Influencer Marketing Strategist

📌 Core Information

🔹 Job Title: Influencer Marketing Strategist

🔹 Company: Upfluence

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies and creative campaigns
• Advising clients on their digital strategy
• Managing influencers and monitoring publications
• Analyzing campaign results and writing reports

ASSUMPTION: This role requires a strong understanding of influencer marketing trends and digital strategies, as well as excellent project management skills to handle multiple campaigns simultaneously.

📋 Key Responsibilities

✅ Develop and execute influencer marketing strategies and creative campaigns (publication type, social media choice, etc.)

✅ Advise clients about their digital strategy (visibility on social networks, content strategy, lead generation, etc...)

✅ Manage influencers, monitor publications (timeline, quality of content, etc.), and optimize campaign budget

✅ Monitor (meet deadlines and client’s expectations) and analyze campaign results

✅ Write quality reports and presentations for clients

✅ Set up social ads campaigns: amplification, retargeting, etc

✅ Establish a retro-planning of the various actions to be carried out with the multiple actors associated with the project (client, influencers, third parties agencies, etc.)

✅ Keep up to date with emerging social media trends, technologies, and influencer marketing

✅ Partner with the squad’s solution architect, from building the business proposal strategy to delivering the project to the client. Collaborating with other operations consultants to keep up to date with the industry and tackle any upcoming challenges.

ASSUMPTION: This role involves a high level of client interaction and requires strong communication skills to manage expectations and deliver results.

🎯 Required Qualifications

Education: Undergraduate degree level with a specialization or link to e-Business / e-Commerce / e-Marketing

Experience: Previous experience in the digital marketing space and outreach campaigns

Required Skills:

• Impeccable verbal and written communication in English
• Exceptional project management skills
• Strong understanding of influencer marketing and digital strategies
• Familiarity with Google Suite and Adobe Creative Suite (a plus)
• Interest and passion for influencer marketing
• Ability to deal with people and defend operational recommendations to clients

Preferred Skills:

• Bilingual or multilingual
• Experience with social media management tools
• Knowledge of the fashion, beauty, or lifestyle industries

ASSUMPTION: Candidates with a background in marketing, communications, or a related field, along with relevant experience, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year (Based on industry standards for mid-level marketing roles in New York City)

Benefits:

• Stock options and employee perks
• Medical, Dental, Vision & Disability Insurance
• Generous PTO & Company holidays
• Hybrid work environment (3 days in the office)
• Diverse and international team
• An entrepreneurial environment that fosters growth and innovation

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City area. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Technology (MarTech)

Company Size: Medium (100-500 employees)

Founded: 2016

Company Description:

• Upfluence helps brands tell their story with powerful influencer & content marketing technology
• Their software allows brands and agencies to identify and contact millions of social influencers and bloggers at scale to execute comprehensive influencer marketing campaigns
• The company has experienced rapid growth since its launch in 2016 and has offices in NYC, Los Angeles, Lyon, Mexico City, and Paris

Company Specialties:

• Influencer Marketing
• Content Marketing
• Social Media Marketing
• Marketing Technology

Company Website: www.upfluence.com

ASSUMPTION: Upfluence is a growing company with a strong focus on innovation and technology in the influencer marketing space.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Head of Influencer Marketing

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential career progression into a management or senior role within the influencer marketing team
• Opportunities to work on diverse campaigns across various industries
• Chance to gain experience in a fast-growing tech company and contribute to its success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the influencer marketing team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): New York, NY (with additional offices in Los Angeles, Lyon, Mexico City, and Paris)

Geographic Context:

• New York City is a major hub for influencer marketing, with numerous agencies and brands based in the area
• The city offers a diverse range of cultural experiences and networking opportunities
• Upfluence's offices are located in the heart of Manhattan, providing easy access to public transportation and nearby amenities

Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break)

ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interview with the influencer marketing team
• Final interview with the Head of Influencer Marketing
• Background check and reference check

Key Assessment Areas:

• Communication skills (verbal and written)
• Project management skills
• Understanding of influencer marketing trends and strategies
• Ability to work collaboratively in a team environment
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience with influencer marketing campaigns and digital strategies
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Upfluence and the influencer marketing industry to demonstrate your enthusiasm and knowledge of the field

ATS Keywords: Influencer Marketing, Digital Strategy, Project Management, Client Communication, Social Media, Content Strategy, Lead Generation, Campaign Management, Reporting, Social Ads, Emerging Trends, Collaboration, Google Suite, Adobe Creative Suite, Bilingual

ASSUMPTION: Upfluence uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Suite (Gmail, Google Drive, Google Docs)
• Adobe Creative Suite (Photoshop, Illustrator)
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• Influencer marketing platforms (Upfluence, Grin, BrandSnob)
• Project management tools (Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience in using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Transparency
• Accountability
• Customer-centric

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with a diverse range of clients and stakeholders?
• Do you have a strong attention to detail and a data-driven approach to decision-making?
• Are you able to manage multiple projects and deadlines effectively?

ASSUMPTION: Upfluence values candidates who are passionate about influencer marketing, comfortable working in a fast-paced environment, and able to collaborate effectively with diverse teams.

⚠️ Potential Challenges

• Managing multiple influencer marketing campaigns simultaneously may be challenging for candidates new to the role
• Working with diverse clients and stakeholders may require strong communication and interpersonal skills
• Keeping up with emerging trends and technologies in the influencer marketing space may be demanding
• The hybrid work arrangement may require candidates to be self-motivated and organized when working remotely

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on influencer marketing strategy and campaign management, rather than execution or account management
• Influencer marketing is a rapidly evolving field, with new trends and technologies emerging constantly, requiring candidates to stay up-to-date with industry developments
• Career progression in this role may involve moving into a management or senior position within the influencer marketing team, or exploring other areas of the business

ASSUMPTION: This role offers unique opportunities for growth and development within the influencer marketing space, as well as the chance to work with a diverse range of clients and stakeholders.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing campaign for a fashion brand, including strategy, content creation, and amplification
• Managing a team of influencers for a beauty brand, monitoring publications, and optimizing campaign budget to maximize ROI
• Analyzing campaign results and creating detailed reports for a lifestyle brand, identifying trends and making data-driven recommendations for future campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work with diverse clients and brands.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
• How does Upfluence support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Upfluence measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What is the team structure like, and how does this role fit into the broader influencer marketing team?

ASSUMPTION: These questions can help candidates better understand the role's requirements, the team's dynamics, and the company's priorities, allowing them to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Upfluence and the influencer marketing industry to demonstrate your enthusiasm and knowledge of the field
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.