📌 Core Information
🔹 Job Title: Integrated Marketing & Communications Manager, Corporate
🔹 Company: Prisma Health
🔹 Location: Greenville, SC (with remote flexibility)
🔹 Job Type: Full-Time, Day Shift
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing communications plans to support organizational goals
- Acting as a primary marketing and communications consultant for assigned clinical areas
- Collaborating with various marketing and communications teams to maximize tactical project effectiveness
- Monitoring and reporting on plan results to business and clinical leaders
- Driving the implementation of strategic marketing plans and tactics
ASSUMPTION: This role requires a high level of collaboration and project management skills to successfully coordinate marketing efforts across various teams and clinical areas.
📋 Key Responsibilities
✅ Act as the primary marketing and communications consultant for assigned clinical areas, assessing and responding to their marketing and communications needs (10%)
✅ Work closely with the Clinical Service Unit to identify emerging opportunities or changes that could influence marketing plans or communications (10%)
✅ Translate service line business opportunities and corresponding market research and analytics into marketing and communications strategies, campaigns, and tactics (20%)
✅ Develop key messages, differentiators, and value propositions related to various components of the plan (10%)
✅ Draft communications, including copy for marketing collateral (10%)
✅ Act as project manager for the creation of promotional materials and campaigns to support tactical implementation of marketing communications strategies (15%)
✅ Work collaboratively with all areas within marketing & communications to maximize the effectiveness of tactical projects (15%)
✅ Work with analytics and campaign teams to closely track plan results and regularly report them back to business and clinical leaders (10%)
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3 years of experience in marketing, marketing communication, or communications
Required Skills:
- Proven experience in driving the implementation of strategic marketing plans and tactics
- Account management and relationship building skills
- Problem-solving skills and the ability to connect dots across a matrix organization
- Expertise in tactics ranging from collateral material creation to special event management and targeted initiatives
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the healthcare industry and fluency in Spanish may be beneficial for this role due to the nature of the organization and the diverse patient population it serves.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the healthcare sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, day shift (8:00 AM - 5:00 PM, Monday - Friday, with some flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the healthcare sector. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Prisma Health is the largest not-for-profit health organization in South Carolina, serving more than 1.2 million patients annually. It operates in the Hospitals and Health Care industry, focusing on improving clinical quality, access to care, patient experience, and addressing the rising cost of health care.
Company Size: Prisma Health has 10,001+ employees, making it a large organization with ample opportunities for career growth and development.
Founded: Prisma Health was founded in 2017 through the merger of Greenville Health System and Palmetto Health.
Company Description:
- Prisma Health is dedicated to improving the health of all South Carolinians through improved clinical quality, access to care, and patient experience
- The organization serves a diverse patient population across its facilities in the Greenville and Columbia surrounding markets
- Prisma Health is committed to addressing the rising cost of health care and transforming healthcare for the benefit of the communities it serves
Company Specialties:
- Hospital and clinic operations
- Clinical services and specialties
- Healthcare administration and management
- Community health and wellness initiatives
Company Website: careers.prismahealth.org
ASSUMPTION: Prisma Health's large size and diverse patient population may present unique challenges and opportunities for marketing and communications professionals.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, project management, and leadership skills to drive marketing and communications efforts across various clinical areas.
Reporting Structure: This position reports to the Director of Marketing & Communications within the assigned clinical area.
Work Arrangement: This role is primarily on-site, with some remote flexibility for certain tasks and meetings.
Growth Opportunities:
- Advancement to a senior marketing or communications role within Prisma Health
- Expansion of responsibilities to include additional clinical areas or departments
- Development of specialized skills in areas such as digital marketing, social media, or analytics
ASSUMPTION: Given Prisma Health's size and diverse range of services, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Prisma Health's corporate office is a modern, professional environment with open-concept workspaces and collaborative areas.
Office Location(s): 7001 Corporate Blvd, Greenville, SC 29615
Geographic Context:
- Greenville, SC is located in the Upstate region of South Carolina, with a population of approximately 700,000 people
- The area offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation, and dining options
- Greenville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is Monday - Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work and adjusted hours as needed.
ASSUMPTION: The corporate office environment at Prisma Health is designed to foster collaboration and innovation, with a focus on supporting the organization's mission and values.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the director or vice president of marketing & communications
- Background check and reference check (if selected)
Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with Prisma Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience working in the healthcare industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, account management experience, and ability to work collaboratively with various teams
- Research Prisma Health's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals
ATS Keywords: Integrated marketing, communications manager, strategic planning, project management, account management, healthcare marketing, collateral material, special event management, targeted initiatives, analytics, campaign management, copywriting, promotional materials
ASSUMPTION: Prisma Health's application process may involve an Applicant Tracking System (ATS) that uses keywords to match candidates with job requirements. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing and communications tools is expected for this role. Proficiency in specific software applications may be required or preferred, depending on the organization's technology stack.
👔 Cultural Fit Considerations
Company Values:
- Inspire health
- Serve with compassion
- Be the difference
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- How do you embody Prisma Health's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
- How do you approach setting and achieving goals, both individually and as part of a team?
ASSUMPTION: Prisma Health's mission and values are central to its culture and operations. Applicants should be prepared to demonstrate their alignment with these principles and how they can contribute to the organization's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs and expectations of various clinical areas and stakeholders
- Keeping up with the latest trends and best practices in marketing and communications, particularly within the healthcare industry
- Adapting to changes in the organization's priorities or strategic direction
ASSUMPTION: This role may present unique challenges due to the dynamic nature of the healthcare industry and the need to balance the marketing and communications needs of various clinical areas.
📈 Similar Roles Comparison
- Unlike other marketing and communications roles, this position requires a strong focus on strategic planning and project management, as well as the ability to act as a consultant to clinical leaders
- This role is unique to Prisma Health, as it is tailored to the organization's specific needs and priorities within the healthcare sector
- Career progression in this role may involve expanding responsibilities to include additional clinical areas or departments, or moving into a senior marketing or communications role within Prisma Health
ASSUMPTION: While this role shares similarities with other marketing and communications positions, its focus on strategic planning, project management, and clinical area consultation makes it unique within Prisma Health.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to promote a new clinical service or initiative
- Collaborating with the digital marketing team to create and implement a social media strategy for a specific clinical area
- Managing the production and distribution of marketing collateral for multiple clinical areas, ensuring brand consistency and adherence to Prisma Health's visual identity guidelines
ASSUMPTION: These sample projects are intended to illustrate the types of marketing and communications initiatives that may be undertaken in this role, but the specific projects and their scope may vary based on the organization's priorities and the needs of the assigned clinical areas.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall marketing and communications strategy?
- What are the top priorities for this role in the first 90 days?
- How does Prisma Health support the professional development and growth of its marketing and communications team members?
- What is the expected timeline for reviewing and approving marketing and communications plans and materials?
- How does this role collaborate with other marketing and communications team members, as well as with clinical leaders and other stakeholders?
ASSUMPTION: These interview questions are designed to help applicants better understand the role's priorities, expectations, and opportunities for growth and development within Prisma Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: http://careers.prismahealth.org/job/Greenville-SC/Integrated-Marketing---Communications--Mgr--Corporate---FT--Day_R1116472
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience working in the healthcare industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, account management experience, and ability to work collaboratively with various teams
- Research Prisma Health's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
