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Influencer Specialist, Creative Strategy

H&M Group
Full-time
On-site
Stockholm, Stockholm, Sweden
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Specialist, Creative Strategy

πŸ”Ή Company: H&M Group

πŸ”Ή Location: Stockholm, Sweden

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing creative concepts and storytelling angles for influencer campaigns
  • Defining creative frameworks for influencer channels across content formats, messaging, and visual style
  • Contributing to special brand initiatives such as events, product launches, or cultural activations
  • Partnering with social, PR, and creative teams to ensure creative alignment across channels and campaigns

ASSUMPTION: This role requires a strong understanding of social media platforms, influencer ecosystems, and digital marketing. Candidates should be passionate about storytelling, content, and shaping how brands show up in culture through influencers.

πŸ“‹ Key Responsibilities

βœ… Support in developing creative concepts and storytelling angles for influencer campaigns and programs

βœ… Help define creative frameworks for the influencer channel across content formats, messaging, and visual style

βœ… Represent Digital team as creative contributor in special initiatives such as branding events or brand campaigns

βœ… Partner closely with social, PR, and creative teams to ensure creative alignment across channels and campaigns

ASSUMPTION: The role requires a balance between creative ambition and brand consistency, as well as the ability to thrive in collaborative environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in influencer marketing, digital marketing, or a related field

Required Skills:

  • Deep knowledge of social media platforms, influencer ecosystems, and digital marketing
  • Strong creative eye with a proven ability to develop original, audience-relevant ideas
  • Excellent communication and presentation skills
  • Ability to balance creative ambition with brand consistency and platform best practices

Preferred Skills:

  • Experience working with influencers and understanding of influencer marketing trends
  • Fluency in Swedish and English

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative work and be confident in building and presenting ideas in a visual and inspiring way.

πŸ’° Compensation & Benefits

Salary Range: SEK 40,000 - 60,000 per month (Estimated based on industry standards for the role and experience level)

Benefits:

  • 25% Staff Discount on all H&M Group brands
  • H&M Incentive Program (HIP)

Working Hours: Full-time (40 hours/week) with flexible hours based on project needs

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (Fashion)

Company Size: Large (1,001-5,000 employees)

Founded: 1947 (as Hennes; 1968 as H&M)

Company Description:

  • H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
  • Operates in 75 geographical markets with 4,801 stores under various company brands
  • Employs over 107,000 full-time equivalent positions worldwide

Company Specialties:

  • Fast-fashion retail
  • Influencer marketing
  • Global brand management

Company Website: hmgroup.com

ASSUMPTION: H&M Group is a well-established company in the fast-fashion retail industry, with a strong global presence and a focus on innovative marketing strategies.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Influencer Marketing Manager

Work Arrangement: On-site, full-time with flexible hours based on project needs

Growth Opportunities:

  • Potential career progression within the influencer marketing team or broader marketing department
  • Opportunities to work on global campaigns and collaborate with diverse teams
  • Access to extensive development opportunities within the H&M Group

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Stockholm, Sweden

Geographic Context:

  • Stockholm is the capital and largest city of Sweden, with a population of over 900,000
  • Known for its vibrant culture, historic architecture, and scenic beauty
  • Offers a high quality of life, with excellent education, healthcare, and work-life balance

Work Schedule: Standard office hours with flexibility based on project needs

ASSUMPTION: Stockholm offers a dynamic work environment with a high standard of living, making it an attractive location for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with the Influencer Marketing Manager

Key Assessment Areas:

  • Creative portfolio and presentation skills
  • Understanding of influencer marketing trends and strategies
  • Alignment with H&M Group's brand values and culture
  • Problem-solving and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare a strong portfolio showcasing your creative work and influencer marketing experience
  • Research H&M Group's brand and recent campaigns to demonstrate your understanding of their marketing strategy
  • Practice presenting your ideas and concepts clearly and confidently

ATS Keywords: Influencer Marketing, Creative Strategy, Social Media, Digital Marketing, Branding, Campaign Development, Storytelling, Presentation Skills

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing creative skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, TikTok, YouTube, etc.)
  • Presentation software (PowerPoint, Keynote, etc.)
  • Design tools (Adobe Creative Suite, Canva, etc.)
  • Project management tools (Asana, Trello, etc.)

ASSUMPTION: The role requires proficiency in social media platforms and presentation software, as well as familiarity with design tools and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Passion for fashion
  • Creativity and innovation
  • Collaboration and teamwork
  • Sustainability and responsibility

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and proactive

Self-Assessment Questions:

  • How do you align your creative ideas with H&M Group's brand values?
  • Can you describe a time when you successfully collaborated with influencers to create engaging content?
  • How do you balance creative ambition with brand consistency and platform best practices?

ASSUMPTION: H&M Group values candidates who are passionate about fashion, creative, collaborative, and committed to sustainability and responsibility.

⚠️ Potential Challenges

  • Keeping up with rapidly evolving influencer marketing trends and platforms
  • Balancing creative ambition with brand consistency and platform best practices
  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to a large, global organization with diverse teams and cultures

ASSUMPTION: This role may present challenges related to the fast-paced nature of influencer marketing, as well as the need to balance creativity with brand consistency and platform best practices.

πŸ“ˆ Similar Roles Comparison

  • Influencer Marketing Manager: Focuses on strategy, team management, and stakeholder communication, while this role focuses on creative development and execution
  • Social Media Manager: Oversees day-to-day social media operations, content creation, and community management, while this role focuses on creative strategy and campaign development
  • Creative Director: Oversees the creative vision and direction of an organization, while this role focuses on creative development within the influencer marketing channel

ASSUMPTION: This role is distinct from other marketing roles in its focus on creative strategy and development within the influencer marketing channel.

πŸ“ Sample Projects

  • Developing a creative concept and storytelling angle for an influencer campaign promoting a new product launch
  • Creating a visual style guide for influencer content that aligns with the brand's aesthetic and platform best practices
  • Collaborating with influencers to create engaging, on-brand content for a special brand initiative, such as a cultural activation or event

ASSUMPTION: These sample projects illustrate the creative and collaborative nature of the role, as well as the need to balance creative ambition with brand consistency and platform best practices.

❓ Key Questions to Ask During Interview

  • How does this role contribute to the overall marketing strategy for H&M Group?
  • Can you describe the team structure and dynamics within the influencer marketing department?
  • How does H&M Group support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns?
  • How does H&M Group approach sustainability and responsibility in its marketing efforts?

ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture, as well as assess their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through H&M Group's careers page
  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare a strong portfolio showcasing your creative work and influencer marketing experience
  • Research H&M Group's brand and recent campaigns to demonstrate your understanding of their marketing strategy
  • Practice presenting your ideas and concepts clearly and confidently

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.