Influencer Marketing Strategist

📌 Core Information

🔹 Job Title: Influencer Marketing Strategist

🔹 Company: Upfluence

🔹 Location: Mexico City, Mexico

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with flexible hybrid work model

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies and creative campaigns
• Advising clients on their digital strategy
• Managing influencers and monitoring publications
• Analyzing campaign results and writing quality reports
• Setting up social ads campaigns and establishing retro-planning
• Keeping up-to-date with emerging social media trends and technologies

ASSUMPTION: This role requires a high level of organization, strong communication skills, and previous experience in digital marketing. It is ideal for a candidate who is passionate about influencer marketing and enjoys working with diverse teams.

📋 Key Responsibilities

✅ Develop and execute influencer marketing strategies and creative campaigns (publication type, social media choice, etc.)

✅ Advise clients about their digital strategy (visibility on social networks, content strategy, lead generation, etc.)

✅ Manage influencers, monitor publications (timeline, quality of content, etc.), and optimize campaign budget

✅ Monitor and analyze campaign results, and write quality reports and presentations for clients

✅ Set up social ads campaigns: amplification, retargeting, etc.

✅ Establish a retro-planning of the various actions to be carried out with the multiple actors associated with the project

✅ Keep up-to-date with emerging social media trends, technologies, and influencer marketing

✅ Partner with the squad's solution architect, from building the business proposal strategy to delivering the project to the client. Collaborate with other operations consultants to keep up-to-date with the industry and tackle any upcoming challenges.

ASSUMPTION: This role involves a high level of client interaction, requiring strong communication skills and the ability to defend operational recommendations. It also requires a good understanding of project management and the ability to work well under pressure.

🎯 Required Qualifications

Education: Undergraduate degree level with a specialization or link to e-Business / e-Commerce / e-Marketing

Experience: Previous experience in the digital marketing space and outreach campaigns

Required Skills:

• Impeccable verbal and written communication in English
• Exceptional project management skills
• Strong organizational skills
• Ability to work well under pressure
• Familiarity with Google Suite and Adobe Creative Suite
• Interest and passion for influencer marketing
• Ability to deal with people and defend operational recommendations to clients

Preferred Skills:

• Fluency in another language
• Experience with influencer marketing software
• Knowledge of the Mexican market

ASSUMPTION: Candidates should have a strong understanding of digital marketing and be comfortable working in a fast-paced, international environment. Previous experience in influencer marketing is a plus but not required.

💰 Compensation & Benefits

Salary Range: MXN 25,000 - 30,000 per month

Benefits:

• 4 weeks of PTO & Company holidays
• Home-office, all necessary equipment is provided
• Flexible hybrid work model
• Diverse and international team (16+ different nationalities)
• Entrepreneurial environment with room for growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Mexico City. The benefits package is competitive and reflects the company's commitment to work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Technology

Company Size: Small (51-200 employees)

Founded: 2016

Company Description:

• Upfluence helps brands tell their story with powerful influencer & content marketing technology
• The company has yielded a monthly double-digit growth rate since the launch of its SaaS software in October 2016
• Upfluence's rapidly growing global team is currently distributed between offices in NYC, Los Angeles, Lyon, Mexico City, and Paris

Company Specialties:

• Influencer Marketing
• Content Marketing
• Social Media Marketing
• Digital Marketing

Company Website: Upfluence

ASSUMPTION: Upfluence is a dynamic, growing company with a strong focus on innovation and technology. Its international team and diverse client base offer unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Squad's Solution Architect and collaborates with other operations consultants

Work Arrangement: Hybrid (2-3 days on-site per week, with the rest of the time working from home)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it continues to grow
• Opportunities to work on diverse projects and gain experience in different aspects of digital marketing
• Chance to collaborate with and learn from experienced professionals in the field

ASSUMPTION: This role offers a unique opportunity to gain experience in influencer marketing and work with a diverse, international team. It is well-suited for a candidate who is eager to take on new challenges and grow within the company.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work arrangement)

Office Location(s): Mexico City, Mexico

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
• The city is known for its rich history, vibrant culture, and diverse neighborhoods
• Mexico City is a major economic hub, with a strong focus on industries such as finance, technology, and manufacturing

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home

ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with a wide range of amenities and opportunities for professional growth. The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final interview with the company's founders

Key Assessment Areas:

• Communication skills (both written and verbal)
• Project management skills
• Understanding of digital marketing and influencer marketing
• Cultural fit and adaptability
• Problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure
• Show enthusiasm for the role and the company's mission
• Be ready to discuss your understanding of the Mexican market and any relevant language skills

ATS Keywords: Influencer Marketing, Digital Strategy, Project Management, Client Communication, Social Media, Content Strategy, Lead Generation, Campaign Management, Reporting, Social Ads, Emerging Trends, Collaboration, Google Suite, Adobe Creative Suite

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and fit for the position. Tailoring your application materials and preparing for the interview are crucial steps in the process.

🛠️ Tools & Technologies

• Google Suite (Gmail, Google Drive, Google Docs, etc.)
• Adobe Creative Suite (Photoshop, Illustrator, etc.)
• Social media platforms (Instagram, Facebook, Twitter, etc.)
• Influencer marketing software (Upfluence's own platform, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools is not required but would be an asset. Candidates should be comfortable learning new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Transparency
• Accountability
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• International and multicultural
• Focused on innovation and continuous improvement
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• How do you handle working in a fast-paced, international environment?
• How do you approach learning new tools and technologies?
• How do you balance working independently and collaborating with a team?
• How do you ensure high-quality work under tight deadlines?

ASSUMPTION: Upfluence values candidates who are adaptable, proactive, and able to work well in a dynamic, international team. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with clients in different time zones and cultures
• Keeping up with the fast-paced nature of the digital marketing industry
• Adapting to changes in the company's growth and structure
• Balancing on-site and remote work effectively

ASSUMPTION: These challenges are inherent to working in a dynamic, growing company and can be overcome with strong organizational skills, adaptability, and a proactive approach.

📈 Similar Roles Comparison

• This role is unique in its focus on influencer marketing and collaboration with a diverse, international team
• Compared to other marketing roles, this position requires a strong understanding of influencer marketing and the ability to manage multiple projects simultaneously
• Career paths in influencer marketing can vary, with opportunities for growth and advancement within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in influencer marketing and work with a diverse, international team. It is well-suited for a candidate who is eager to take on new challenges and grow within the company.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a major retail client
• Advising a tech startup on their digital strategy and content creation
• Managing a team of influencers for a long-term brand partnership
• Analyzing and optimizing the performance of social ads campaigns for multiple clients

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong project management skills and a deep understanding of digital marketing.

❓ Key Questions to Ask During Interview

• How does the company support the professional growth and development of its employees?
• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does the company foster a culture of innovation and continuous improvement?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its influencer marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure
• Show enthusiasm for the role and the company's mission
• Be ready to discuss your understanding of the Mexican market and any relevant language skills
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.