Intern, Brand & Marketing (Data Analytics)

📌 Core Information

🔹 Job Title: Intern, Brand & Marketing (Data Analytics)

🔹 Company: CapitaLand

🔹 Location: Singapore, Central Singapore

🔹 Job Type: Full-time, Internship

🔹 Category: Real Estate, Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing large datasets to identify trends and insights for business decisions
• Developing data visualizations to communicate insights effectively
• Supporting A/B testing and experimentation efforts to improve product features
• Working closely with cross-functional teams to understand user needs and preferences

ASSUMPTION: This role is ideal for students pursuing degrees in Data Science, Computer Science, or Statistics who are passionate about the hospitality industry and eager to gain practical experience in data analysis and marketing.

📋 Key Responsibilities

✅ Collect and organize data related to user behavior, market trends, and product performance

✅ Analyze and interpret large datasets to identify trends, patterns, and insights

✅ Utilize data to identify opportunities for program optimization, personalization, and targeted campaigns

✅ Develop data visualizations to effectively communicate insights to cross-functional teams

✅ Support A/B testing and experimentation efforts to improve product features

✅ Work closely with customer support and user research teams to understand user pain points and preferences

✅ Support the development of a deep understanding of customer needs and behaviors to deliver exceptional customer experiences

ASSUMPTION: The role may involve working with sensitive customer data, so strong ethical values and a professional demeanor are essential.

🎯 Required Qualifications

Education: Currently pursuing a degree in Data Science, Computer Science, or Statistics

Experience: None specified, but familiarity with data analysis tools and languages is required

Required Skills:

• Familiarity with data analysis tools and languages such as SQL and Python
• Experience with data visualization skills using tools like Tableau, Power BI, or similar
• Analytical abilities and a keen eye for detail
• Excellent communication skills, both written and verbal
• Ability to work independently and take initiative, combined with strong time management skills
• Collaborative spirit and the ability to thrive in a multicultural team environment
• Strong ethical values and a professional demeanor
• Creative, inquisitive, and driven to make a difference

Preferred Skills:

• Experience in the hospitality industry
• Familiarity with marketing principles and strategies

ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and strategies may be beneficial for this role, as it involves working closely with marketing teams.

💰 Compensation & Benefits

Salary Range: As this is an internship, the salary range is not provided. However, interns at CapitaLand typically receive a competitive stipend based on industry standards for entry-level positions in Singapore.

Benefits:

• Gain valuable work experience in a global real estate company
• Opportunity to work with and learn from experienced professionals
• Potential for the internship to convert into a full-time position upon graduation

Working Hours: Full-time (40 hours per week), with flexible working hours and a supportive work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level internships in Singapore's real estate sector. Actual compensation may vary depending on factors such as the intern's academic performance, relevant skills, and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: CapitaLand is a leading global real asset manager with a strong Asia foothold, focusing on real estate investment and development. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centers, private credit, and special opportunities.

Company Size: CapitaLand has over 10,000 employees globally, providing a large and diverse work environment for interns to learn and grow.

Founded: CapitaLand was listed in Singapore in 2021, with a history dating back to its predecessor companies.

Company Description:

• Headquartered in Singapore, CapitaLand has a strong presence in Asia and a growing global footprint
• CapitaLand focuses on real asset management and real estate development, offering a wide range of career opportunities
• CapitaLand is committed to sustainability and responsible business practices, contributing to the environmental and social well-being of communities where it operates

Company Specialties:

• Real Estate Investment and Management
• Real Estate Development
• Hospitality and Financial Services

Company Website: https://www.capitaland.com

ASSUMPTION: CapitaLand's diverse portfolio and global presence provide interns with ample opportunities to learn and gain exposure to various aspects of the real estate industry.

📊 Role Analysis

Career Level: This role is an entry-level internship, providing an excellent starting point for students interested in data analysis and marketing within the real estate sector.

Reporting Structure: The intern will report directly to the Marketing Data Analytics team and work closely with various cross-functional teams, such as customer support and user research.

Work Arrangement: This is an on-site, full-time internship with flexible working hours and a supportive work-life balance.

Growth Opportunities:

• Gain practical experience in data analysis and marketing within the real estate industry
• Work with and learn from experienced professionals, developing essential skills for future career growth
• Potential for the internship to convert into a full-time position upon graduation, depending on performance and business needs

ASSUMPTION: CapitaLand's internship program is designed to provide a comprehensive learning experience, with opportunities for professional development and growth throughout the internship.

🌍 Location & Work Environment

Office Type: CapitaLand's headquarters is located in the Ascott Centre for Excellence, providing a modern and collaborative work environment for interns.

Office Location(s): 168 Robinson Road, Capital Tower, Singapore, 068912

Geographic Context:

• Singapore is a global hub for real estate, finance, and technology, offering interns exposure to a dynamic and innovative business environment
• The Ascott Centre for Excellence is centrally located, with easy access to public transportation and amenities
• Singapore's multicultural society fosters a diverse and inclusive work environment

Work Schedule: Full-time (40 hours per week), with flexible working hours and a supportive work-life balance

ASSUMPTION: CapitaLand's office environment is designed to foster collaboration, innovation, and learning, providing interns with an engaging and supportive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the CapitaLand careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and expectations
• Background check and reference verification for successful candidates

Key Assessment Areas:

• Data analysis skills and familiarity with relevant tools and languages
• Communication skills, both written and verbal
• Problem-solving abilities and analytical thinking
• Cultural fit and alignment with CapitaLand's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for the hospitality industry and eagerness to learn and grow
• Showcase your analytical abilities and problem-solving skills through relevant examples or projects
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Data Analysis, SQL, Python, Data Visualization, Tableau, Power BI, Marketing, Real Estate, Internship, Entry-level, Customer Behavior, Market Trends, Product Performance

ASSUMPTION: CapitaLand's application process is designed to assess candidates' skills, experiences, and cultural fit, providing a fair and transparent hiring experience.

🛠️ Tools & Technologies

• SQL
• Python
• Tableau
• Power BI
• Microsoft Office Suite (Excel, PowerPoint, Word)

ASSUMPTION: The tools and technologies listed are essential for this role, and candidates should be familiar with them to excel in the position.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centric
• Collaboration
• Innovation
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to learning
• Results-focused and proactive

Self-Assessment Questions:

• Do you align with CapitaLand's core values, particularly integrity and customer-centricity?
• Are you comfortable working in a collaborative, multicultural team environment?
• Do you have a data-driven mindset and a passion for continuous learning and improvement?

ASSUMPTION: CapitaLand's company culture is built on its core values, and candidates who demonstrate a strong fit with these values are more likely to succeed in the organization.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to analyze and interpret
• Balancing multiple responsibilities and priorities may be challenging, requiring strong time management skills
• Adapting to a fast-paced and dynamic work environment may present initial challenges for new interns
• Working in a multicultural team may require additional effort to build effective communication and collaboration

ASSUMPTION: These challenges are common in entry-level positions and can be overcome with strong problem-solving skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other data analyst internships, this role offers unique exposure to the real estate and hospitality industries
• CapitaLand's global presence and diverse portfolio provide interns with broader career development opportunities
• This role may have more focus on marketing and customer behavior analysis compared to other data analyst positions

ASSUMPTION: While this role shares similarities with other data analyst internships, its unique focus on the real estate and hospitality industries sets it apart and offers distinct career development opportunities.

📝 Sample Projects

• Analyzing customer behavior data to identify trends and opportunities for targeted marketing campaigns
• Developing data visualizations to communicate insights effectively to cross-functional teams
• Supporting A/B testing and experimentation efforts to improve product features and customer experiences

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the intern may encounter in this role, providing a glimpse into the day-to-day work and expected outcomes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to the overall marketing strategy and customer experience at CapitaLand?
• What opportunities are there for professional development and growth throughout the internship?
• How does CapitaLand support work-life balance for its interns?
• What is the typical career path for successful interns within CapitaLand?

ASSUMPTION: Asking thoughtful and engaging questions during the interview demonstrates your interest in the role and provides valuable insights into the position and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CapitaLand careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
• Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.