- Research Value Retail PLC and the luxury retail industry to demonstrate your enthusiasm and understanding
- Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans
ATS Keywords: Public Relations, Influencer Management, Digital Marketing, Project Management, Communication Skills, Interpersonal Skills, Analytical Skills, Organizational Skills, Content Creation, Budget Management, Event Planning, Media Relations, Networking, Reporting, Hospitality, Travel Coordination, Language Proficiency
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the company and the candidate pool. It is essential to be prepared for a range of interview formats and assessment methods.
🛠 Cultural Fit Considerations
Company Values:
- Excellence in all aspects of the business
- Customer-centric approach
- Collaboration and teamwork
- Integrity and ethical behavior
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on teamwork and collaboration
- Results-driven and goal-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with multiple stakeholders, including influencers, press agencies, and internal teams?
- Do you have strong project management and organizational skills?
- Are you able to work effectively under pressure and meet tight deadlines?
- Do you have a keen eye for detail and a strong commitment to quality?
ASSUMPTION: Candidates who are self-motivated, results-driven, and able to work effectively in a team-based environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with tight deadlines and competing demands
- Navigating a dynamic and sometimes unpredictable influencer landscape
- Adapting to changes in the luxury retail industry and consumer behavior
- Balancing the needs of multiple stakeholders, including influencers, brands, and internal teams
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and remain flexible and adaptable in the face of changing circumstances.
📈 Similar Roles Comparison
- This role is similar to a PR & Communications Manager or Influencer Marketing Manager in the luxury retail or luxury goods industries
- However, this role focuses specifically on the luxury retail sector and requires a strong understanding of luxury brands and consumer behavior
- Career paths may include transitioning into roles such as Brand Partnerships Manager, Event Manager, or moving into senior leadership positions within the PR & Communications department
ASSUMPTION: Candidates with experience in luxury retail, luxury goods, or luxury hospitality will have a strong advantage in this role and may find more opportunities for career advancement within the industry.
📝 Sample Projects
- Developing and executing a successful influencer campaign for a luxury brand launch event
- Managing a high-profile press event for a luxury retail outlet opening
- Creating and implementing a strategic PR plan to enhance the reputation of a luxury shopping destination
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, showcasing the candidate's ability to manage complex projects and achieve successful outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the luxury retail industry, and how does the company plan to address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful influencer campaigns and PR strategies you've managed in the past
- Research Value Retail PLC and the luxury retail industry to demonstrate your enthusiasm and understanding
- Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
