📌 Core Information
🔹 Job Title: Integrated Marketing Operations Manager
🔹 Company: EX.CO
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Acting as the operational backbone of the marketing team, driving efficiency and smooth execution
- Managing HubSpot workflows, email campaigns, and CRM data integrity
- Overseeing image needs, website updates, and creative asset development using tools like Canva
- Supporting end-to-end event execution and award submissions
- Identifying and implementing process improvements to streamline workflows
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The ideal candidate will be proactive, solutions-oriented, and able to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Act as the operational backbone of the marketing team, removing roadblocks, and enabling functions to ensure smooth execution
✅ Set up and manage email workflows, employee advocacy campaigns, and newsletters with proper UTM tracking
✅ Execute updates across HubSpot and ensure CRM data integrity for accurate segmentation and personalization
✅ Oversee all image needs and formatting across campaigns, blog posts, awards, and other marketing content
✅ Manage website updates in WordPress, including case studies, press pages, award wins, partner logos, and more
✅ Build and publish blog posts and landing pages for content and events in HubSpot, including internal linking and glossary integration
✅ Support end-to-end event execution, from venue sourcing and planning decks to swag logistics, reservations, and post-event ROI analysis
✅ Own the full award submission process: entry forms, payments, receipt tracking, trophy coordination, and logo licensing
✅ Track invoices, upload receipts, and help manage the marketing budget tracker (freelancers, events, vendors)
✅ Manage calendar invites and timelines for newsletters, campaign deadlines, reports, and events
✅ Build slides and compile updates for monthly reporting and executive visibility
✅ Identify and implement process improvements to streamline recurring workflows
ASSUMPTION: This role requires strong attention to detail, excellent organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in marketing operations, campaign execution, or digital marketing support
Required Skills:
- Strong attention to detail and a team-first attitude
- Proficiency in HubSpot (landing pages, email workflows, blogs, forms, and basic HTML/CSS)
- Hands-on experience with Canva or similar tools for fast-turn creative asset development
- Excellent organizational and multitasking skills, with a proactive, solutions-oriented mindset
- Clear communicator and dependable problem-solver who thrives in a fast-paced, collaborative environment
Preferred Skills:
- Experience with CRM segmentation, budget tracking, vendor coordination, or managing award submissions
ASSUMPTION: Candidates with experience in marketing operations or digital marketing support are strongly encouraged to apply. Familiarity with the tech industry is a plus.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous PTO and company holidays
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Benefits may vary based on the company's policies and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: EX.CO operates in the technology, information, and internet industry, focusing on online video platforms and publisher video technology.
Company Size: EX.CO is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: EX.CO was founded in 2012 with a mission to empower media owners with smarter video technology that drives real revenue.
Company Description:
- EX.CO offers AI-powered solutions across the video ecosystem, including an all-in-one online video platform for content management, monetization, and contextual video recommendations
- The company also provides a cutting-edge ad server built for CTV and DOOH, fueled by advanced machine learning
- EX.CO is trusted by leading media groups, helping them engage audiences and grow revenue at scale
Company Specialties:
- Online video platform (OVP)
- Publisher video technology
- Video monetization
- Contextual video recommendations
- Ad server for CTV and DOOH
Company Website: http://ex.co
ASSUMPTION: EX.CO's focus on technology and innovation creates an environment that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing operations or a related field.
Reporting Structure: The Integrated Marketing Operations Manager will report directly to the Marketing Director and work closely with various marketing teams, including content, design, and events.
Work Arrangement: This role offers flexible work hours and remote work options, allowing for a healthy work-life balance.
Growth Opportunities:
- As EX.CO continues to grow, there may be opportunities for the right candidate to take on more responsibilities or move into a management role
- The company encourages professional development and offers training opportunities to help employees grow in their careers
ASSUMPTION: This role provides an excellent opportunity for a motivated individual to make a significant impact on EX.CO's marketing operations and grow their career in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: EX.CO has offices in New York, Tel Aviv, and London, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 121 East 24th Street, 5th Floor, New York, New York 10010, US; Tel Aviv, IL; 3 Waterhouse Square, 138-142 Holborn, London, Greater London EC1N 2SW, GB
Geographic Context:
- The United States offers a diverse and vibrant business environment, with a strong focus on technology and innovation
- EX.CO's remote-friendly work arrangement allows employees to live and work in various locations across the country
- The company's global presence provides opportunities for collaboration and exposure to different markets and cultures
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: EX.CO's remote-friendly work environment fosters a flexible and inclusive work culture, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
- Skills assessment or case study presentation to evaluate problem-solving and analytical skills
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Problem-solving and analytical skills
- Attention to detail and organizational skills
- Communication and collaboration skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing operations, campaign execution, and digital marketing support
- Demonstrate your proficiency in HubSpot, Canva, and other relevant tools during the interview process
- Showcase your ability to work collaboratively and adapt to a dynamic, fast-paced environment
ATS Keywords: Marketing Operations, Campaign Execution, Digital Marketing Support, HubSpot, WordPress, Canva, Organizational Skills, Multitasking, Problem-Solving, Communication, Process Improvement, Budget Tracking, Vendor Coordination, Event Execution, Creative Brief Writing, Data Integrity
ASSUMPTION: EX.CO's interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company. Applicants should be prepared to discuss their experience and accomplishments in detail.
🛠️ Tools & Technologies
- HubSpot (landing pages, email workflows, blogs, forms, and basic HTML/CSS)
- WordPress (content updates, formatting, image sizing)
- Canva (creative asset development)
- CRM (for segmentation and personalization)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using the listed tools and technologies, as well as willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Integrity and transparency
- Accountability and results-driven mindset
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you able to adapt to change quickly?
- Are you a strong communicator and collaborator, able to work effectively with various teams and stakeholders?
- Do you have a customer-centric mindset, and are you committed to delivering high-quality results?
ASSUMPTION: EX.CO values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
- Adapting to a fast-paced, dynamic environment may require flexibility and resilience
- Managing a diverse range of marketing tasks and responsibilities may necessitate strong multitasking skills
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Marketing Coordinator, but with a greater emphasis on process improvement and streamlining workflows
- Unlike other marketing roles, this position requires a strong focus on operational tasks and may involve less direct customer interaction
- Career progression may include moving into a management role or specializing in a specific area of marketing operations
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Streamlining the event planning process to reduce time and resources required
- Implementing a new CRM system to improve data integrity and segmentation
- Developing a comprehensive marketing budget tracker to monitor spending and optimize resource allocation
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Integrated Marketing Operations Manager may undertake to improve marketing efficiency and effectiveness.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does EX.CO support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EX.CO foster a collaborative and inclusive work environment, particularly for remote employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application and potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching EX.CO's company culture, values, and industry focus
- Be ready to discuss your experience with marketing operations, campaign execution, and digital marketing support
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
