📌 Core Information
🔹 Job Title: Intern Digital Marketing (m/f/d)
🔹 Company: Lonza
🔹 Location: Basel, Switzerland
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and maintenance of marketing performance dashboards using Power BI
- Analyzing marketing data from various sources to generate reports and insights
- Collaborating with the Global Marketing team to ensure data accuracy and consistency
- Assisting in the development of documentation and evaluation of demand and lead generation processes
- Performing ad-hoc data analysis and reporting as needed
ASSUMPTION: This internship is designed to provide hands-on experience in a matrixed organization, allowing the intern to gain practical skills in marketing reporting and data analysis.
📋 Key Responsibilities
✅ Assist in the development and maintenance of marketing performance and campaign dashboards using Power BI (or similar tools)
✅ Support the compilation and analysis of marketing data from various sources (e.g., CRM, website analytics, advertising platforms)
✅ Generate reports and visualizations to track key marketing metrics, including lead generation, conversion rates, and campaign performance
✅ Assist in identifying trends and insights from marketing data to inform strategic decision-making
✅ Support the creation and documentation of data processes and reporting procedures
✅ Collaborate cross-functionally within the Global Marketing team to ensure data accuracy and consistency
✅ Assist in the development of documentation and evaluation of demand and lead generation processes
✅ Perform ad-hoc data analysis and reporting as needed
✅ Ensure a high level of data integrity and attention to detail in all tasks
✅ Assist in developing cost-tracking processes that help improve campaign and marketing ROI tracking and budget allocation
ASSUMPTION: The role requires a strong analytical mindset, a solid understanding of data visualization tools, and a keen interest in marketing reporting.
🎯 Required Qualifications
Education: Pursuing a Bachelor's or Master's degree in Business Analytics, Marketing Analytics, Statistics, Economics, or a related field
Experience: No prior experience required
Required Skills:
- Strong proficiency in data visualization and reporting tools, particularly Power BI (or similar tools like Tableau, Looker Studio)
- Familiarity with marketing reporting concepts and metrics (e.g., website traffic, conversion rates, campaign performance)
- Excellent analytical and problem-solving skills
- Strong attention to detail and accuracy
- Ability to work independently and as part of a team
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with Excel, SQL, or other data manipulation tools
- Experience with CRM software
- Experience with project management tools
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong academic background in a relevant field and be eager to apply their knowledge in a professional setting.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is likely to be in the form of a stipend or hourly wage. The exact amount is not provided, but it is expected to be competitive for the industry and location.
Benefits:
- Gain practical experience in a global organization
- Work alongside experienced marketing professionals
- Potential for the internship to lead to full-time employment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for internships in the marketing field in Switzerland.
📌 Applicant Insights
🔍 Company Context
Industry: Lonza is a global leader in the pharmaceutical manufacturing industry, with a focus on biopharmaceuticals, custom manufacturing, and life science ingredients.
Company Size: Lonza has over 10,000 employees worldwide, providing a large and diverse work environment for interns.
Founded: Lonza was founded in 1897 in Switzerland and has since grown into a global organization with a strong reputation in the life sciences industry.
Company Description:
- Lonza is a pioneer and world leader in the Contract Development and Manufacturing Organization (CDMO) industry
- The company sets the pace with cutting-edge science, smart technology, and lean manufacturing
- Lonza is united by a common purpose to turn customers’ breakthrough innovations into viable therapies and manufacture the medicines of tomorrow
Company Specialties:
- Pharmaceutical ingredients
- Bioscience
- Biopharmaceuticals
- Custom manufacturing
- Biotechnology
- Life science ingredients
- Nutrition
- Cell Therapy
- Gene Therapy
- Capsules
Company Website: www.lonza.com
ASSUMPTION: Lonza's extensive experience and global presence provide a unique opportunity for interns to gain valuable insights into the pharmaceutical manufacturing industry.
📊 Role Analysis
Career Level: This internship is designed for students pursuing a degree in a relevant field, providing an entry-level opportunity to gain practical experience in marketing reporting and data analysis.
Reporting Structure: The intern will report directly to the Global Marketing team and work closely with marketing professionals to ensure data accuracy and consistency.
Work Arrangement: This is an on-site internship, with the opportunity to work alongside experienced marketing professionals in a global organization.
Growth Opportunities:
- Gain practical experience in marketing reporting and data analysis
- Develop skills in data visualization and reporting tools
- Potential for the internship to lead to full-time employment
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in a global organization and potentially launch their career in the marketing field.
🌍 Location & Work Environment
Office Type: Lonza's headquarters in Basel, Switzerland, offers a modern and collaborative work environment for interns.
Office Location(s): Muenchensteinerstr. 38, Basel, 4002, CH
Geographic Context:
- Basel is a vibrant city in northwest Switzerland, located at the intersection of the Swiss, French, and German borders
- The city is known for its rich cultural heritage, including the Basel Historical Museum and the Kunstmuseum Basel
- Basel offers a high quality of life, with a diverse range of cultural, recreational, and culinary experiences
Work Schedule: Full-time (40 hours per week), with the opportunity to work alongside experienced marketing professionals in a global organization.
ASSUMPTION: Basel provides an ideal location for interns to gain practical experience in a global organization, with a vibrant cultural scene and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Lonza careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Global Marketing team to discuss the role and expectations
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Proficiency in data visualization and reporting tools
- Familiarity with marketing reporting concepts and metrics
- Communication skills and ability to work in a team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences in marketing reporting and data analysis
- Demonstrate your proficiency in data visualization and reporting tools by including examples of your work
- Show enthusiasm for the role and a genuine interest in learning about the pharmaceutical manufacturing industry
ATS Keywords: Data Visualization, Marketing Reporting, Power BI, Analytics, Problem-Solving, Teamwork, Global Marketing
ASSUMPTION: Lonza's application process is designed to assess the candidate's analytical skills, communication skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Power BI (or similar tools like Tableau, Looker Studio)
- Excel
- SQL (or other data manipulation tools)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in marketing reporting and data analysis, and proficiency in these tools is expected for the role.
👔 Cultural Fit Considerations
Company Values:
- Quality: Lonza is committed to delivering high-quality products and services to its customers
- Innovation: Lonza fosters a culture of innovation and continuous improvement
- Collaboration: Lonza values collaboration and teamwork to achieve its goals
Work Style:
- Data-driven: Lonza uses data and analytics to inform decision-making and improve performance
- Global: Lonza operates in a global environment, with offices and customers around the world
- Dynamic: Lonza is a fast-paced and ever-evolving organization, requiring employees to be adaptable and responsive to change
Self-Assessment Questions:
- Do I have a strong analytical mindset and a keen interest in marketing reporting?
- Am I comfortable working in a global and dynamic environment?
- Do I have strong communication skills and the ability to work effectively in a team?
ASSUMPTION: Lonza's company values and work style require candidates to be data-driven, collaborative, and adaptable to a global and dynamic environment.
⚠️ Potential Challenges
- The role may require working with large and complex datasets, which can be challenging for candidates with limited experience in data analysis
- The internship may involve working with multiple teams and stakeholders, requiring strong communication and collaboration skills
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- The internship may involve working in a fast-paced and ever-evolving environment, requiring adaptability and responsiveness to change
ASSUMPTION: The role presents several challenges that require strong analytical, communication, and adaptability skills, as well as the ability to work effectively in a global and dynamic environment.
📈 Similar Roles Comparison
- This internship is similar to other marketing reporting and data analysis roles, but offers a unique opportunity to gain practical experience in a global organization
- The role is specific to the pharmaceutical manufacturing industry, but the skills and experiences gained are transferable to other industries and roles
- The internship offers a clear career path for candidates interested in pursuing a career in marketing reporting and data analysis
ASSUMPTION: While this internship is similar to other marketing reporting and data analysis roles, it offers a unique opportunity to gain practical experience in a global organization and potentially launch a career in the pharmaceutical manufacturing industry.
📝 Sample Projects
- Developing a dashboard to track key marketing metrics for a global campaign
- Analyzing website traffic data to identify trends and optimize performance
- Evaluating the effectiveness of marketing channels and tactics to inform budget allocation decisions
ASSUMPTION: These sample projects are designed to provide interns with practical experience in marketing reporting and data analysis, and to demonstrate the impact of their work on the organization's goals and objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the organization?
- What opportunities are there for professional development and growth within the organization?
- How does the Global Marketing team collaborate and communicate with other departments and stakeholders?
- What is the typical career path for someone in this role, and what are the opportunities for advancement?
ASSUMPTION: These key questions are designed to provide candidates with a better understanding of the role, the organization, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences in marketing reporting and data analysis
- Prepare examples of your work in data visualization and reporting tools to demonstrate your proficiency
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
