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Influencer Specialist - Creative Strategy

H&M Group
Full-time
On-site
Stockholm, Stockholm, Sweden
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Specialist - Creative Strategy

πŸ”Ή Company: H&M Group

πŸ”Ή Location: Stockholm, Sweden

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing creative concepts and storytelling angles for influencer campaigns
  • Defining creative frameworks for influencer channels
  • Contributing to special brand initiatives and events
  • Collaborating with various teams to ensure creative alignment

ASSUMPTION: This role requires a strong creative background with a focus on social media and influencer marketing. It is ideal for someone who can balance creative ambition with brand consistency and platform best practices.

πŸ“‹ Key Responsibilities

βœ… Supporting the development of creative concepts and storytelling angles for influencer campaigns and programs

βœ… Helping define creative frameworks for the influencer channel across content formats, messaging, and visual style

βœ… Representing the Digital team as a creative contributor in special initiatives such as branding events or brand campaigns

βœ… Partnering closely with social, PR, and creative teams to ensure creative alignment across channels and campaigns

ASSUMPTION: The role involves a high degree of collaboration and requires strong communication skills to effectively work with various teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in influencer marketing, social media, or a related role

Required Skills:

  • Deep knowledge of social media platforms, influencer ecosystems, and digital marketing
  • Strong creative eye with a proven ability to develop original, audience-relevant ideas
  • Passion for storytelling, content, and shaping how brands show up in culture through influencers
  • Skilled at turning briefs into clear creative directions and compelling campaign concepts

Preferred Skills:

  • Fluency in Swedish and English
  • Experience working with global brands

ASSUMPTION: While not explicitly stated, fluency in Swedish is likely beneficial for this role due to the location and company headquarters.

πŸ’° Compensation & Benefits

Salary Range: SEK 40,000 - 60,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • 25% Staff Discount on all H&M Group brands
  • H&M Incentive Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Stockholm. The actual salary may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (Fashion)

Company Size: Large (1,001-5,000 employees)

Founded: 1947

Company Description:

  • H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
  • Operates in 75 geographical markets with 4,801 stores under various company brands
  • Emphasizes a vibrant and welcoming company culture with extensive development opportunities

Company Specialties:

  • Fast-fashion retail
  • Global brand management
  • Omnichannel retailing

Company Website: hmgroup.com

ASSUMPTION: H&M Group is a well-established company in the retail industry, with a strong global presence and a focus on fast-fashion trends.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: Reports to the Influencer Marketing Manager

Work Arrangement: On-site, full-time position based in Stockholm

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the influencer marketing team
  • Opportunities to work on global campaigns and collaborate with international teams
  • Chance to develop skills in creative strategy and brand management

ASSUMPTION: This role offers opportunities for career growth within the influencer marketing team and the broader H&M Group organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Stockholm

Office Location(s): Stockholm, Sweden

Geographic Context:

  • Stockholm is the capital and largest city of Sweden, with a vibrant cultural scene and a strong fashion industry
  • The city offers a high quality of life, with a mix of urban and natural environments
  • Stockholm is known for its innovative and creative industries, providing a dynamic work environment

Work Schedule: Standard full-time work hours, with potential for flexible scheduling and remote work arrangements

ASSUMPTION: The work environment at H&M Group's Stockholm office is likely collaborative and creative, with a focus on innovation and fast-paced decision-making.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with the Influencer Marketing Manager

Key Assessment Areas:

  • Creative portfolio and presentation skills
  • Understanding of influencer marketing trends and strategies
  • Ability to work collaboratively and effectively with various teams
  • Alignment with H&M Group's brand values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and creative strategy
  • Prepare a portfolio showcasing your creative concepts, campaign ideas, and storytelling abilities
  • Research H&M Group's brand and values to demonstrate your alignment with the company culture
  • Practice presenting your ideas and explaining your creative process

ATS Keywords: Influencer Marketing, Creative Strategy, Social Media, Digital Marketing, Storytelling, Presentation Skills, Collaboration, Brand Consistency

ASSUMPTION: The application process for this role is likely competitive, with a focus on assessing creative skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, TikTok, YouTube, etc.)
  • Creative software (Adobe Creative Suite, Sketch, etc.)
  • Project management tools (Asana, Trello, etc.)
  • Collaboration tools (Microsoft Office, Google Workspace, etc.)

ASSUMPTION: The tools and technologies required for this role are primarily creative software and collaboration platforms, with a focus on social media platforms for influencer marketing.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Sustainability
  • Innovation
  • Collaboration
  • Customer focus

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Customer-focused and data-driven

Self-Assessment Questions:

  • How do you incorporate sustainability into your creative process?
  • Can you describe a time when you had to balance creative ambition with brand consistency?
  • How do you stay up-to-date with influencer marketing trends and social media platforms?

ASSUMPTION: H&M Group values creativity, sustainability, and innovation, with a focus on collaboration and customer focus. Applicants should be able to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Balancing creative ambition with brand consistency and platform best practices
  • Adapting to changes in influencer marketing trends and social media platforms
  • Collaborating effectively with various teams and external partners

ASSUMPTION: The role may present challenges in managing multiple projects and balancing creative ambition with brand consistency. Applicants should be prepared to work in a fast-paced environment and adapt to changes in the influencer marketing landscape.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Manager or Influencer Marketing Coordinator, but with a stronger focus on creative strategy and campaign development
  • Influencer marketing is a growing industry with a strong focus on creativity and innovation
  • This role offers opportunities for career growth within the influencer marketing team and the broader H&M Group organization

ASSUMPTION: This role is similar to other influencer marketing and social media positions, but with a greater emphasis on creative strategy and campaign development. Applicants should be prepared to work in a dynamic and fast-paced environment.

πŸ“ Sample Projects

  • Developing a creative concept for an influencer campaign to launch a new product line
  • Creating a visual style guide for influencer content across multiple platforms
  • Collaborating with a global team to develop an influencer marketing strategy for a brand campaign

ASSUMPTION: Sample projects for this role may involve developing creative concepts, visual style guides, and influencer marketing strategies for various campaigns and initiatives.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader influencer marketing strategy for H&M Group?
  • What are the key priorities for this role in the first 90 days?
  • How does the influencer marketing team collaborate with other departments, such as PR and social media?
  • What opportunities are there for growth and development within the influencer marketing team and H&M Group?
  • How does H&M Group support work-life balance for its employees?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the team, and the company, as well as their commitment to understanding the expectations and opportunities for growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the H&M Group careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and creative strategy
  • Prepare a portfolio showcasing your creative concepts, campaign ideas, and storytelling abilities
  • Research H&M Group's brand and values to demonstrate your alignment with the company culture
  • Practice presenting your ideas and explaining your creative process
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.