📌 Core Information
🔹 Job Title: Influencer & UGC Lead
🔹 Company: GameGrid
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and scaling the content engine behind GameGrid's projects
- Managing influencer marketing campaigns and creator networks
- Growing and managing owned content channels and alt accounts
- Identifying trends and capitalizing on viral opportunities
- Collaborating with cross-functional teams to align efforts around product updates and promotions
ASSUMPTION: This role requires a deep understanding of online culture, influencer marketing, and content creation to drive growth and engagement across various platforms.
📋 Key Responsibilities
✅ Build and manage a UGC flywheel, sourcing, coordinating, and publishing high-volume short-form content for TikTok, YouTube Shorts, Reels, and more
✅ Lead influencer marketing: find creators, negotiate partnerships, activate campaigns, and track performance
✅ Manage and grow a network of clippers, editors, and creators (freelance or community-based)
✅ Manage owned content channels: oversee TikTok, Shorts, and other social pages; grow them with consistent content; create and promote own livestreams
✅ Build a network of alt/booster accounts that repost, remix, and scale content reach
✅ Identify trends, or viral formats early and execute fast to capitalize
✅ Collaborate with the Community and Growth teams to align efforts around product updates, promotions, and major content moments
✅ Experiment with content velocity, format, and distribution to maximize impact
✅ Bring a competitive mindset: study how top platforms are growing and find ways to do it better
ASSUMPTION: This role requires a hands-on approach, with a focus on creative direction, content strategy, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years in influencer marketing, UGC content, or social-led growth – ideally in gaming, creator economy, or iGaming
Required Skills:
- Deep understanding of streaming culture and livestreaming dynamics
- Proven ability to leverage communities and clippers to generate growth
- Sharp instinct for what makes content go viral on various platforms
- Experience growing or coordinating multi-account strategies
- Hands-on experience managing content creators and editors
- Strong understanding of analytics tools and what metrics actually matter
- Deep passion for gaming, content creation, and online culture
- Startup mentality: scrappy, fast, and results-driven
Preferred Skills:
- Experience working in or around the iGaming space, especially with streamers or gambling-focused creators
- Understanding of affiliate marketing and social monetization strategies
ASSUMPTION: Candidates with a proven track record in influencer marketing, UGC content, or social-led growth within the gaming or creator economy industries are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on experience and industry standards for similar roles in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous PTO and holiday schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Boston. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GameGrid operates in the entertainment providers industry, focusing on digital gaming and digital product development. The company has experienced rapid growth, creating a home for over 2 million active users in less than a year.
Company Size: GameGrid is a small, self-funded company with 11-50 employees. This size allows for a close-knit team and the opportunity to have a significant impact on the company's growth and success.
Founded: GameGrid was founded in 2024 and has quickly established itself as a leader in the digital gaming space.
Company Description:
- GameGrid is a self-funded, rapidly growing digital gaming and digital product development company
- The company's platforms spawn incredible communities and create life-changing gaming experiences
- GameGrid prioritizes trust, transparency, and accessibility in its efforts to navigate the spaces in which it operates
Company Specialties:
- Digital gaming and digital product development
- Building and growing online communities
- Creating innovative and intuitive digital platforms
Company Website: https://gamegrid.breezy.hr/p/a11984f361f2-influencer-ugc-lead
ASSUMPTION: GameGrid's focus on innovation, speed, and ownership in its core values indicates a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's content strategy and growth
Reporting Structure: This role reports directly to the CEO, providing the opportunity to work closely with the company's leadership team and have a direct impact on the company's growth and success
Work Arrangement: Remote OK, with flexible work hours and the option to work remotely
Growth Opportunities:
- As a small and rapidly growing company, GameGrid offers ample opportunities for career growth and advancement
- The Influencer & UGC Lead role is a high-impact position that allows the successful candidate to make a significant contribution to the company's success
- GameGrid's focus on innovation and experimentation provides opportunities for professional development and growth
ASSUMPTION: The successful candidate for this role will have the opportunity to grow with the company and take on additional responsibilities as GameGrid continues to expand.
🌍 Location & Work Environment
Office Type: GameGrid's headquarters are located in Boston, Massachusetts, with remote work options available
Office Location(s): Boston, Massachusetts
Geographic Context:
- Boston is a major hub for technology and innovation, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural, recreational, and culinary experiences
- Boston's vibrant gaming community provides ample opportunities for engagement and collaboration
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while still providing the opportunity to collaborate and engage with the company's leadership team and other employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's ability to perform the job's key functions
- Final interview with the leadership team to discuss the candidate's fit within the company's culture and long-term growth potential
Key Assessment Areas:
- Understanding of influencer marketing, UGC content, and social-led growth strategies
- Ability to identify trends and capitalize on viral opportunities
- Creative direction and content strategy skills
- Data-driven decision-making and analytics skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills in influencer marketing, UGC content, and social-led growth
- Provide specific examples of your ability to identify trends, create viral content, and drive engagement
- Demonstrate your understanding of GameGrid's mission, values, and culture in your application materials
ATS Keywords: Influencer Marketing, UGC Content, Social Media Growth, Streaming Culture, Community Engagement, Content Creation, Trend Analysis, Campaign Management, Analytics Tools, Creative Direction, Content Strategy, Livestreaming, Content Distribution, Networking, Viral Marketing, Startup Mentality, Attention to Detail
ASSUMPTION: GameGrid's focus on innovation, speed, and ownership in its core values indicates a fast-paced and dynamic interview process, with a strong emphasis on cultural fit and the candidate's ability to drive results.
🛠️ Tools & Technologies
- Social media platforms: TikTok, YouTube, Instagram, Twitter, etc.
- Content creation and editing tools: Canva, Adobe Creative Suite, etc.
- Analytics tools: Google Analytics, Hootsuite, Sprout Social, etc.
- Project management tools: Asana, Trello, etc.
ASSUMPTION: The successful candidate will have experience with relevant social media platforms, content creation tools, and analytics tools, as well as the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: GameGrid pushes boundaries, experiments boldly, and continuously evolves its approach
- Speed: GameGrid moves fast, ships quickly, and improves through iteration
- Ownership: GameGrid takes full responsibility for its work, end to end. No silos, no excuses
Work Style:
- GameGrid prioritizes creativity, collaboration, and experimentation
- The company values a startup mentality, with a focus on scrappiness, speed, and results-driven decision-making
- GameGrid's work environment is fast-paced and dynamic, with a strong emphasis on innovation and growth
Self-Assessment Questions:
- Do you have a deep understanding of online culture, influencer marketing, and content creation?
- Are you comfortable working in a fast-paced, dynamic environment with a strong emphasis on innovation and growth?
- Do you have a startup mentality, with a focus on scrappiness, speed, and results-driven decision-making?
ASSUMPTION: GameGrid's focus on innovation, speed, and ownership in its core values indicates a fast-paced and dynamic work environment, with a strong emphasis on creativity, collaboration, and experimentation.
⚠️ Potential Challenges
- The role requires a deep understanding of online culture, influencer marketing, and content creation, which may be challenging for candidates without relevant experience
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role requires a strong focus on data-driven decision-making and analytics, which may be challenging for candidates without strong analytical skills
- The role may require occasional travel to attend industry events, conferences, or meet with creators and partners
ASSUMPTION: The successful candidate will have a proven track record in influencer marketing, UGC content, or social-led growth, as well as strong analytical skills and a startup mentality.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Influencer & UGC Lead role requires a deep understanding of online culture, influencer marketing, and content creation
- This role is unique in its focus on building and scaling the content engine behind GameGrid's projects, with a strong emphasis on innovation, speed, and ownership
- Career paths in influencer marketing, UGC content, and social-led growth are diverse and varied, with opportunities for growth and advancement in a wide range of industries
ASSUMPTION: The successful candidate will have a proven track record in influencer marketing, UGC content, or social-led growth, with a strong understanding of online culture and a startup mentality.
📝 Sample Projects
- Developing and executing a viral influencer marketing campaign for a new gaming platform launch
- Building and managing a network of clippers, editors, and creators to generate high-volume short-form content for TikTok, YouTube Shorts, Reels, and other platforms
- Identifying and capitalizing on trends to drive engagement and growth for GameGrid's owned content channels
ASSUMPTION: The successful candidate will have experience with relevant social media platforms, content creation tools, and analytics tools, as well as the ability to learn and adapt to new tools as needed.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its content strategy and how this role fits into that vision?
- How does GameGrid support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GameGrid measure the success of its influencer marketing campaigns and content strategies?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: The successful candidate will have a deep understanding of online culture, influencer marketing, and content creation, as well as a strong startup mentality and a desire to grow with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills in influencer marketing, UGC content, and social-led growth
- Provide specific examples of your ability to identify trends, create viral content, and drive engagement
- Demonstrate your understanding of GameGrid's mission, values, and culture in your application materials
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
