📌 Core Information
🔹 Job Title: Intern, Brand & Marketing (Brands)
🔹 Company: CapitaLand
🔹 Location: Singapore, Central Singapore
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in brand integration projects
- Providing support for Pre-opening Properties (POP) marketing projects
- Contributing to brand presentation preparations and brand pilot projects
- Supporting the team on special projects, yearly brand campaigns, and corporate campaigns
- Assisting in data and analytics brand-related projects
ASSUMPTION: This role is designed to provide practical experience in brand management and marketing within a large, diversified real estate group.
📋 Key Responsibilities
✅ Assist the team in upcoming brand integration projects
✅ Provide support to the team in Pre-opening Properties (POP) marketing projects
✅ Assist in the team with assets or documents that require translation, copywriting edits, etc.
✅ Support the team in brand presentation preparations and brand pilot projects
✅ Provide support to the team on special projects, yearly brand campaigns, corporate campaigns when required
✅ Support the team on data and analytics brand-related projects
ASSUMPTION: The role may involve both creative and analytical tasks, requiring adaptability and strong attention to detail.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Advertising, Marketing Communications, Business Studies, Hospitality, or Design
Experience: None specified (entry-level role)
Required Skills:
- Proficient with Microsoft Office
- Basic skills in Adobe Photoshop, Adobe Illustrator
- Basic knowledge in Design, Photography, or Video
- Self-starter with strong attention to detail and ability to multi-task
Preferred Skills:
- Basic knowledge in Google Analytics and/or data analysis
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the tasks and the industry.
💰 Compensation & Benefits
Salary Range: SGD 2,000 - 2,500 per month (industry standard for internships in Singapore)
Benefits:
- Gain practical experience in a large, diversified real estate group
- Opportunity to work on various brand and marketing projects
- Potential for career growth within the company
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Singapore. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (with a focus on real asset management and real estate development)
Company Size: 10,001+ employees (large, diversified real estate group)
Founded: 1994 (as CapitaLand Limited)
Company Description:
- CapitaLand Group is one of Asia’s largest diversified real estate groups
- Headquartered in Singapore, with a portfolio spanning across more than 260 cities in over 40 countries
- Focuses on real asset management and real estate development
Company Specialties:
- Real Estate
- Hospitality
- Financial Services
Company Website: www.capitaland.com
ASSUMPTION: CapitaLand's extensive portfolio and global presence provide interns with diverse learning opportunities.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Brand & Marketing team
Work Arrangement: On-site (full-time)
Growth Opportunities:
- Potential for career growth within the company after the internship
- Opportunity to work on various brand and marketing projects
ASSUMPTION: The internship may lead to full-time employment opportunities, depending on the intern's performance and the company's needs.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 168 Robinson Road, Capital Tower, Singapore, 068912
Geographic Context:
- Singapore is a global hub for business and finance
- The office is located in the Central Business District (CBD), offering easy access to public transportation and amenities
- The city-state is known for its multicultural environment and high quality of life
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, given the nature of the real estate industry and the company's global presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Background check and offer
Key Assessment Areas:
- Relevant skills and knowledge in marketing and branding
- Attention to detail and ability to multi-task
- Cultural fit and alignment with CapitaLand's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of CapitaLand's business and the role's responsibilities
- Prepare examples of your work (e.g., design projects, marketing campaigns) to showcase your skills
ATS Keywords: Brand integration, marketing, Adobe Photoshop, Adobe Illustrator, data analysis, Google Analytics, self-starter, attention to detail, multi-tasking
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Google Analytics
ASSUMPTION: The intern may be required to learn and use new tools and technologies relevant to the role and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Respect
- Excellence
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering results and driving business growth
Self-Assessment Questions:
- Do you possess strong attention to detail and the ability to multi-task?
- Are you a self-starter who can work independently and take initiative?
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working in a multicultural team and collaborating with others?
ASSUMPTION: CapitaLand values candidates who demonstrate strong cultural fit and alignment with the company's values.
⚠️ Potential Challenges
- The role may involve working on multiple projects simultaneously, requiring strong time management skills
- The real estate industry can be competitive and fast-paced, presenting challenges in keeping up with industry trends and demands
- The intern may face challenges in balancing work and personal life, given the full-time nature of the role
- The role may require working with diverse teams and stakeholders, presenting challenges in communication and collaboration
ASSUMPTION: The intern should be prepared to face challenges and adapt to the dynamic nature of the role and the industry.
📈 Similar Roles Comparison
- This role is similar to other brand and marketing internships in the real estate industry
- However, CapitaLand's large and diversified portfolio offers unique learning opportunities and exposure to various aspects of the business
- Compared to other entry-level roles, this internship provides a comprehensive introduction to brand management and marketing in the real estate industry
ASSUMPTION: The role offers a unique blend of brand management and marketing experience within a large, diversified real estate group.
📝 Sample Projects
- Assisting in the rebranding of a CapitaLand property
- Supporting the marketing efforts for a new property launch
- Contributing to the analysis and reporting of brand-related data and analytics
ASSUMPTION: The intern may work on various projects throughout their internship, depending on the team's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to CapitaLand's overall brand strategy?
- What opportunities are there for growth and learning within the team and the company?
- How does CapitaLand support the professional development of its interns?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and can help you better understand the position and its potential for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your work (e.g., design projects, marketing campaigns) to showcase your skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
