📌 Core Information
🔹 Job Title: Influencers Campaign Executive
🔹 Company: Astro
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining relationships with influencers across various platforms
- Negotiating contracts and ensuring brand messaging consistency
- Collaborating with internal teams for integrated campaigns
- Tracking and analyzing campaign performance
ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication to effectively manage influencer relationships and campaign performance.
📋 Key Responsibilities
✅ Identify and build relationships with relevant influencers across various platforms
✅ Negotiate contracts, deliverables, and payment terms with influencers
✅ Coordinate content creation and ensure brand messaging consistency
✅ Track, analyze, and report on campaign performance
✅ Stay updated on industry trends, platform updates, and influencer marketing best practices
✅ Collaborate with other internal pillars for integrated campaigns
✅ Manage influencer databases and maintain ongoing communication
ASSUMPTION: This role involves a mix of proactive outreach, negotiation, project management, and data analysis to drive successful influencer marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (preferred)
Experience: Proven experience in influencer marketing, social media management, or digital marketing
Required Skills:
- Strong negotiation and communication skills
- Excellent project management and organizational abilities
- Knowledge of social media platforms such as Instagram, TikTok, XiaoHongShu, etc.
- Analytical skills to assess campaign effectiveness
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with influencer marketing tools and analytics platforms
- Creative mindset with an eye for compelling content
ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Kuala Lumpur, the estimated salary range for this position is RM 4,000 - RM 6,000 per month. This range may vary depending on the candidate's experience and skills.
Benefits:
- Vibrant and energetic office culture
- Opportunities for career advancement within the company
- Rewards for good performance
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Astro is a leading entertainment company in Malaysia, offering a wide range of content and services, including satellite television, streaming, radio, and e-commerce.
Company Size: Astro has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Astro was founded in 1996 and has since grown to become Malaysia's leading entertainment destination.
Company Description:
- Astro offers a vibrant and energetic office culture, encouraging employee engagement and creativity.
- The company provides opportunities for career advancement and rewards good performance.
- Astro embraces diversity and inclusion, fostering a work environment where everyone can be their best.
Company Specialties:
- Home satellite television
- Content creation and distribution
- Consumer digital services
- Streaming and e-commerce platforms
- Esports and digital media production
Company Website: http://www.astro.com.my/careers
ASSUMPTION: Astro's diverse range of services and commitment to employee growth make it an attractive employer in the Malaysian entertainment industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in influencer marketing, social media management, or digital marketing.
Reporting Structure: The Influencers Campaign Executive will report directly to the Marketing Manager and collaborate with other internal teams for integrated campaigns.
Work Arrangement: This is an on-site position, requiring the candidate to work from Astro's office in Kuala Lumpur.
Growth Opportunities:
- Astro offers opportunities for career advancement within the company, allowing employees to grow and develop their skills.
- The diverse range of services and departments within Astro provides opportunities for cross-functional collaboration and learning.
- Working on integrated campaigns allows the candidate to gain experience in various aspects of marketing and branding.
ASSUMPTION: This role offers growth opportunities through career advancement, cross-functional collaboration, and exposure to various aspects of marketing and branding.
🌍 Location & Work Environment
Office Type: Astro's office is a vibrant and energetic workspace, fostering creativity and collaboration among employees.
Office Location(s): All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, 57000, MY
Geographic Context:
- Kuala Lumpur is Malaysia's capital city and a major hub for business, entertainment, and culture.
- The Technology Park Malaysia in Bukit Jalil is a well-established tech hub, providing a convenient location for Astro's headquarters.
- The office is easily accessible by public transportation, with nearby amenities and dining options.
Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 6:00 PM, with flexibility for project demands.
ASSUMPTION: Astro's office environment and location in Kuala Lumpur provide a dynamic and convenient work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Candidates' understanding of influencer marketing and industry trends
- Communication and negotiation skills
- Project management and organizational abilities
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Astro's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of influencer marketing and Astro's brand during the interview.
- Prepare examples of successful influencer marketing campaigns you've worked on or ideas for improving Astro's campaigns.
ATS Keywords: Influencer Marketing, Social Media Management, Digital Marketing, Negotiation, Communication, Project Management, Organizational Skills, Analytical Skills, Teamwork, Content Creation, Brand Messaging, Campaign Performance, Industry Trends, Influencer Databases, Creativity
ASSUMPTION: Astro's interview process focuses on assessing candidates' skills, industry knowledge, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, XiaoHongShu, etc.
- Influencer marketing tools and analytics platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Google Analytics, Microsoft Excel)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Passion for entertainment
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and accountability
Work Style:
- Dynamic and energetic office culture
- Opportunities for career advancement
- Rewards for good performance
- Diverse and inclusive work environment
Self-Assessment Questions:
- Do you share Astro's passion for entertainment and commitment to customer-centricity?
- Are you comfortable working in a dynamic and energetic office environment?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Astro's company culture emphasizes passion, collaboration, and continuous learning, making it an attractive employer for driven and innovative professionals.
⚠️ Potential Challenges
- Managing multiple influencer relationships and campaigns simultaneously
- Keeping up with industry trends and platform updates
- Ensuring brand messaging consistency across various influencer content
- Analyzing and reporting on campaign performance to inform future strategies
ASSUMPTION: These challenges can be overcome through strong organizational skills, attention to detail, and a data-driven approach to campaign management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on influencer marketing and requires strong negotiation skills.
- In the Malaysian entertainment industry, Astro is a well-established company with a strong brand presence, offering opportunities for growth and collaboration.
- This role is suitable for mid-career professionals looking to specialize in influencer marketing or advance their careers in the entertainment industry.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a specific skill set and industry knowledge.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a new product launch
- Negotiating contracts and deliverables with high-profile influencers for a brand awareness campaign
- Analyzing and reporting on the performance of an influencer marketing campaign to optimize future strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Astro support the growth and development of its employees in this role?
- Can you provide examples of successful influencer marketing campaigns Astro has executed in the past?
- How does Astro measure the success of its influencer marketing campaigns, and what metrics are most important?
- What is the company's approach to work-life balance, and how does that apply to this role?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful influencer marketing campaigns you've worked on or ideas for improving Astro's campaigns.
- Follow up with the hiring manager after your interview to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
