Intern - Communications & Branding

📌 Core Information

🔹 Job Title: Intern - Communications & Branding

🔹 Company: MAS Holdings

🔹 Location: Biyagama, Sri Lanka

🔹 Job Type: Full time (Intern)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of engaging content for various platforms
• Managing the content calendar and scheduling posts
• Capturing photos and videos for content archives
• Coordinating internal engagement campaigns and events
• Monitoring trends in social media and communication practices

ASSUMPTION: This role is ideal for a recent graduate or final-year student looking to gain practical experience in communications and branding within the apparel industry.

📋 Key Responsibilities

✅ Assist in developing engaging content for internal and external platforms

✅ Help schedule and manage the content calendar

✅ Capture photos and videos during events or daily operations

✅ Help coordinate internal engagement campaigns and events

✅ Support in logistics, promotion materials, and communication for events

✅ Assist in reviewing materials to ensure alignment with brand guidelines

✅ Work with design tools to create simple visuals, posters, or internal communication templates

✅ Draft internal newsletters, announcements, employee highlights, or success stories

✅ Support with translating key messages into creative formats

✅ Monitor trends in social media, employer branding, and communication practices

✅ Provide fresh ideas for employee engagement and external visibility

ASSUMPTION: The role requires a proactive attitude, strong communication skills, and the ability to multitask in a fast-paced environment.

🎯 Required Qualifications

Education: Currently pursuing or recently completed a degree/diploma in Marketing or Media

Required Skills:

• Strong writing and verbal communication skills in English
• Familiarity with design tools like Canva, Adobe Suite, or video editing basics
• Comfortable with social media platforms (Instagram, LinkedIn, etc.)
• Photography and videography skills
• Creative thinking, attention to detail, ability to multitask, proactive attitude
• Passion for storytelling and interest in branding or culture

Preferred Skills:

• Fluency in Sinhala and Tamil
• Experience with employer branding or corporate communications

ASSUMPTION: While not explicitly stated, having knowledge of the apparel industry or relevant industry experience would be beneficial but not required for this internship.

💰 Compensation & Benefits

Salary Range: Internships at MAS Holdings typically offer a stipend ranging from LKR 25,000 to LKR 35,000 per month, based on experience and qualifications. This estimate is based on industry standards for internships in Sri Lanka's apparel industry.

Benefits:

• On-the-job training and mentorship
• Opportunity to work with a global brand and gain industry experience
• Potential full-time employment opportunities upon completion of the internship

Working Hours: Full-time internships at MAS Holdings typically require working 40 hours per week, Monday to Friday, with the possibility of occasional weekend work for events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MAS Holdings is a leading manufacturer of intimate apparel, sportswear, and swimwear, serving global brands like Nike, Victoria's Secret, and Puma. The company is headquartered in Sri Lanka and has operations in several countries.

Company Size: With over 114,000 global associates, MAS Holdings is one of the largest employers in Sri Lanka's apparel industry. As an intern, you will have the opportunity to work with a large, diverse team and gain exposure to various aspects of the business.

Founded: MAS Holdings was founded in 1972 and has since grown into a global enterprise, focusing on innovation, sustainability, and community well-being.

Company Description:

• MAS Holdings is an innovation-driven company that focuses on fashion and lifestyle products
• The company is committed to community well-being and nurturing world-class teams
• MAS Holdings provides IT solutions to the apparel and footwear industry worldwide

Company Specialties:

• Intimate Wear
• Activewear and Performance Wear
• Swimwear
• Fabric Manufacturing and Printing
• Elastic, Lace, and Bra Component Manufacturing
• IT Solutions for the Apparel and Footwear Industry
• Private Industrial Parks

Company Website: http://www.masholdings.com

ASSUMPTION: As an intern, you will have the opportunity to work with a well-established company that values innovation, sustainability, and community engagement.

📊 Role Analysis

Career Level: This internship is an entry-level position designed for recent graduates or final-year students looking to gain practical experience in communications and branding.

Reporting Structure: As an intern, you will report directly to the Communications Manager or a designated supervisor within the Communications & Branding team.

Work Arrangement: This is an on-site, full-time internship with the possibility of occasional weekend work for events. The internship duration is not specified, but typically ranges from 3 to 6 months.

Growth Opportunities:

• On-the-job training and mentorship
• Potential full-time employment opportunities upon completion of the internship
• Exposure to various aspects of the business and potential career paths within the communications and branding field

ASSUMPTION: This internship offers a unique opportunity to gain practical experience, build a professional network, and potentially secure full-time employment with a global company.

🌍 Location & Work Environment

Office Type: MAS Holdings has a modern, professional office environment with state-of-the-art facilities and a collaborative work culture.

Office Location(s): Biyagama, Sri Lanka

Geographic Context:

• Biyagama is located approximately 20 kilometers from Colombo, the capital of Sri Lanka
• The area is well-connected by road and public transportation
• Biyagama is home to several apparel manufacturing facilities and industrial parks

Work Schedule: The work schedule for this internship is Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break. The work arrangement may vary depending on the specific needs of the project or event.

ASSUMPTION: As an intern, you will have the opportunity to work in a dynamic, fast-paced environment with a diverse team of professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the MAS Holdings careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager or a panel of interviewers
• Background check and reference verification for selected candidates

Key Assessment Areas:

• Communication skills and proficiency in English
• Creativity and problem-solving abilities
• Understanding of social media platforms and trends
• Alignment with MAS Holdings' core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Demonstrate your passion for communications, branding, and storytelling
• Showcase your understanding of the apparel industry and MAS Holdings' business
• Prepare examples of your work, such as writing samples, design projects, or social media campaigns

ATS Keywords: Communications, Branding, Content Creation, Social Media, Marketing, Internship, Apparel Industry, MAS Holdings, Sri Lanka

ASSUMPTION: The application process for this internship may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Design tools: Canva, Adobe Suite (Photoshop, Illustrator, Premiere Pro)
• Social media platforms: Instagram, LinkedIn, Facebook, Twitter
• Content management systems: Hootsuite, Buffer, or similar platforms
• Video editing tools: iMovie, Adobe Premiere Pro, or similar software

ASSUMPTION: Familiarity with these tools and technologies is not required but would be an asset for this internship.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Excellence
• Sustainability
• Community

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with MAS Holdings' core values of innovation, integrity, excellence, sustainability, and community?
• Are you comfortable working in a fast-paced, dynamic environment with a diverse team?
• Do you have a proactive attitude, strong communication skills, and the ability to multitask?

ASSUMPTION: As an intern, you will be expected to demonstrate a strong work ethic, a commitment to learning, and a willingness to adapt to the company's culture and values.

⚠️ Potential Challenges

• Balancing multiple responsibilities and deadlines in a fast-paced environment
• Adapting to the company's culture and work style
• Developing a strong understanding of the apparel industry and MAS Holdings' business
• Managing work-life balance, especially during peak periods or events

ASSUMPTION: These challenges can be overcome with a proactive attitude, strong communication skills, and a commitment to learning and growth.

📈 Similar Roles Comparison

• This internship is similar to entry-level communications or marketing roles in other industries, but with a focus on the apparel industry and MAS Holdings' unique business
• Compared to other internships in the apparel industry, this role offers a comprehensive overview of communications and branding functions within a global organization
• Career progression in this field could lead to roles such as Communications Coordinator, Brand Manager, or Marketing Specialist

ASSUMPTION: This internship provides a unique opportunity to gain practical experience in communications and branding within the apparel industry and offers a clear path for career growth and development.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch
• Creating a company newsletter or employee engagement initiative
• Assisting with event planning and logistics for corporate events or brand activations
• Translating key messages into creative formats for internal or external communications

ASSUMPTION: These sample projects are designed to provide interns with a well-rounded experience in communications and branding within the apparel industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship, and how will my performance be evaluated?
• How does this internship fit into the overall communications and branding strategy for MAS Holdings?
• What opportunities are there for professional development and growth within the company?
• How does MAS Holdings support work-life balance for its employees?
• What are the next steps in the interview process, and when can I expect to hear back about my application?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to learning and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MAS Holdings careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Prepare examples of your work, such as writing samples, design projects, or social media campaigns
• Follow up on your application status one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.