Intern, Brand Strategy & Activation (lyf)

📌 Core Information

🔹 Job Title: Intern, Brand Strategy & Activation (lyf)

🔹 Company: CapitaLand

🔹 Location: Singapore, Central Singapore

🔹 Job Type: Full-time, Internship

🔹 Category: Real Estate

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Learning about lyf's brand strategy and activation across various functions
• Assisting in developing brand assets and tactical plans for talent acquisition
• Evaluating commercial activities as a brand-building strategy
• Collaborating with different levels of stakeholders to scale-up the brand

ASSUMPTION: This internship is designed to provide a well-rounded learning experience about brand strategy and activation within the real estate industry.

📋 Key Responsibilities

✅ Learn about lyf's brand strategy and how it is activated through different functions, including Brand, HR, Operations, and Business Development

✅ Experience, collaborate, and observe the interaction of functions during brand execution

✅ Understand the different typologies present within Singapore through on-the-job training

✅ Drive the operation strategy of a brand, including defining brand activities calendar, creation of robust plans, and identification of potential vendors for engagement

✅ Assist in curating and developing guidelines for delivering brand promises

✅ Research, analyze, and evaluate the potential of commercial activities as a brand-building strategy for lyf

✅ Develop brand assets and tactical plans for talent acquisition and development in line with brand standards and lyf digital strategy

✅ Support ad hoc projects focusing on developing the brand within existing and new projects

ASSUMPTION: The responsibilities listed are a mix of learning, assisting, and contributing to brand strategy and activation efforts.

🎯 Required Qualifications

Education: Currently pursuing a degree in Business

Required Skills:

• Analytical
• Detail-oriented
• Digitally savvy
• People-oriented
• Innovative
• Creative
• Team player
• Independent
• Self-starter
• Accountability
• Task management

Preferred Skills:

• Experience in real estate or hospitality industry
• Fluency in additional languages

ASSUMPTION: While the role is open to students from various backgrounds, a degree in Business or a related field would be beneficial.

💰 Compensation & Benefits

Salary Range: SGD 2,500 - 3,500 per month (industry standard for internships in Singapore)

Benefits:

• Learning and development opportunities
• Exposure to various functions within the organization
• Potential full-time employment after successful completion of the internship

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is an estimate based on industry standards for internships in Singapore. Benefits may vary and are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 10,001+ employees

Founded: 1989 (as CapitaLand Limited)

Company Description:

• CapitaLand is one of Asia’s largest diversified real estate groups
• Headquartered in Singapore, with a portfolio spanning across more than 260 cities in over 40 countries
• Focuses on real asset management and real estate development

Company Specialties:

• Real Estate
• Hospitality
• Financial Services

Company Website: www.capitaland.com

ASSUMPTION: CapitaLand's extensive portfolio and global presence provide interns with ample opportunities to learn and grow.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role will report directly to the Brand Manager or a designated supervisor within the Brand team

Work Arrangement: On-site, full-time (40 hours/week)

Growth Opportunities:

• Potential full-time employment after successful completion of the internship
• Exposure to various functions within the organization
• Learning and development opportunities

ASSUMPTION: This internship offers a pathway to full-time employment and exposure to various aspects of the real estate industry.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 168 Robinson Road, Capital Tower, Singapore, 068912

Geographic Context:

• Singapore is a global commerce hub with a thriving real estate industry
• The office is located in the Central Business District, offering easy access to amenities and public transportation
• The city-state has a tropical rainforest climate, with hot and humid weather year-round

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The office environment is professional and dynamic, with opportunities for collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager or a panel
• Background check and offer

Key Assessment Areas:

• Alignment with company values
• Problem-solving skills
• Cultural fit
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of CapitaLand's business and the role's responsibilities
• Prepare examples of your past achievements that showcase your skills

ATS Keywords: Brand strategy, brand activation, real estate, hospitality, talent acquisition, commercial activities, brand-building strategy

ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools required for this role are standard and widely used in the industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centricity
• Excellence
• Innovation
• Sustainability

Work Style:

• Collaborative
• Dynamic
• Results-driven
• Adaptable
• Innovative

Self-Assessment Questions:

• Do you align with CapitaLand's company values?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you have strong communication and interpersonal skills?

ASSUMPTION: CapitaLand values employees who are passionate, innovative, and committed to delivering excellence.

⚠️ Potential Challenges

• Balancing learning opportunities with the demands of the role
• Adapting to a corporate environment
• Managing multiple tasks and projects simultaneously
• Working in a fast-paced, dynamic industry

ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• This role offers a unique blend of learning, assisting, and contributing to brand strategy and activation efforts
• Compared to other internships in the real estate industry, this role provides exposure to various functions within the organization
• Career progression may include roles such as Brand Coordinator, Brand Manager, or Marketing Specialist

ASSUMPTION: This role offers a comprehensive learning experience and a pathway to career growth within the real estate industry.

📝 Sample Projects

• Developing a brand activity calendar for a new property launch
• Researching and analyzing market trends to inform brand strategy
• Creating brand guidelines for a new sub-brand

ASSUMPTION: These sample projects are designed to give interns hands-on experience with brand strategy and activation efforts.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to the overall brand strategy of CapitaLand?
• What opportunities are there for professional development and growth within the company?
• How does CapitaLand support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your past achievements that showcase your skills
• Follow up with the hiring manager or HR representative within one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.