🔹 Job Title: Integrated Brand Experience Manager
🔹 Company: Mars
🔹 Location: Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence stakeholders. It's ideal for experienced marketing professionals looking to make a significant impact on well-known brands.
✅ Set strategic direction for omnichannel marketing and retail media, integrating commerce into brand and media strategies
✅ Lead impactful in-store and online activations, including Perfect Digital Store rollout and Test & Learn initiatives
✅ Manage agency relationships and lead development of customer initiatives
✅ Oversee campaign measurement, reporting, and continuous improvement in omnichannel marketing
✅ Partner with internal teams to support customer plans and deploy digital tools enhancing omnichannel capability
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. It requires a proactive approach to stay updated with industry trends and consumer behavior.
Education: Tertiary qualification in Business, Marketing, or related field
Experience: Proven experience defining shopper marketing and eCommerce strategy and vision
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a solid background in shopper marketing and eCommerce strategy. Familiarity with Mars' brands and retail landscape in Australia is a plus.
Salary Range: AU$120,000 - AU$160,000 per annum (Estimated based on industry standards for the role and experience level)
Benefits:
Working Hours: Full-time (40 hours/week), flexible work arrangements may be available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles. Actual compensation may vary based on experience and qualifications.
Industry: Mars operates in the competitive and dynamic food and beverage manufacturing industry, with a focus on confectionery, pet care, and food products.
Company Size: Mars is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: Mars was founded in 1911 by Franklin C. Mars. Today, it's a global leader in its industries, operating in more than 80 countries.
Company Description:
Company Specialties:
Company Website: https://www.mars.com/
ASSUMPTION: Mars' large size and global presence offer numerous opportunities for career growth and development. Its family-owned structure fosters a unique company culture focused on long-term success and sustainability.
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing function.
Reporting Structure: The Integrated Brand Experience Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, marketing, and agency partners.
Work Arrangement: This role is on-site, with the possibility of flexible work arrangements, such as hybrid or remote work, depending on business needs and team agreement.
Growth Opportunities:
ASSUMPTION: This role offers a clear path for career progression within Mars' marketing function. Successful candidates will have the opportunity to grow their skills and take on more responsibilities as they develop.
Office Type: Mars' Sydney office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 6885 Elm St, McLean, Virginia, US
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with core hours between 9:00 AM and 5:00 PM. Flexible work arrangements may be available.
ASSUMPTION: Sydney's dynamic business environment and high quality of life make it an attractive location for professionals. The city offers numerous opportunities for career growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Omnichannel marketing, shopper marketing, eCommerce strategy, retail media, agency management, analytical skills, stakeholder management, campaign measurement
ASSUMPTION: Mars' recruitment process is designed to assess candidates' skills, experience, and cultural fit. Successful applicants will demonstrate a strong understanding of the role's requirements and a passion for Mars' brands.
ASSUMPTION: Candidates should be comfortable using common marketing and project management tools. Familiarity with industry-specific software and platforms is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Mars' company culture is centered around its five principles, which guide decision-making and behavior at all levels. Candidates should be able to demonstrate a strong alignment with these values and a commitment to living them in their daily work.
ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder management, and adaptability skills. Successful candidates will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.
ASSUMPTION: This role is distinct from other marketing positions due to its focus on shopper marketing and eCommerce strategy. Candidates should consider their career goals and preferences when comparing this role to other opportunities.
ASSUMPTION: These sample projects are designed to showcase the strategic, analytical, and collaborative skills required for success in this role. Candidates should be prepared to discuss their relevant experience and achievements in these areas.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics. Asking thoughtful questions demonstrates your interest and engagement in the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.