📌 Core Information
🔹 Job Title: Integrated Marketing Manager – T-Fiber Home Internet Direct Marketing
🔹 Company: T-Mobile
🔹 Location: Denver, Colorado
🔹 Job Type: Full-Time, Hybrid (3 days per week average in-office)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing direct marketing strategies for residential broadband
- Managing integrated marketing plans across multiple channels
- Collaborating with cross-functional teams to ensure campaign success
- Leveraging data-driven insights to optimize performance and improve results
ASSUMPTION: This role requires a strong background in direct marketing, data analysis, and cross-functional team collaboration to drive growth in residential broadband.
📋 Key Responsibilities
✅ Develop and execute direct marketing strategies for residential broadband
✅ Manage integrated marketing plans, ensuring campaigns are launched on time, on budget, and error-free
✅ Leverage data, analytics, and a test-and-learn approach to identify opportunities and insights
✅ Author marketing plans and work closely with leadership to align campaign plans and resources
✅ Partner with brand strategy, internal creative teams, and agencies to create engaging marketing communications
✅ Collaborate with analytics and marketing operations teams to track and measure performance
✅ Continuously monitor results, new research, and competitive intelligence to refine and improve performance
✅ Support other broadband marketing initiatives as requested
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision-making to achieve business objectives.
🎯 Required Qualifications
Education: Bachelor's Degree in marketing, communications, business, or related field of study; Master's/Advanced Degree preferred
Experience: 4 years of Marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands
Required Skills:
- Data-driven marketing techniques and traditional database marketing
- Consumer insights application to improve campaign targeting, delivery, and performance
- Campaign leadership skills in a multi-channel/omni-channel environment
- Exceptional project management skills
- Excellent collaboration and communication abilities
Preferred Skills:
- Experience with residential broadband marketing
- Knowledge of the telecommunications industry
ASSUMPTION: Candidates with a strong background in direct marketing, data analysis, and consumer insights will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $88,200 - $159,200 (Based on location and experience)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits and enhanced family support
- Childcare subsidy and tuition assistance
- Short- and long-term disability
- Voluntary life, AD&D, accident, and long-term care insurance
- Mobile service and home internet discounts
- Pet insurance and commuter programs
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on the job title, location, and experience level. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1990 (as a subsidiary of Deutsche Telekom)
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience
- The company is headquartered in Bellevue, Washington, with significant operations in Denver, Colorado
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I and Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a large, established telecommunications company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Marketing Manager for T-Fiber Home Internet
Work Arrangement: Hybrid, with an average of 3 days per week in the office
Growth Opportunities:
- Potential to move into senior marketing roles or take on additional responsibilities as the T-Fiber Home Internet business grows
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to professional development resources and training
ASSUMPTION: This role offers significant growth potential as T-Mobile continues to expand its residential broadband offerings.
🌍 Location & Work Environment
Office Type: Hybrid (Denver McGregor Square H&E Office)
Office Location(s): Denver, Colorado; Bellevue, Washington
Geographic Context:
- Denver, Colorado: A major metropolitan area with a diverse population and a thriving tech industry
- Bellevue, Washington: A suburb of Seattle with a strong tech industry and a high cost of living
Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling
ASSUMPTION: This role requires a strong ability to work independently and manage multiple projects simultaneously, with a focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Data-driven decision-making
- Cross-functional collaboration and communication
- Campaign management and execution
Application Tips:
- Highlight relevant experience in direct marketing, data analysis, and consumer insights
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Direct Marketing, Integrated Marketing, Data-Driven, Consumer Insights, Campaign Management, Marketing Strategy, Multi-Channel Marketing
ASSUMPTION: T-Mobile's application process is competitive, and candidates should be prepared to demonstrate their skills and experience through behavioral and situational interview questions.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in marketing automation platforms, CRM software, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: Challenge the status quo and think differently
- Customer Obsessed: Put customers first in everything we do
- Own It: Take personal responsibility for our actions and outcomes
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How have you demonstrated the Un-carrier Spirit in your previous roles?
- Can you provide an example of a time when you put customers first and drove meaningful results?
- How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: T-Mobile values candidates who are passionate about challenging the status quo, customer-focused, and results-driven, with a strong ability to work collaboratively and adapt to change.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations
- Working with cross-functional teams, including commercial, operations, and analytics, to align on marketing strategies and execute campaigns
- Keeping up with industry trends and competitive landscape in the residential broadband market
- Adapting to a fast-paced, dynamic work environment with a high degree of change and uncertainty
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on direct marketing and data-driven insights to drive residential broadband growth
- Industry-specific context: Telecommunications, with a focus on residential broadband marketing
- Career path comparison: This role offers growth potential into senior marketing roles or additional responsibilities as the T-Fiber Home Internet business grows
ASSUMPTION: This role is unique in its focus on direct marketing and data-driven insights to drive residential broadband growth within the telecommunications industry.
📝 Sample Projects
- Developing and executing a direct mail campaign to acquire new residential broadband customers in a specific geographic region
- Analyzing customer data to identify segments with high potential for churn and developing targeted retention campaigns
- Collaborating with the creative team to develop engaging marketing communications that drive customer acquisition and retention
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-focused nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for T-Fiber Home Internet?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as commercial, operations, and analytics, to ensure campaign success?
- What opportunities are there for professional development and growth within the T-Fiber Home Internet marketing team?
- How does T-Mobile support work-life balance for employees in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the position and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in direct marketing, data analysis, and consumer insights
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your skills and experience
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
