Key aspects of this role include:
- Managing cross-functional marketing campaigns to drive growth strategies for assigned products and channels.
- Collaborating with various teams to ensure superior customer service and operational excellence.
- Developing and executing digital campaigns, marketing programs, and complex projects.
- Analyzing campaign performance and optimizing for better results.
- Managing content library strategy and digital website projects.
**ASSUMPTION:** This role requires a high level of organization, multitasking, and strong communication skills to manage multiple projects and stakeholders effectively.
**📋 Key Responsibilities**
- **Campaign Management:**
- Project manage campaigns to drive growth strategies for assigned products and channels across all marketing mediums.
- Develop campaign project briefs and ensure adherence to established processes and workflows.
- Identify and recommend new processes and workflows as needed.
- Identify risks and collaborate with the project team to proactively adjust to meet stakeholder needs.
- Manage and develop content library strategy; maintain consistent naming conventions, tagging, and inventory tracking across systems.
- Perform campaign analytics and project volume reporting and review; help create plans based on learnings to maximize program and content effectiveness and efficiency.
- Manage digital website projects and coordinate update process and frequency.
- Report on productivity, priorities, issues, and opportunities for improvement.
- Serve as an internal escalation point for campaign-related issues.
**ASSUMPTION:** This role requires a strong understanding of marketing campaign lifecycle, project management, and data analysis to drive campaign success and optimize performance.
- **Cross-Functional Collaboration:**
- Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
- Work closely with various teams, including product, sales, and customer service, to align marketing efforts with business objectives.
**🎯 Required Qualifications**
- **Education:**
- Bachelor’s degree in marketing, business, communications, or a related field.
- **Experience:**
- Five years of experience in marketing communications, digital marketing, or project management.
- **Required Skills:**
- Proven experience developing and executing digital campaigns, marketing programs, and complex projects.
- Thorough understanding of traditional and digital platforms.
- Technical acumen to design campaigns that optimize the use of marketing platforms.
- Excellent communication and relationship building skills.
- Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
- **Preferred Skills:**
- Proven track record of identifying and executing process efficiency initiatives.
- Experience with change management.
- Familiarity with content management, workflow, and other marketing tools such as Workfront, SharePoint, Seismic, Red Oak, CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud.
- Financial services industry experience.
**ASSUMPTION:** Candidates with experience in the financial services industry and familiarity with relevant marketing tools will have a strong advantage in this role.
**💰 Compensation & Benefits**
- **Salary Range:** $75,000 - $85,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
- **Benefits:**
- Competitive Pay
- Bonus for Eligible Employees
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Paid Time Off (starting at 160 hours annually for employees in their first year of service)
- Ten paid holidays per year
- Be Well Company holistic wellness program, including Wellness Coaching and Reward Dollars
- Parental Leave (fifteen days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child)
- Adoption Assistance
- Employee Assistance Program
- College Coach Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
**ASSUMPTION:** Transamerica offers a comprehensive benefits package designed to support both the personal and financial well-being of its employees. The benefits package is subject to change and may vary depending on the employee's location and employment status.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Financial Services
- **Company Size:** 5,001-10,000 employees
- **Founded:** 1904
- **Company Description:**
- Transamerica is a leading provider of life insurance, annuities, employee benefits, retirement plans, and investment solutions. The company serves more than 23.9 million customers worldwide through its various business units, including World Financial Group, Protection Solutions and Savings & Investments, and Financial Assets.
- Transamerica is part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.
- **Career Level:** Mid-level to Senior-level marketing professional with a focus on campaign management and cross-functional collaboration.
- **Reporting Structure:** This role reports directly to the Marketing Director or a similar role within the organization.
- **Work Arrangement:** On-site, full-time position based in Denver, Colorado.
- **Growth Opportunities:**
- Potential career growth within the marketing department or related fields.
- Opportunities to take on more responsibilities and advance to a management or leadership role.
**ASSUMPTION:** This role offers strong growth potential for candidates looking to advance their careers in marketing, particularly in the financial services industry.
**🌍 Location & Work Environment**
- **Office Type:** Corporate office environment with a mix of collaborative and independent workspaces.
- **Office Location(s):** Transamerica's headquarters are in Baltimore, Maryland, with additional offices in Cedar Rapids, Iowa, and Chicago, Illinois. The position is based in Denver, Colorado.
- **Geographic Context:**
- Denver, Colorado, is a major metropolitan area with a population of over 700,000 people.
- The city offers a mix of urban and outdoor recreational opportunities, with easy access to the Rocky Mountains.
- Denver has a semi-arid climate with four distinct seasons, including mild winters and warm summers.
**Work Schedule:**
- Standard full-time work schedule, typically Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.
- Occasional overtime may be required to meet project deadlines.
**ASSUMPTION:** Candidates should be comfortable working in an office environment and be willing to adapt to the company's work schedule and culture.
**💼 Interview & Application Insights**
**Typical Process:**
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager and/or team members.
4. Final interview with the marketing director or a senior leader within the organization.
5. Background check and reference check.
6. Job offer and onboarding.
**Key Assessment Areas:**
1. Marketing campaign management experience and skills.
2. Ability to collaborate effectively with cross-functional teams.
3. Strong communication and organizational skills.
4. Adaptability and problem-solving skills.
5. Cultural fit and alignment with Transamerica's values and mission.
**Application Tips:**
1. Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills.
2. Prepare for behavioral interview questions that focus on your experience managing campaigns, collaborating with teams, and problem-solving.
3. Research Transamerica's company culture and values to ensure a strong cultural fit.
4. Be prepared to discuss your long-term career goals and how this role fits into your career trajectory.
**ASSUMPTION:** Transamerica's ATS may prioritize candidates with relevant marketing campaign management experience, strong communication skills, and a proven track record of driving campaign success.
**🛠️ Tools & Technologies**
- Workfront
- SharePoint
- Seismic
- Red Oak
- CMD
- CRM
- DAM
- Workflow
- Salesforce Marketing Cloud
- Google Analytics
- Microsoft Office Suite
- Adobe Creative Suite (optional)
**ASSUMPTION:** Familiarity with the listed tools and technologies is preferred but not required. Transamerica may provide training and resources to help employees develop the necessary skills.
**👔 Cultural Fit Considerations**
**Company Values:**
- Integrity: Uphold the highest ethical standards and act with honesty and transparency.
- Respect: Value and appreciate the diversity of our employees, customers, and partners.
- Responsibility: Take ownership of our actions and their impact on our customers, communities, and the environment.
- Excellence: Strive for continuous improvement and deliver outstanding results.
- Collaboration: Work together to achieve our shared goals and create a positive work environment.
**Work Style:**
- Transamerica fosters a collaborative and inclusive work environment that values open communication, active listening, and teamwork.
- The company encourages employees to take initiative, be proactive, and continuously seek opportunities for professional growth and development.
- Transamerica's work style emphasizes a strong customer focus, with a commitment to delivering exceptional customer service and experiences.
**Self-Assessment Questions:**
1. How do you align with Transamerica's core values, particularly integrity and respect?
2. Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
3. How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?
4. How do you ensure that your work consistently meets high-quality standards and exceeds customer expectations?
**ASSUMPTION:** Candidates who demonstrate a strong alignment with Transamerica's values, a proactive and adaptable work style, and a customer-focused mindset will be well-suited to this role.
**⚠️ Potential Challenges**
1. **Workload Management:** The role may require managing multiple projects simultaneously, with tight deadlines and competing priorities. Candidates should be comfortable working in a fast-paced environment and have strong time management and organizational skills.
2. **Stakeholder Management:** This role involves collaborating with various teams and stakeholders, each with their own priorities and expectations. Candidates should be skilled in navigating complex stakeholder relationships and balancing competing interests.
3. **Industry-Specific Knowledge:** While not required, having a basic understanding of the financial services industry and the products offered by Transamerica can be beneficial for success in this role. Candidates should be willing to learn and adapt to the industry's unique aspects.
4. **Location-Specific Considerations:** Living and working in Denver, Colorado, may present unique challenges, such as adjusting to the altitude, dealing with seasonal weather changes, and navigating the local job market.
**ASSUMPTION:** Candidates should be aware of these potential challenges and be prepared to address them proactively to ensure a successful transition into the role.
**📈 Similar Roles Comparison**
1. **Role Differentiation:** Unlike related marketing roles, this position focuses specifically on retirement channel marketing, requiring a deep understanding of the retirement landscape and the unique needs of retirement-aged customers.
2. **Industry Context:** The financial services industry is highly regulated and competitive. Candidates should be comfortable navigating a complex regulatory environment and be familiar with industry best practices and trends.
3. **Career Path Comparison:** This role offers a clear path for career growth within the marketing department or related fields. Candidates should be prepared to take on additional responsibilities and advance to a management or leadership role as they gain experience and demonstrate their value to the organization.
**ASSUMPTION:** Candidates should research similar roles within the financial services industry to better understand the unique aspects of this position and how it fits into their long-term career goals.
**📝 Sample Projects**
1. **Retirement Education Campaign:** Develop and execute a multi-channel marketing campaign to educate retirement-aged customers about the importance of regular retirement plan reviews and the benefits of working with a financial professional.
2. **Product Launch Campaign:** Collaborate with cross-functional teams to launch a new retirement product, including developing campaign materials, coordinating event logistics, and measuring campaign performance.
3. **Website Redesign Project:** Lead the redesign and update of the company's retirement-focused website, ensuring it is user-friendly, mobile-responsive, and optimized for search engines.
**ASSUMPTION:** These sample projects illustrate the diverse range of responsibilities and initiatives that candidates may encounter in this role. Transamerica may provide additional training and resources to help employees develop the necessary skills to succeed in these projects.
**❓ Key Questions to Ask During Interview**
1. **Role Responsibilities:** Can you provide more details about the day-to-day responsibilities of this role and how they may evolve over time?
2. **Team Structure:** How is the marketing department structured, and who will I be working with on a daily basis?
3. **Company Culture:** How would you describe Transamerica's company culture, and how does this role fit into the organization's long-term goals and vision?
4. **Growth Opportunities:** What opportunities are there for professional growth and development within this role and the marketing department as a whole?
5. **Work-Life Balance:** How does Transamerica support work-life balance for its employees, particularly in this role?
**ASSUMPTION:** Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, work environment, and growth opportunities.
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through [this link](https://transamerica.wd5.myworkdayjobs.com/US/job/Denver-Colorado/Senior-Retirement-Channel-Marketing-Specialist_R20058232-1).
2. Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills.
3. Prepare for behavioral interview questions that focus on your experience managing campaigns, collaborating with teams, and problem-solving.
4. Research Transamerica's company culture and values to ensure a strong cultural fit.
5. Be prepared to discuss your long-term career goals and how this role fits into your career trajectory.
6. Follow up with the hiring manager or recruiter one week after your initial application to express your continued interest in the position.
7. If selected for an interview, arrive early and dress appropriately to make a positive first impression.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
