📌 Core Information
🔹 Job Title: Influencer Specialist, Creative Strategy
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and storytelling angles for influencer campaigns
- Defining creative frameworks for influencer channels across content formats, messaging, and visual style
- Contributing to special brand initiatives such as events, product launches, or cultural activations
- Partnering with social, PR, and creative teams to ensure creative alignment across channels and campaigns
ASSUMPTION: This role requires a strong understanding of social media platforms, influencer ecosystems, and digital marketing. Candidates should be passionate about storytelling, content, and shaping how brands show up in culture through influencers.
📋 Key Responsibilities
✅ Support in developing creative concepts and storytelling angles for influencer campaigns and programs
✅ Help define creative frameworks for the influencer channel across content formats, messaging, and visual style
✅ Represent Digital team as creative contributor in special initiatives such as branding events or brand campaigns
✅ Partner closely with social, PR, and creative teams to ensure creative alignment across channels and campaigns
ASSUMPTION: The role requires a balance between creative ambition and brand consistency, as well as the ability to thrive in collaborative environments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in influencer marketing, digital marketing, or a related field
Required Skills:
- Deep knowledge of social media platforms, influencer ecosystems, and digital marketing
- Strong creative eye with a proven ability to develop original, audience-relevant ideas
- Excellent communication and presentation skills
- Ability to balance creative ambition with brand consistency and platform best practices
Preferred Skills:
- Experience working with influencers and understanding of influencer marketing trends
- Fluency in Swedish and English
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative work and be confident in building and presenting ideas in a visual and inspiring way.
💰 Compensation & Benefits
Salary Range: SEK 40,000 - 60,000 per month (Estimated based on industry standards for the role and experience level)
Benefits:
- 25% Staff Discount on all H&M Group brands
- H&M Incentive Program (HIP)
Working Hours: Full-time (40 hours/week) with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: Large (1,001-5,000 employees)
Founded: 1947 (as Hennes; 1968 as H&M)
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- Operates in 75 geographical markets with 4,801 stores under various company brands
- Employs over 107,000 full-time equivalent positions worldwide
Company Specialties:
- Fast-fashion retail
- Influencer marketing
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established company in the fast-fashion retail industry, with a strong global presence and a focus on innovative marketing strategies.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Influencer Marketing Manager
Work Arrangement: On-site, full-time with flexible hours based on project needs
Growth Opportunities:
- Potential career progression within the influencer marketing team or broader marketing department
- Opportunities to work on global campaigns and collaborate with diverse teams
- Access to extensive development opportunities within the H&M Group
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 900,000
- Known for its vibrant culture, historic architecture, and scenic beauty
- Offers a high quality of life, with excellent education, healthcare, and work-life balance
Work Schedule: Standard office hours with flexibility based on project needs
ASSUMPTION: Stockholm offers a dynamic work environment with a high standard of living, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Influencer Marketing Manager
Key Assessment Areas:
- Creative portfolio and presentation skills
- Understanding of influencer marketing trends and strategies
- Alignment with H&M Group's brand values and culture
- Problem-solving and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a strong portfolio showcasing your creative work and influencer marketing experience
- Research H&M Group's brand and recent campaigns to demonstrate your understanding of their marketing strategy
- Practice presenting your ideas and concepts clearly and confidently
ATS Keywords: Influencer Marketing, Creative Strategy, Social Media, Digital Marketing, Branding, Campaign Development, Storytelling, Presentation Skills
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing creative skills and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Presentation software (PowerPoint, Keynote, etc.)
- Design tools (Adobe Creative Suite, Canva, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The role requires proficiency in social media platforms and presentation software, as well as familiarity with design tools and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Passion for fashion
- Creativity and innovation
- Collaboration and teamwork
- Sustainability and responsibility
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- How do you align your creative ideas with H&M Group's brand values?
- Can you describe a time when you successfully collaborated with influencers to create engaging content?
- How do you balance creative ambition with brand consistency and platform best practices?
ASSUMPTION: H&M Group values candidates who are passionate about fashion, creative, collaborative, and committed to sustainability and responsibility.
⚠️ Potential Challenges
- Keeping up with rapidly evolving influencer marketing trends and platforms
- Balancing creative ambition with brand consistency and platform best practices
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a large, global organization with diverse teams and cultures
ASSUMPTION: This role may present challenges related to the fast-paced nature of influencer marketing, as well as the need to balance creativity with brand consistency and platform best practices.
📈 Similar Roles Comparison
- Influencer Marketing Manager: Focuses on strategy, team management, and stakeholder communication, while this role focuses on creative development and execution
- Social Media Manager: Oversees day-to-day social media operations, content creation, and community management, while this role focuses on creative strategy and campaign development
- Creative Director: Oversees the creative vision and direction of an organization, while this role focuses on creative development within the influencer marketing channel
ASSUMPTION: This role is distinct from other marketing roles in its focus on creative strategy and development within the influencer marketing channel.
📝 Sample Projects
- Developing a creative concept and storytelling angle for an influencer campaign promoting a new product launch
- Creating a visual style guide for influencer content that aligns with the brand's aesthetic and platform best practices
- Collaborating with influencers to create engaging, on-brand content for a special brand initiative, such as a cultural activation or event
ASSUMPTION: These sample projects illustrate the creative and collaborative nature of the role, as well as the need to balance creative ambition with brand consistency and platform best practices.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for H&M Group?
- Can you describe the team structure and dynamics within the influencer marketing department?
- How does H&M Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns?
- How does H&M Group approach sustainability and responsibility in its marketing efforts?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through H&M Group's careers page
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a strong portfolio showcasing your creative work and influencer marketing experience
- Research H&M Group's brand and recent campaigns to demonstrate your understanding of their marketing strategy
- Practice presenting your ideas and concepts clearly and confidently
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
