📌 Core Information
🔹 Job Title: Ingénierie GTM – Croissance Marketing
🔹 Company: Workleap
🔹 Location: Canada - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Designing and delivering AI-powered systems, dashboards, and playbooks to transform various signals into a revenue pipeline.
- Building reusable automation modules and ensuring data quality and deliverability.
- Collaborating with cross-functional teams to build intelligent systems that eliminate manual tasks and accelerate execution.
- Leveraging AI tools to create workflows, automate decisions, and amplify creativity in sales and marketing teams.
ASSUMPTION: This role requires a strong background in growth automation, full-stack engineering, and AI tools. Familiarity with low-code platforms, SQL, and performance analysis is also essential.
📋 Key Responsibilities
✅ Designing and delivering AI-powered systems, dashboards, and playbooks that transform various signals into a revenue pipeline.
✅ Building reusable automation modules and ensuring data quality and deliverability.
✅ Collaborating with cross-functional teams to build intelligent systems that eliminate manual tasks and accelerate execution.
✅ Leveraging AI tools to create workflows, automate decisions, and amplify creativity in sales and marketing teams.
ASSUMPTION: The role may involve working with various technologies and tools, such as Clay, HeyReach, HubSpot, Snowflake, CommonRoom, SmartLead, and low-code platforms like n8n and Zapier.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field.
Experience: 2-5 years of experience in growth automation, full-stack engineering, or a related role.
Required Skills:
- Automation growth and full-stack engineering.
- Workflow design with AI generative tools.
- Performance analysis and funnel optimization.
- RevOps systems and deliverability.
- SQL and data analysis.
- Experience with low-code platforms (n8n, Zapier).
Preferred Skills:
- Experience in growth PLG and understanding of product-led growth mechanics.
- Previous experience deploying AI agents and generating content with LLM tools.
- Ability to automate irritants and transform friction points into autonomous processes.
- Experience using AI SDKs (OpenAI, Vercel AI SDK).
- Sharing learnings through articles, Looms, or conference presentations.
ASSUMPTION: Candidates with experience in the marketing or sales industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Estimated based on industry standards for mid-level marketing roles in Canada)
Benefits:
- Health and dental insurance.
- Retirement savings plan.
- Flexible work arrangements.
- Professional development opportunities.
Working Hours: Full-time (40 hours per week) with flexible scheduling.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Canada. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education
Company Size: 2-10 employees (Small company, close-knit team, and agile environment)
Founded: 2022 (Relatively new company with a focus on innovation and growth)
Company Description:
- Workleap is an education company that connects talent with opportunity.
- The company aims to transform careers and enhance organizations' talent acquisition strategies.
- Workleap offers an inclusive environment where candidates can express themselves, evolve, and develop their creativity.
Company Specialties:
- Talent acquisition and STEM professional recruitment.
- Career development and growth opportunities.
- Building an inclusive and healthy work environment.
Company Website: workleap.org
ASSUMPTION: Workleap is a small, agile company that values innovation, creativity, and collaboration. The company's focus on talent acquisition and career development may provide unique opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The role reports directly to the Senior GTM AI Engineering Manager.
Work Arrangement: Remote (Solely) with flexible scheduling.
Growth Opportunities:
- Learning and developing skills in AI, automation, and marketing technologies.
- Collaborating with cross-functional teams to build intelligent systems and accelerate execution.
- Potential career progression into senior or management roles within the marketing or technology departments.
ASSUMPTION: This role offers significant growth opportunities for candidates interested in developing their skills in AI, automation, and marketing technologies.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Canada - Remote
Geographic Context:
- The role is based in Canada, with a remote work arrangement.
- Canada offers a diverse and multicultural work environment with a strong focus on work-life balance.
- The time zone for this role is America/Yellowknife (UTC-7).
Work Schedule: Full-time (40 hours per week) with flexible scheduling.
ASSUMPTION: The remote work arrangement for this role may provide candidates with greater flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone screening to assess communication skills and cultural fit.
- Virtual interview via Teams to discuss technical skills and job fit.
- Job simulation to evaluate problem-solving and decision-making abilities.
- Final offer and onboarding process.
Key Assessment Areas:
- Technical skills in automation growth, full-stack engineering, and AI tools.
- Problem-solving and decision-making abilities.
- Cultural fit and alignment with Workleap's values and work environment.
- Communication and collaboration skills.
Application Tips:
- Highlight relevant experience and skills in automation growth, full-stack engineering, and AI tools.
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission.
- Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making abilities.
- Research Workleap's company culture and values to demonstrate your cultural fit and alignment.
ATS Keywords: Automation Growth, Full-Stack Engineering, AI Tools, Workflow Design, Performance Analysis, RevOps Systems, SQL, Low-Code Platforms, AI Agents, Content Generation
ASSUMPTION: The interview process for this role may place a strong emphasis on technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Low-code platforms: n8n, Zapier
- AI tools: OpenAI, Vercel AI SDK, LLM tools
- Programming languages: Cursor, Python, TypeScript (Next.js)
- Databases: Snowflake
- CRM: HubSpot
- Marketing automation tools: HeyReach, Clay, SmartLead
ASSUMPTION: The tools and technologies listed are based on the job description and may be subject to change or expansion based on the company's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Continuous learning and growth
- Inclusivity and diversity
Work Style:
- Agile and adaptable
- Results-driven and proactive
- Strong communication and collaboration skills
- Ability to work independently and in a remote environment
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with the latest AI and automation tools?
- Can you provide an example of a time when you had to adapt to a new technology or work environment, and how you handled it?
- How do you ensure the quality and deliverability of your work, especially when working remotely?
ASSUMPTION: Workleap values candidates who are innovative, collaborative, and adaptable, with a strong focus on continuous learning and growth.
⚠️ Potential Challenges
- Working in a remote environment may require strong self-motivation and time management skills.
- Keeping up with the latest AI and automation tools may require continuous learning and adaptation.
- Ensuring data quality and deliverability may involve troubleshooting and problem-solving.
- Collaborating with cross-functional teams may require strong communication and collaboration skills.
ASSUMPTION: The potential challenges listed are based on the job description and may vary depending on the candidate's skills, experience, and work environment.
📈 Similar Roles Comparison
- This role focuses on growth automation and AI tools, whereas related roles may focus more on marketing strategies or sales enablement.
- Workleap is a small, agile company that values innovation and creativity, which may provide unique opportunities for growth and learning compared to larger, more established organizations.
- Career progression in this role may involve developing skills in AI, automation, and marketing technologies, with potential opportunities for senior or management roles within the marketing or technology departments.
ASSUMPTION: The comparison points listed are based on industry standards and may vary depending on the candidate's skills, experience, and career goals.
📝 Sample Projects
- Developing an AI-powered system that transforms various signals into a revenue pipeline for a marketing campaign.
- Building reusable automation modules for lead nurturing and outbound initiatives using low-code platforms.
- Creating playbooks and SOP documentation for AI agents, SDRs, marketers, and CSMs to streamline workflows and improve efficiency.
ASSUMPTION: The sample projects listed are based on the job description and may vary depending on the candidate's skills, experience, and the company's specific needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Go-To-Market (GTM) team and how it collaborates with other departments?
- How does Workleap support the growth and development of its employees, particularly in the areas of AI, automation, and marketing technologies?
- Can you provide an example of a successful AI-powered system or workflow that has been implemented at Workleap, and how it has contributed to the company's growth?
- How does Workleap ensure the quality and deliverability of its marketing campaigns, and what role would I play in maintaining these standards?
- What are the most important qualities and skills for someone to succeed in this role, and how does Workleap support its employees in developing these attributes?
ASSUMPTION: The key questions listed are designed to assess the candidate's fit for the role, the company's culture, and the opportunities for growth and learning.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workleap careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills in automation growth, full-stack engineering, and AI tools.
- Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making abilities.
- Research Workleap's company culture and values to demonstrate your cultural fit and alignment.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
