📌 Core Information
🔹 Job Title: Intern, Brand & Marketing (Digital Experience)
🔹 Company: CapitaLand
🔹 Location: Singapore, Ascott Centre of Excellence
🔹 Job Type: Internship
🔹 Category: Marketing & Branding
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Monitoring and improving chatbot conversations
- Updating website content based on best practices
- Conducting user acceptance testing for website
- Performing UI/UX research to enhance user experience
- Supporting SEO content review and web knowledge management
- Assisting with ad-hoc projects as required
ASSUMPTION: This role is designed to provide practical experience in digital marketing and web management for students pursuing relevant degrees.
📋 Key Responsibilities
✅ Monitor chatbot conversations and recommend improvements
✅ Update website content based on best practices
✅ Perform user acceptance testing for website
✅ Conduct UI/UX research to improve website visitors’ experience
✅ Support SEO content review
✅ Update web knowledge management hub
✅ Support the team on ad-hoc projects where required
ASSUMPTION: The intern will be expected to work independently and take initiative in improving digital experiences across various platforms.
🎯 Required Qualifications
Education: Pursuing a diploma or degree in Business IT, Digital Marketing, Data Analytics, UI/UX, or any related business IT or web discipline
Experience: None specified (entry-level position)
Required Skills:
- Good written and verbal communication skills
- Analytical and detail-oriented individual
- Strong initiative and multitasking abilities
- Proficient in MS Office (Outlook, Word, PowerPoint, Excel)
- Some knowledge of programming languages (HTML, CSS, JavaScript) and design tools (Figma, Adobe Photoshop, Adobe Experience Manager) is preferred
Preferred Skills:
- Knowledge of SEO best practices
- Experience with user acceptance testing
- Familiarity with web content management systems
ASSUMPTION: While some technical skills are preferred, the role is designed to be accessible to students with limited professional experience.
💰 Compensation & Benefits
Salary Range: SGD 2,500 - 3,500 per month (industry standard for internships in Singapore)
Benefits:
- Learning and development opportunities
- Exposure to real-world projects in a corporate environment
- Potential for full-time employment after graduation
Working Hours: Full-time (40 hours per week), Monday to Friday, 9:00 AM to 6:00 PM
ASSUMPTION: The salary range is estimated based on industry standards for internships in Singapore. Benefits may vary and are subject to the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 2021 (as CapitaLand Investment Limited)
Company Description:
- CapitaLand is a leading global real asset manager with a strong Asia foothold
- Headquartered and listed in Singapore, it has S$117 billion of funds under management
- Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit, and special opportunities
Company Specialties:
- Real Estate
- Hospitality
- Financial Services
Company Website: www.capitaland.com
ASSUMPTION: CapitaLand's diverse portfolio and global presence offer interns a broad range of learning opportunities.
📊 Role Analysis
Career Level: Entry Level
Reporting Structure: The intern will report directly to the Digital Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential for full-time employment after graduation
- Exposure to various aspects of digital marketing and web management
- Opportunities to work on real-world projects and gain practical experience
ASSUMPTION: This internship is designed to provide a comprehensive learning experience and help interns develop their skills and careers.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Ascott Centre of Excellence, Singapore
Geographic Context:
- Singapore is a global business hub with a multicultural environment
- The Ascott Centre of Excellence is conveniently located in the central business district
- The office offers a modern and collaborative work environment
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM
ASSUMPTION: The internship provides a dynamic and engaging work environment that fosters learning and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Analytical thinking
- Problem-solving abilities
- Cultural fit
Application Tips:
- Tailor your resume to highlight relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills and initiative
- Demonstrate your enthusiasm for digital marketing and eagerness to learn
ATS Keywords: Digital Marketing, Data Analytics, UI/UX, MS Office, HTML, CSS, JavaScript, Figma, Adobe Photoshop, Adobe Experience Manager, SEO, User Acceptance Testing, Website Content Management
ASSUMPTION: The application process is designed to assess the candidate's skills, initiative, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- MS Office (Outlook, Word, PowerPoint, Excel)
- Programming languages: HTML, CSS, JavaScript
- Design and web tools: Figma, Adobe Photoshop, Adobe Experience Manager
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Web content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: The intern will be expected to learn and utilize various tools and technologies to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Customer-centricity
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to learning
Self-Assessment Questions:
- Do you possess strong communication skills and the ability to work well in a team?
- Are you proactive, results-driven, and able to work independently?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: CapitaLand values candidates who align with their core values and are eager to learn and contribute to the team's success.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects
- Adapting to a corporate work environment
- Keeping up with the latest trends and best practices in digital marketing
- Managing work-life balance while learning and growing professionally
ASSUMPTION: The internship presents both challenges and opportunities for growth and learning.
📈 Similar Roles Comparison
- This role focuses on digital marketing and web management, unlike related positions that may concentrate on specific aspects such as content creation or social media management
- CapitaLand's global presence and diverse portfolio offer unique learning opportunities compared to industry-specific roles
- This internship provides a comprehensive learning experience that can serve as a stepping stone to various career paths in digital marketing and web management
ASSUMPTION: This role offers a broad range of learning opportunities and exposure to various aspects of digital marketing and web management.
📝 Sample Projects
- Conducting a user acceptance test for a new website feature
- Researching and implementing SEO best practices for a website
- Analyzing website traffic data to identify trends and make data-driven recommendations
ASSUMPTION: The intern will have the opportunity to work on real-world projects that contribute to the company's digital marketing and web management efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the company's long-term digital marketing strategy?
- What opportunities are there for professional development and growth during this internship?
- How does the team support and mentor interns to ensure their success?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and eagerness to learn and contribute.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences, emphasizing your analytical and problem-solving abilities
- Prepare a cover letter expressing your enthusiasm for digital marketing and eagerness to learn
- If applicable, prepare a portfolio or examples of your previous work to showcase your skills
- Follow up with the hiring manager two weeks after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
