🔹 Job Title: Inside Sales & Marketing Manager
🔹 Company: Right at Home Merrillville, IN
🔹 Location: Merrillville, Indiana, United States
🔹 Job Type: Part-Time
🔹 Category: Healthcare
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office-based with flexible work-from-home potential)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of sales, marketing, and customer engagement skills, with a focus on driving business growth through effective lead management and local marketing efforts.
✅ Respond promptly and professionally to new inquiries by phone, email, and web
✅ Conduct discovery calls to understand care needs and educate prospects on services
✅ Maintain a consistent lead nurturing schedule (calls, emails, texts) over 18+ months
✅ Track and manage leads using CRM systems; update activity logs and conversion status
✅ Collaborate with scheduling and care coordination teams to ensure seamless handoffs
✅ Support development and execution of marketing plans and local campaigns
✅ Create and manage email campaigns (e.g., Mailchimp) to engage prospects and referral sources
✅ Assist in creating flyers, newsletters, leave-behinds, and branded promotional materials
✅ Coordinate social media content and manage online presence in collaboration with leadership
✅ Represent the agency at community events, health fairs, and networking functions
✅ Monitor and report on lead sources, inquiry-to-intake conversion rates, and campaign ROI
✅ Recommend and implement process improvements to enhance marketing and sales effectiveness
✅ Maintain brand consistency across all communications and materials
ASSUMPTION: This role involves a mix of sales, marketing, and customer engagement tasks, requiring strong organizational skills and the ability to manage multiple priorities.
Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or related field)
Experience: 2+ years in inside sales, marketing, or customer engagement roles
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is not explicitly required, it is assumed to be beneficial for this role due to the marketing and sales aspects involved.
Salary Range: $26.00 - $30.00 per hour (Assumed: Full-time equivalent annual salary of $54,600 - $62,400, based on 40 hours/week)
Benefits:
Working Hours: Full-time equivalent of 40 hours/week, with flexible work-from-home potential
ASSUMPTION: The salary range provided is an hourly rate, so the full-time equivalent annual salary has been estimated based on a 40-hour workweek.
Industry: Individual and Family Services (Home care and staffing)
Company Size: 51-200 employees (Small to mid-sized)
Founded: 2015 (10 years ago)
Company Description:
Company Specialties:
Company Website: http://www.nwihomecare.com
ASSUMPTION: Right at Home Merrillville, IN is a locally focused home care provider, with a mission to improve the quality of life for its clients.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Not specified (Assumed: Reports directly to the agency owner or regional manager)
Work Arrangement: Hybrid (Office-based with flexible work-from-home potential)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the home care industry.
Office Type: Office-based with flexible work-from-home potential
Office Location(s): 500 W Lincoln Hwy, Suite E-2, Merrillville, Indiana 46410, US
Geographic Context:
Work Schedule: Full-time equivalent of 40 hours/week, with flexible work-from-home potential
ASSUMPTION: The work environment is primarily office-based, with some flexibility for remote work, allowing for a good work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Inside Sales, Marketing, Lead Management, CRM, Email Marketing, Social Media, Communication, Organization, Time Management, Empathy, Professionalism
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and an in-person or virtual interview with the hiring manager.
ASSUMPTION: The tools and technologies required for this role are standard for sales and marketing positions, with a focus on CRM systems and email marketing platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Right at Home Merrillville, IN values quality care, professionalism, and community involvement, seeking candidates who align with these values and can thrive in a collaborative, results-driven environment.
ASSUMPTION: This role may present challenges in managing a high volume of leads and balancing multiple responsibilities, but offers opportunities for professional growth and development.
ASSUMPTION: This role is similar to other inside sales or marketing positions, but with a unique focus on the home care industry and local marketing efforts.
ASSUMPTION: Sample projects for this role may involve developing marketing campaigns, creating promotional materials, or implementing process improvements to enhance sales and marketing effectiveness.
ASSUMPTION: Key questions to ask during the interview should focus on role expectations, company culture, and opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.