📌 Core Information
🔹 Job Title: Intermediate Marketing Technology Analyst
🔹 Company: Transamerica
🔹 Location: Denver, Colorado
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing and deploying marketing technology resources to optimize automated marketing campaigns and analytics
- Collaborating with internal business groups to improve user experience and reporting
- Creating documentation for business and system requirements
- Analyzing and making recommendations to optimize the use of technology resources
- Identifying trends and performance gaps
ASSUMPTION: This role requires a strong understanding of marketing technology platforms and software, as well as excellent analytical and communication skills.
📋 Key Responsibilities
✅ Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting, and analytics
✅ Collaborate with internal business groups and marketing partners to improve the user experience, reporting, and distribution
✅ Create documentation for business and system requirements for assigned focus area
✅ Analyze and make recommendations to optimize the use of technology resources
✅ Identify trends/issues and performance gaps
✅ Assist with team projects
✅ Develop thorough knowledge of platforms, tools, and processes
ASSUMPION: This role requires a proactive approach to problem-solving and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in information technology, marketing, or a relevant field
Experience: Two years of experience with marketing technology platforms and software (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM, and Marketing Cloud)
Required Skills:
- Analytical and problem-solving skills
- Excellent written and oral communication skills
- Ability to handle multiple priorities and meet deadlines
Preferred Skills:
- Financial services experience (e.g., Retirement, Employee Benefits, Life Insurance, Investments)
- Knowledge of project management methodologies
ASSUMPTION: This role requires a strong background in marketing technology and a solid understanding of the financial services industry.
💰 Compensation & Benefits
Salary Range: $64,000 - $75,000 annually
Benefits:
- Competitive Pay
- Bonus for Eligible Employees
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Paid Time Off
- Paid Holidays
- Parental Leave
- Adoption Assistance
- Employee Assistance Program
- College Coach Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is a good faith estimate and may vary based on qualifications, experience, geography, work location designation, and operational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1904
Company Description:
- Transamerica is a U.S.-based holding company for several life insurance companies and investment companies
- The company offers a wide range of insurance, retirement, and investment products and services
- Transamerica is a subsidiary of Aegon, an international financial services group serving approximately 23.9 million customers worldwide
Company Specialties:
- Insurance
- Investments
- Retirement
Company Website: http://www.transamerica.com
ASSUMPTION: Transamerica is a well-established company with a strong presence in the financial services industry.
📊 Role Analysis
Career Level: Intermediate
Reporting Structure: This role reports directly to the Manager, Marketing Technology
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential to advance to a senior role within the marketing technology team
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- possibility to transition to a full-time remote position based on performance and company policies
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing technology field.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): Denver, Colorado
Geographic Context:
- Denver is the most populous city in Colorado and is known for its outdoor recreation opportunities
- The city has a semi-arid climate with four distinct seasons
- Denver is home to a diverse range of industries, including aerospace, energy, and technology
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Technical skills in marketing technology platforms and software
- Analytical and problem-solving skills
- Communication skills
- Cultural fit with the team and company values
Application Tips:
- Highlight relevant marketing technology experience and skills in your resume
- Prepare for behavioral interview questions that focus on problem-solving and analytical skills
- Research Transamerica's company culture and values to demonstrate your fit for the role
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing Technology, Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM, Marketing Cloud, Analytical Skills, Problem-Solving Skills, Communication Skills
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical thinking, and cultural fit with the team and company.
🛠️ Tools & Technologies
- Salesforce
- Google Analytics
- Adobe
- Google Cloud Platform
- CRM
- Marketing Cloud
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Inclusion
- Stewardship
Work Style:
- Collaborative
- Innovative
- Data-driven
- Customer-focused
- Adaptable
Self-Assessment Questions:
- How do you approach problem-solving in a team environment?
- Can you provide an example of a time when you had to learn a new technology or tool quickly?
- How do you prioritize multiple projects and deadlines?
ASSUMPTION: Transamerica values candidates who are strong problem-solvers, adaptable, and customer-focused.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders to coordinate projects and initiatives
- Keeping up with the latest marketing technology trends and best practices
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in the company's technology stack or processes
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Technology Specialist or Marketing Technology Analyst in other companies
- However, Transamerica's size and industry may offer unique opportunities for growth and exposure to various aspects of the business
- Career paths may vary depending on the company's structure and industry-specific factors
ASSUMPTION: While this role is similar to other marketing technology roles, the specific responsibilities and growth opportunities may vary depending on the company and industry.
📝 Sample Projects
- Optimizing automated marketing campaigns for a new product launch
- Implementing a new marketing technology platform to improve analytics and reporting
- Developing a user-friendly dashboard for internal stakeholders
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the candidate may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams and departments within the company?
- What opportunities are there for professional development and growth within this role?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing technology experience and skills
- Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit
- Prepare for behavioral interview questions that focus on problem-solving and analytical skills
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
