Integrated Marketing Director

📌 Core Information 🔹 Job Title: Integrated Marketing Director 🔹 Company: Bridgewater College 🔹 Location: Bridgewater, Virginia, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: July 15, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing and implementing strategic marketing plans focused on brand awareness and prospective student recruitment - Managing and executing marketing activities across various platforms, including digital and non-digital channels - Evaluating marketing campaign effectiveness using tracking parameters and analytics tools - Guiding and supporting a social media team in developing platform-specific strategies - Overseeing website content management, including WordPress administration and optimization - Managing a team consisting of a Digital Media Specialist, Photographer, and Digital Content Creator ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong project management skills to successfully manage multiple marketing campaigns and teams. 📋 Key Responsibilities ✅ Strategic marketing activities and campaigns - Develop and implement strategic marketing plans with quantifiable objectives, methods, outcomes, and timelines - Plan, manage, and execute strategic marketing activities and campaigns across various platforms - Develop approaches to evaluate marketing campaign effectiveness using tracking parameters and analytics tools - Guide and support a social media team in developing platform-specific strategies ASSUMPTION: The Integrated Marketing Director must possess strong analytical skills to effectively track and measure campaign performance. ✅ Website Content Management - Oversee WordPress site administration, including content creation, custom form development, RSS feed configuration, and site architecture optimization - Write strong marketing copy and edit the work of others ASSUMPTION: This role requires excellent written communication skills to create engaging and persuasive content. ✅ Team Management - Oversee web, social media, video, and photography teams - Supervise Digital Media Specialist, Photographer, and Digital Content Creator ASSUMPTION: The Integrated Marketing Director must have strong leadership skills to effectively manage and motivate team members. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Communications, or a related field Experience: - Five or more years of experience in digital marketing and web management, including CMS administration (WordPress), digital campaign execution, analytics, and organic social media marketing Required Skills: - Experience in marketing analysis - Experience creating and implementing successful integrated marketing plans, preferably in higher education or other not-for-profit industries - Knowledge of and/or experience with Google Ads (search, display, and YouTube), Meta advertising, and other digital platforms - Ability to work effectively and collaboratively with a diverse student body, faculty, and staff - Excellent oral and written communication and interpersonal skills - Strong organizational and time management skills, exceptional work ethic, and high level of initiative, energy, and creativity - Sense of humor and collegiality Preferred Skills: - Previous supervisory experience 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Director role in higher education with 5-10 years of experience in Virginia) Benefits: - Paid tuition for eligible dependents - Full benefits package Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range is estimated based on industry standards for similar roles in higher education and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Higher Education Company Size: Small (1,450 students) Founded: 1880 Company Description: Bridgewater College is a coeducational liberal arts college located in the scenic Shenandoah Valley of Virginia. It offers a total of 60 majors and minors, four graduate programs, and 10 pre-professional programs to approximately 1,450 students from 27 states and 19 countries. The college is known for its strong commitment to community engagement and student success. Company Specialties: Liberal arts education, student-centered learning, community engagement, and career preparation. Company Website: bridgewater.edu ASSUMPTION: Bridgewater College places a strong emphasis on providing a personalized and supportive learning environment for its students. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: Reports directly to the Vice President for Marketing & Communications Work Arrangement: On-site, full-time Growth Opportunities: - Potential to advance within the Marketing & Communications department as the college grows and evolves - Opportunities to collaborate with various departments across campus, expanding professional networks and skillsets ASSUMPTION: This role offers ample opportunities for professional growth and development within the college's Marketing & Communications department. 🌍 Location & Work Environment Office Type: On-site, traditional office environment Office Location(s): Bridgewater College campus Geographic Context: - Bridgewater is a small town located in the scenic Shenandoah Valley of Virginia - The college is situated near the Blue Ridge Mountains, offering easy access to outdoor recreation and natural beauty - The region is known for its rich history, cultural attractions, and vibrant arts scene Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with a 30-minute lunch break ASSUMPTION: The work environment at Bridgewater College is collaborative, supportive, and focused on student success. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with the Vice President for Marketing & Communications and other relevant stakeholders 5. Background check and reference check Key Assessment Areas: - Marketing strategy and campaign development - Digital marketing and analytics skills - Leadership and team management abilities - Communication and interpersonal skills - Cultural fit and alignment with the college's mission and values Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience, skills, and accomplishments - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a team environment - Familiarize yourself with Bridgewater College's mission, values, and commitment to community engagement ATS Keywords: Integrated Marketing, Digital Marketing, Web Management, Social Media Strategy, Marketing Analysis, Google Ads, Meta Advertising, Content Creation, Team Management, Higher Education Marketing ASSUMPTION: Applicants should emphasize their relevant marketing experience, skills, and passion for higher education to demonstrate their fit for this role. 🛠️ Tools & Technologies - WordPress - Google Ads (search, display, and YouTube) - Meta advertising platforms (Facebook Ads, Instagram Ads) - Analytics tools (Google Analytics, Tag Manager) - Social media management tools (Hootsuite, Buffer) - Project management tools (Asana, Trello) - Graphic design tools (Adobe Creative Suite, Canva) ASSUMPTION: The Integrated Marketing Director should be proficient in using a variety of marketing, project management, and design tools to effectively manage campaigns and teams. 👔 Cultural Fit Considerations Company Values: - Community engagement - Student success - Collaboration - Innovation - Integrity Work Style: - Collaborative and supportive team environment - Focus on student-centered learning and personal growth - Strong commitment to diversity, equity, and inclusion - Data-driven decision-making and continuous improvement Self-Assessment Questions: 1. How do you align with Bridgewater College's commitment to community engagement and student success? 2. Describe your experience working in a collaborative and supportive team environment, and how you have contributed to your team's success. 3. How do you approach continuous learning and professional development, and how have you applied this to your marketing strategies and campaigns? ASSUMPTION: Applicants should demonstrate a strong commitment to Bridgewater College's mission, values, and work style to ensure a good cultural fit. ⚠️ Potential Challenges - Managing multiple marketing campaigns and teams simultaneously, requiring strong project management and multitasking skills - Balancing strategic planning with day-to-day campaign execution, which may involve long hours and tight deadlines - Working with a diverse student body, faculty, and staff, requiring strong communication and interpersonal skills to build and maintain effective relationships - Adapting to changes in marketing trends, technologies, and platforms, which may necessitate continuous learning and professional development ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced marketing environment. 📈 Similar Roles Comparison - Integrated Marketing Director (Higher Education): Focuses on enhancing the institution's brand, driving student enrollment, and managing marketing campaigns across various platforms. Requires strong strategic planning, analytical skills, and experience in higher education marketing. - Integrated Marketing Director (Corporate): Responsible for developing and executing marketing strategies to promote the company's products or services, increase brand awareness, and drive revenue growth. Typically requires experience in corporate marketing, brand management, and market research. - Integrated Marketing Director (Non-profit): Oversees marketing efforts to raise awareness, engage stakeholders, and drive fundraising initiatives. This role may involve managing marketing campaigns, events, and public relations efforts to support the organization's mission and goals. ASSUMPTION: The Integrated Marketing Director role at Bridgewater College is unique in its focus on higher education marketing, student recruitment, and community engagement. 📝 Sample Projects 1. Developing and executing a targeted digital advertising campaign to increase student enrollment in a specific program, using data-driven insights to optimize performance and maximize ROI 2. Creating and implementing a social media strategy to enhance the college's brand presence and engage with prospective students, faculty, and alumni 3. Managing a website redesign project to improve usability, accessibility, and search performance, ensuring a seamless user experience for visitors ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Integrated Marketing Director may oversee at Bridgewater College. ❓ Key Questions to Ask During Interview 1. Can you describe the college's marketing and communications department, and how this role fits within the team structure? 2. How does the college measure the success of its marketing campaigns, and what key performance indicators (KPIs) are tracked? 3. What are the primary marketing challenges facing the college, and how has the department addressed them in the past? 4. How does the college support the professional development and growth of its marketing and communications team members? 5. What opportunities exist for collaboration with other departments on campus, and how can this role contribute to the college's overall success? ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and commitment to the college's mission. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Bridgewater College Job Application 2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and accomplishments 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a team environment 4. Familiarize yourself with Bridgewater College's mission, values, and commitment to community engagement 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.