🔹 Job Title: Inside Sales & Marketing Manager
🔹 Company: Right at Home Grand Rapids
🔹 Location: Grand Rapids, MI
🔹 Job Type: Part-Time
🔹 Category: Healthcare
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office-based with flexible work-from-home potential)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of sales, marketing, and customer engagement skills, with a focus on lead management and nurturing.
✅ Respond promptly and professionally to new inquiries by phone, email, and web
✅ Conduct discovery calls to understand care needs and educate prospects on services
✅ Maintain a consistent lead nurturing schedule (calls, emails, texts) over 18+ months
✅ Track and manage leads using CRM systems; update activity logs and conversion status
✅ Collaborate with scheduling and care coordination teams to ensure seamless handoffs
✅ Support development and execution of marketing plans and local campaigns
✅ Create and manage email campaigns (e.g., Mailchimp) to engage prospects and referral sources
✅ Assist in creating flyers, newsletters, leave-behinds, and branded promotional materials
✅ Coordinate social media content and manage online presence in collaboration with leadership
✅ Represent the agency at community events, health fairs, and networking functions
✅ Monitor and report on lead sources, inquiry-to-intake conversion rates, and campaign ROI
✅ Recommend and implement process improvements to enhance marketing and sales effectiveness
✅ Maintain brand consistency across all communications and materials
ASSUMPTION: This role requires strong organizational skills and the ability to multitask, as well as excellent communication skills to build relationships and manage leads effectively.
Education: Not specified (Assumed: High school diploma or equivalent)
Experience: 2+ years in inside sales, marketing, or customer engagement roles
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field may be beneficial for this role.
Salary Range: $26.00 - $30.00 per hour (Assumed: Full-time equivalent annual salary of $54,000 - $62,400)
Benefits:
Working Hours: Full-time equivalent of 40 hours per week, with flexible work-from-home potential
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as performance and company policy.
Industry: Home care and healthcare services
Company Size: 2-10 employees (Small to mid-sized company, offering a close-knit work environment and opportunities for growth)
Founded: 2022 (Relatively new company, focusing on growth and expansion)
Company Description:
Company Specialties:
Company Website: https://www.rightathome.net/grand-rapids
ASSUMPTION: Right at Home Grand Rapids is part of a larger franchise network, offering the support and resources of a larger organization while maintaining a local focus.
Career Level: Mid-level (Requires relevant experience but offers opportunities for growth and advancement)
Reporting Structure: This role reports directly to the owner/operator of Right at Home Grand Rapids
Work Arrangement: Hybrid (Office-based with flexible work-from-home potential, allowing for a balance between collaboration and independent work)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on building a career within the home care and healthcare industries.
Office Type: Office-based with flexible work-from-home potential
Office Location(s): Grand Rapids, MI
Geographic Context:
Work Schedule: Full-time equivalent of 40 hours per week, with flexible work-from-home potential and occasional travel to referral partner sites or community events
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, with the potential for flexible scheduling to accommodate personal needs.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Inside sales, marketing, lead management, CRM, email marketing, social media management, customer engagement, sales effectiveness, process improvement
ASSUMPTION: The interview process will focus on assessing the candidate's sales and marketing skills, as well as their cultural fit and alignment with the company's mission and values.
ASSUMPTION: The specific CRM and email marketing platforms used by the company may vary, and candidates should be prepared to learn and adapt to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Right at Home Grand Rapids values candidates who are passionate about improving the quality of life for seniors and who demonstrate a strong work ethic and commitment to customer engagement.
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a focus on customer engagement and relationship-building.
ASSUMPTION: This role offers a unique blend of sales, marketing, and customer engagement responsibilities, with a focus on lead management and nurturing in the home care and healthcare industries.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, including sales and marketing, lead management, and data analysis.
ASSUMPTION: These interview questions focus on understanding the role's responsibilities, the company's culture and values, and the metrics used to evaluate success in this position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.