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Integrated Marketing Manager – T-Fiber Home Internet Direct Marketing

T-Mobile
Full-time
On-site
Bellevue, Washington, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Integrated Marketing Manager – T-Fiber Home Internet Direct Marketing

πŸ”Ή Company: T-Mobile

πŸ”Ή Location: Denver, Colorado

πŸ”Ή Job Type: Full-Time, Hybrid (3 days per week average in-office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing direct marketing strategies for residential broadband
  • Managing integrated marketing plans across multiple channels
  • Collaborating with cross-functional teams to ensure campaign success
  • Leveraging data-driven insights to optimize performance and improve results

ASSUMPTION: This role requires a strong background in direct marketing, data analysis, and cross-functional team collaboration to drive growth in residential broadband.

πŸ“‹ Key Responsibilities

βœ… Develop and execute direct marketing strategies for residential broadband

βœ… Manage integrated marketing plans, ensuring campaigns are launched on time, on budget, and error-free

βœ… Leverage data, analytics, and a test-and-learn approach to identify opportunities and insights

βœ… Author marketing plans and work closely with leadership to align campaign plans and resources

βœ… Partner with brand strategy, internal creative teams, and agencies to create engaging marketing communications

βœ… Collaborate with analytics and marketing operations teams to track and measure performance

βœ… Continuously monitor results, new research, and competitive intelligence to refine and improve performance

βœ… Support other broadband marketing initiatives as requested

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision-making to achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, business, or related field of study; Master's/Advanced Degree preferred

Experience: 4 years of Marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands

Required Skills:

  • Data-driven marketing techniques and traditional database marketing
  • Consumer insights application to improve campaign targeting, delivery, and performance
  • Campaign leadership skills in a multi-channel/omni-channel environment
  • Exceptional project management skills
  • Excellent collaboration and communication abilities

Preferred Skills:

  • Experience with residential broadband marketing
  • Knowledge of the telecommunications industry

ASSUMPTION: Candidates with a strong background in direct marketing, data analysis, and consumer insights will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $88,200 - $159,200 (Based on location and experience)

Benefits:

  • Medical, dental, and vision insurance
  • Flexible spending account
  • 401(k) with company match
  • Employee stock grants and purchase plan
  • Paid time off and holidays
  • Paid parental and family leave
  • Family building benefits and enhanced family support
  • Childcare subsidy and tuition assistance
  • Short- and long-term disability
  • Voluntary life, AD&D, accident, and long-term care insurance
  • Mobile service and home internet discounts
  • Pet insurance and commuter programs

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on the job title, location, and experience level. Actual compensation may vary.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1990 (as a subsidiary of Deutsche Telekom)

Company Description:

  • T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network
  • T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience
  • The company is headquartered in Bellevue, Washington, with significant operations in Denver, Colorado

Company Specialties:

  • IoT
  • Retail
  • 5G for All
  • Future of 5G
  • Business Sales
  • Customer Care
  • Business Wireless
  • Consumer Wireless
  • Technology
  • Internships & Returnships
  • DE&I and Benefits & Perks

Company Website: https://www.t-mobile.com

ASSUMPTION: T-Mobile is a large, established telecommunications company with a strong focus on innovation and customer experience.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Senior Marketing Manager for T-Fiber Home Internet

Work Arrangement: Hybrid, with an average of 3 days per week in the office

Growth Opportunities:

  • Potential to move into senior marketing roles or take on additional responsibilities as the T-Fiber Home Internet business grows
  • Opportunities to work on high-impact projects and gain exposure to senior leadership
  • Access to professional development resources and training

ASSUMPTION: This role offers significant growth potential as T-Mobile continues to expand its residential broadband offerings.

🌍 Location & Work Environment

Office Type: Hybrid (Denver McGregor Square H&E Office)

Office Location(s): Denver, Colorado; Bellevue, Washington

Geographic Context:

  • Denver, Colorado: A major metropolitan area with a diverse population and a thriving tech industry
  • Bellevue, Washington: A suburb of Seattle with a strong tech industry and a high cost of living

Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling

ASSUMPTION: This role requires a strong ability to work independently and manage multiple projects simultaneously, with a focus on results and performance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth behavioral and skills-based interview with the marketing team
  • Final interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and planning
  • Data-driven decision-making
  • Cross-functional collaboration and communication
  • Campaign management and execution

Application Tips:

  • Highlight relevant experience in direct marketing, data analysis, and consumer insights
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Direct Marketing, Integrated Marketing, Data-Driven, Consumer Insights, Campaign Management, Marketing Strategy, Multi-Channel Marketing

ASSUMPTION: T-Mobile's application process is competitive, and candidates should be prepared to demonstrate their skills and experience through behavioral and situational interview questions.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in marketing automation platforms, CRM software, and data analysis tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Un-carrier Spirit: Challenge the status quo and think differently
  • Customer Obsessed: Put customers first in everything we do
  • Own It: Take personal responsibility for our actions and outcomes

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • How have you demonstrated the Un-carrier Spirit in your previous roles?
  • Can you provide an example of a time when you put customers first and drove meaningful results?
  • How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?

ASSUMPTION: T-Mobile values candidates who are passionate about challenging the status quo, customer-focused, and results-driven, with a strong ability to work collaboratively and adapt to change.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, with tight deadlines and high expectations
  • Working with cross-functional teams, including commercial, operations, and analytics, to align on marketing strategies and execute campaigns
  • Keeping up with industry trends and competitive landscape in the residential broadband market
  • Adapting to a fast-paced, dynamic work environment with a high degree of change and uncertainty

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position focuses more on direct marketing and data-driven insights to drive residential broadband growth
  • Industry-specific context: Telecommunications, with a focus on residential broadband marketing
  • Career path comparison: This role offers growth potential into senior marketing roles or additional responsibilities as the T-Fiber Home Internet business grows

ASSUMPTION: This role is unique in its focus on direct marketing and data-driven insights to drive residential broadband growth within the telecommunications industry.

πŸ“ Sample Projects

  • Developing and executing a direct mail campaign to acquire new residential broadband customers in a specific geographic region
  • Analyzing customer data to identify segments with high potential for churn and developing targeted retention campaigns
  • Collaborating with the creative team to develop engaging marketing communications that drive customer acquisition and retention

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-focused nature of this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for T-Fiber Home Internet?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the marketing team collaborate with other departments, such as commercial, operations, and analytics, to ensure campaign success?
  • What opportunities are there for professional development and growth within the T-Fiber Home Internet marketing team?
  • How does T-Mobile support work-life balance for employees in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the position and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in direct marketing, data analysis, and consumer insights
  • Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your skills and experience
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.