Intern, Brand Development, Salon, Global

📌 Core Information

🔹 Job Title: Intern, Brand Development, Salon, Global

🔹 Company: Kao Corporation

🔹 Location: Darmstadt, Hesse, Germany

🔹 Job Type: Intern

🔹 Category: Brand Development, Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the team in developing new products and in daily operational tasks
• Assisting in creating marketing materials and conducting market analyses
• Working in an international environment with global brands
• Gaining practical experience in brand development and marketing

ASSUMPTION: This role is designed for students in their third semester or later, seeking practical experience in marketing and brand development.

📋 Key Responsibilities

✅ Support the team in developing new products and in daily operational tasks

✅ Assist in creating marketing materials, such as product texts and shoot preparations

✅ Conduct market and competitor analyses

✅ Oversee and manage projects independently

ASSUMPTION: Responsibilities may vary based on the specific needs of the team and the projects at hand.

🎯 Required Qualifications

Education: At least in the 3rd semester of a business-related study, ideally with a focus on Marketing or International Management

Experience: Previous practical and international experience in marketing is preferred

Required Skills:

• Strong analytical skills
• Creativity and ability to work independently
• Excellent communication skills in German and English
• Proficiency in Microsoft Office and data analysis tools

Preferred Skills:

• Experience with market research tools
• Knowledge of the beauty care industry

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the location and nature of the business.

💰 Compensation & Benefits

Salary Range: As an internship, this role is likely compensated with a stipend or internship salary, which is not explicitly stated. The average internship salary in Germany for marketing students is around €1,000-1,500 per month (source: StepStone).

Benefits:

• Flexible working environment
• Subsidized retirement plan
• Continuous development opportunities
• Access to e-learning resources

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Germany. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Kao Corporation operates in the manufacturing industry, focusing on beauty care, human health care, and fabric and home care products.

Company Size: With over 10,000 employees worldwide, Kao offers a large and diverse work environment.

Founded: Kao was founded in Japan in 1887 and has since expanded globally.

Company Description:

• Kao is committed to Yoki-Monozukuri, a philosophy focused on creating innovative products that meet consumer needs
• The company offers a range of brands, including Goldwell, KMS, VARIS, and Oribe in the beauty care sector
• Kao values integrity, innovation, and continuous improvement

Company Specialties:

• Beauty care products
• Human health care products
• Fabric and home care products
• Chemical products for industry

Company Website: https://www.kao.com/emea/en/

ASSUMPTION: Kao's commitment to ethical business practices and innovation makes it an attractive employer for students seeking practical experience in marketing and brand development.

📊 Role Analysis

Career Level: This role is designed for students seeking an entry-level position in marketing and brand development.

Reporting Structure: As an intern, you will report directly to the brand manager or marketing team.

Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks or projects.

Growth Opportunities:

• Gain practical experience in brand development and marketing
• Develop analytical and project management skills
• Potential full-time employment opportunities after graduation

ASSUMPTION: While not explicitly stated, this role offers the opportunity to gain valuable experience and build a professional network within the industry.

🌍 Location & Work Environment

Office Type: Kao's office in Darmstadt is a modern and collaborative workspace.

Office Location(s): Darmstadt, Germany

Geographic Context:

• Darmstadt is located in the state of Hesse, in the southern part of Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Darmstadt is well-connected by public transportation and has a high quality of life

Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours for specific tasks or projects

ASSUMPTION: Darmstadt offers a pleasant work environment with a good balance between work and leisure activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager or marketing team

Key Assessment Areas:

• Analytical skills
• Creativity and problem-solving abilities
• Communication skills in German and English
• Cultural fit with Kao's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the beauty care industry and Kao's products
• Prepare examples of your previous work, such as market analyses or marketing campaigns

ATS Keywords: Brand development, marketing, market analysis, product development, team collaboration, creativity, project management

ASSUMPTION: As an international company, Kao may use Applicant Tracking Systems (ATS) to screen resumes for relevant keywords and skills.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Data analysis tools (e.g., SPSS, R, Python)
• Market research tools (e.g., Mintel, Euromonitor)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the intern.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Continuous improvement

Work Style:

• Collaborative and team-oriented
• Focus on results and performance
• Adaptability and flexibility

Self-Assessment Questions:

• Do you share Kao's commitment to ethical business practices and innovation?
• Are you comfortable working in a collaborative and results-driven environment?
• Do you have the ability to adapt and learn quickly in a dynamic work environment?

ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Kao, as the company values a strong and cohesive work environment.

⚠️ Potential Challenges

• Balancing academic responsibilities with the demands of an internship
• Adapting to the fast-paced and dynamic work environment of a global company
• Overcoming language barriers, as the team may include international members
• Managing expectations and delivering high-quality work within a limited time frame

ASSUMPTION: These challenges can be overcome through strong time management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to other marketing and brand development internships, but offers the unique opportunity to work with global beauty care brands
• Compared to other internships, this role may offer more responsibility and independence in managing projects
• Career paths after this internship may include full-time positions in marketing, brand management, or related fields

ASSUMPTION: While this role shares similarities with other marketing and brand development internships, its focus on global beauty care brands sets it apart.

📝 Sample Projects

• Conducting a market analysis for a new product launch
• Assisting in the creation of marketing materials for an upcoming campaign
• Managing a social media project to increase brand awareness

ASSUMPTION: These sample projects are based on the responsibilities and skills required for this role, but may vary depending on the specific needs of the team and the projects at hand.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship role?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the team collaborate and communicate on a daily basis?
• What are the expectations for the intern's performance and deliverables?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work, such as market analyses or marketing campaigns
• Follow up with the hiring manager or HR department two weeks after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.