📌 Core Information
🔹 Job Title: Influencer Specialist - Creative Strategy
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and storytelling angles for influencer campaigns
- Defining creative frameworks for influencer channels
- Contributing to special brand initiatives and events
- Collaborating with various teams to ensure creative alignment
ASSUMPTION: This role requires a strong creative background with a focus on social media and influencer marketing. It is ideal for someone who can balance creative ambition with brand consistency and platform best practices.
📋 Key Responsibilities
✅ Supporting the development of creative concepts and storytelling angles for influencer campaigns and programs
✅ Helping define creative frameworks for the influencer channel across content formats, messaging, and visual style
✅ Representing the Digital team as a creative contributor in special initiatives such as branding events or brand campaigns
✅ Partnering closely with social, PR, and creative teams to ensure creative alignment across channels and campaigns
ASSUMPTION: The role involves a high degree of collaboration and requires strong communication skills to effectively work with various teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in influencer marketing, social media, or a related role
Required Skills:
- Deep knowledge of social media platforms, influencer ecosystems, and digital marketing
- Strong creative eye with a proven ability to develop original, audience-relevant ideas
- Passion for storytelling, content, and shaping how brands show up in culture through influencers
- Skilled at turning briefs into clear creative directions and compelling campaign concepts
Preferred Skills:
- Fluency in Swedish and English
- Experience working with global brands
ASSUMPTION: While not explicitly stated, fluency in Swedish is likely beneficial for this role due to the location and company headquarters.
💰 Compensation & Benefits
Salary Range: SEK 40,000 - 60,000 per month (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- 25% Staff Discount on all H&M Group brands
- H&M Incentive Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Stockholm. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: Large (1,001-5,000 employees)
Founded: 1947
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- Operates in 75 geographical markets with 4,801 stores under various company brands
- Emphasizes a vibrant and welcoming company culture with extensive development opportunities
Company Specialties:
- Fast-fashion retail
- Global brand management
- Omnichannel retailing
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established company in the retail industry, with a strong global presence and a focus on fast-fashion trends.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Influencer Marketing Manager
Work Arrangement: On-site, full-time position based in Stockholm
Growth Opportunities:
- Potential to take on more responsibilities and advance within the influencer marketing team
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop skills in creative strategy and brand management
ASSUMPTION: This role offers opportunities for career growth within the influencer marketing team and the broader H&M Group organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Stockholm
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a vibrant cultural scene and a strong fashion industry
- The city offers a high quality of life, with a mix of urban and natural environments
- Stockholm is known for its innovative and creative industries, providing a dynamic work environment
Work Schedule: Standard full-time work hours, with potential for flexible scheduling and remote work arrangements
ASSUMPTION: The work environment at H&M Group's Stockholm office is likely collaborative and creative, with a focus on innovation and fast-paced decision-making.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Influencer Marketing Manager
Key Assessment Areas:
- Creative portfolio and presentation skills
- Understanding of influencer marketing trends and strategies
- Ability to work collaboratively and effectively with various teams
- Alignment with H&M Group's brand values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and creative strategy
- Prepare a portfolio showcasing your creative concepts, campaign ideas, and storytelling abilities
- Research H&M Group's brand and values to demonstrate your alignment with the company culture
- Practice presenting your ideas and explaining your creative process
ATS Keywords: Influencer Marketing, Creative Strategy, Social Media, Digital Marketing, Storytelling, Presentation Skills, Collaboration, Brand Consistency
ASSUMPTION: The application process for this role is likely competitive, with a focus on assessing creative skills and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Creative software (Adobe Creative Suite, Sketch, etc.)
- Project management tools (Asana, Trello, etc.)
- Collaboration tools (Microsoft Office, Google Workspace, etc.)
ASSUMPTION: The tools and technologies required for this role are primarily creative software and collaboration platforms, with a focus on social media platforms for influencer marketing.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Sustainability
- Innovation
- Collaboration
- Customer focus
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Fast-paced and dynamic
- Customer-focused and data-driven
Self-Assessment Questions:
- How do you incorporate sustainability into your creative process?
- Can you describe a time when you had to balance creative ambition with brand consistency?
- How do you stay up-to-date with influencer marketing trends and social media platforms?
ASSUMPTION: H&M Group values creativity, sustainability, and innovation, with a focus on collaboration and customer focus. Applicants should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative ambition with brand consistency and platform best practices
- Adapting to changes in influencer marketing trends and social media platforms
- Collaborating effectively with various teams and external partners
ASSUMPTION: The role may present challenges in managing multiple projects and balancing creative ambition with brand consistency. Applicants should be prepared to work in a fast-paced environment and adapt to changes in the influencer marketing landscape.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Influencer Marketing Coordinator, but with a stronger focus on creative strategy and campaign development
- Influencer marketing is a growing industry with a strong focus on creativity and innovation
- This role offers opportunities for career growth within the influencer marketing team and the broader H&M Group organization
ASSUMPTION: This role is similar to other influencer marketing and social media positions, but with a greater emphasis on creative strategy and campaign development. Applicants should be prepared to work in a dynamic and fast-paced environment.
📝 Sample Projects
- Developing a creative concept for an influencer campaign to launch a new product line
- Creating a visual style guide for influencer content across multiple platforms
- Collaborating with a global team to develop an influencer marketing strategy for a brand campaign
ASSUMPTION: Sample projects for this role may involve developing creative concepts, visual style guides, and influencer marketing strategies for various campaigns and initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader influencer marketing strategy for H&M Group?
- What are the key priorities for this role in the first 90 days?
- How does the influencer marketing team collaborate with other departments, such as PR and social media?
- What opportunities are there for growth and development within the influencer marketing team and H&M Group?
- How does H&M Group support work-life balance for its employees?
ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the team, and the company, as well as their commitment to understanding the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the H&M Group careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and creative strategy
- Prepare a portfolio showcasing your creative concepts, campaign ideas, and storytelling abilities
- Research H&M Group's brand and values to demonstrate your alignment with the company culture
- Practice presenting your ideas and explaining your creative process
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
