📌 Core Information
🔹 Job Title: Intern - Growth
🔹 Company: Groww
🔹 Location: Bengaluru-VTP, India
🔹 Job Type: Intern
🔹 Category: Financial Services
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving high-quality traffic using CRM channels for Groww Credit
- End-to-end ownership of CRM campaigns, from ideation to execution and management
- Collaborating with cross-functional teams to design and execute effective campaigns
- Optimizing campaign metrics like Delivery%, CTR%, and conversion rates
ASSUMPTION: This role is highly focused on driving user engagement and retention through CRM channels, with a strong emphasis on campaign optimization and cross-functional collaboration.
📋 Key Responsibilities
✅ Leveraging CRM channels to drive User Engagement & Retention, working with the Growth team
✅ End-to-end ownership of CRM campaigns, including ideation, execution, and management of daily Push Notifications/ WhatsApp/ Email/ SMS/ RCS campaigns to drive quality app DAU/ WAU/ MAU
✅ Designing drip-campaigns/ drop-off journeys for driving product conversions
✅ Ensuring efficiency in CRM processes for timely delivery of campaigns and optimizing campaign metrics
✅ Collaborating with cross-functional teams like Business, Product, and Creative team to design and execute effective campaigns, which align with user insights, business objectives, and product milestones
ASSUMPTION: This role requires a high level of independence and self-motivation, with a strong focus on campaign optimization and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelors or Masters Degree - with relevant education or experience
Experience: 1- 2 years of experience in CRM, Growth, or Marketing roles
Required Skills:
- Familiarity with CRM platforms (like WebEngage/ MoEngage/ CleverTap)
- Strong understanding of customer segmentation and lifecycle marketing
- Analytical mindset — ability to analyse, interpret, and optimize campaign metrics
- Self-starter with the ability to manage execution independently
- Excellent coordination and communication skills to work with cross-functional teams
- Passion for growth, experimentation, and consumer behavior
- Ability to thrive on challenging problem statements. Must be a go-getter
- Obsession with Customer Delight. Willingness to learn and grow
Preferred Skills:
- Experience with specific CRM platforms mentioned in the job description
- Proven track record of driving user engagement and retention through CRM channels
ASSUMPTION: While the role requires specific skills and experience, a strong willingness to learn and grow is highly valued.
💰 Compensation & Benefits
Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for an intern role in the Financial Services sector in Bengaluru)
Benefits:
- Learning and growth opportunities in a fast-paced environment
- Working with a passionate and driven team
- Potential full-time employment opportunities post-internship
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's skills and experience. Benefits are focused on learning and growth opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Groww is a leading financial services company in India, offering a multi-product platform for various financial services.
Company Size: 501-1,000 employees. This size allows for a dynamic and fast-paced work environment with ample opportunities for growth and learning.
Founded: 2016. Groww has grown rapidly since its inception, becoming one of the leading financial services companies in India.
Company Description:
- Customer-centric approach, with a focus on making financial services accessible to every Indian
- Strong emphasis on ownership, customer-centricity, integrity, and passion for challenging the status quo
- Fast-paced and dynamic work environment, with opportunities for growth and learning
Company Specialties:
- Stock Broking
- Mutual Funds
- Groww Credit
- Insurance
Company Website: https://groww.in
ASSUMPTION: Groww's focus on customer-centricity and continuous growth makes it an attractive place for individuals passionate about the financial services industry and eager to learn.
📊 Role Analysis
Career Level: Entry-level to Mid-level. This role is suitable for recent graduates or individuals with up to 2 years of experience in CRM, Growth, or Marketing roles.
Reporting Structure: The intern will report directly to the Growth team and collaborate with cross-functional teams like Business, Product, and Creative team.
Work Arrangement: On-site, full-time. The role requires working from the Groww office in Bengaluru-VTP, India.
Growth Opportunities:
- Learning and growth opportunities in a fast-paced environment
- Potential full-time employment opportunities post-internship
- Exposure to various aspects of the financial services industry
ASSUMPTION: This role offers significant growth opportunities, both in terms of learning and potential full-time employment post-internship.
🌍 Location & Work Environment
Office Type: On-site. The role requires working from the Groww office in Bengaluru-VTP, India.
Office Location(s): Vaishnavi Tech Park,, Sarjapur - Marathahalli Rd, Bellandur, Bengaluru, Karnataka 560103, IN
Geographic Context:
- Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry
- The office is located in the Bellandur neighborhood, which is a major tech hub in Bengaluru
- The office is easily accessible by public transportation and has nearby amenities
Work Schedule: Full-time, 40 hours per week. The role may require working additional hours during peak periods.
ASSUMPTION: The on-site work environment at Groww's Bengaluru office is dynamic, fast-paced, and collaborative, with ample opportunities for learning and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone/Video screening
- Technical assessment (if applicable)
- Final round interview with the hiring manager
Key Assessment Areas:
- Understanding of CRM channels and customer segmentation
- Analytical skills and ability to optimize campaign metrics
- Communication and coordination skills
- Problem-solving skills and willingness to learn
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on CRM, Growth, or Marketing roles
- Prepare examples of your experience with CRM platforms and campaign optimization
- Demonstrate your passion for growth, experimentation, and consumer behavior in your cover letter
- Follow up after the interview to express your interest in the role
ATS Keywords: CRM, Growth, Marketing, Customer Segmentation, Lifecycle Marketing, Analytical Mindset, Coordination, Communication, Self-Starter, Consumer Behavior, Problem Solving, Customer Delight, Willingness to Learn
ASSUMPTION: The application process at Groww is competitive, with a focus on assessing the candidate's understanding of CRM channels, analytical skills, and willingness to learn.
🛠️ Tools & Technologies
- CRM platforms: WebEngage, MoEngage, CleverTap
- Analytical tools: Google Analytics, Tableau (if applicable)
- Communication tools: Slack, Microsoft Teams (if applicable)
ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary depending on the specific CRM platforms used by Groww.
👔 Cultural Fit Considerations
Company Values:
- Radical customer centricity
- Ownership-driven culture
- Keeping everything simple
- Long-term thinking
- Complete transparency
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on learning and growth
Self-Assessment Questions:
- Do you have a strong passion for customer-centricity and a willingness to learn?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong communication and coordination skills?
ASSUMPTION: Groww values individuals who are passionate about customer-centricity, willing to learn, and comfortable working in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills
- Working with cross-functional teams, requiring strong communication and coordination skills
- Keeping up with the fast-paced nature of the role, requiring adaptability and a willingness to learn
- Competing with other interns and candidates for full-time employment opportunities post-internship
ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that require strong organizational skills, communication skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- This role is similar to other Growth or Marketing intern roles in the Financial Services industry, with a focus on driving user engagement and retention through CRM channels
- However, this role is unique in its focus on Groww Credit, a relatively new vertical for the company
- Career path comparison: This role can lead to full-time employment opportunities in the Growth or Marketing teams at Groww
ASSUMPTION: While this role is similar to other Growth or Marketing intern roles in the Financial Services industry, its focus on Groww Credit makes it unique and offers specific growth opportunities.
📝 Sample Projects
- Designing and executing a Push Notification campaign to drive app DAU/ WAU/ MAU for Groww Credit
- Optimizing a WhatsApp campaign to improve conversion rates for a specific product
- Collaborating with the Product team to design a drip-campaign for driving product conversions
ASSUMPTION: These sample projects are representative of the types of tasks the intern may be responsible for, focusing on campaign design, execution, and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing CRM campaigns at Groww?
- How does the Growth team collaborate with other teams, such as Business and Product, to design and execute effective campaigns?
- What opportunities are there for learning and growth in this role?
- How does Groww support the professional development of its interns?
- What are the key performance indicators (KPIs) used to measure the success of CRM campaigns at Groww?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities of the role, the company culture, and the opportunities for learning and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and skills in your resume, focusing on CRM, Growth, or Marketing roles
- Prepare examples of your experience with CRM platforms and campaign optimization for your interview
- Express your passion for growth, experimentation, and consumer behavior in your cover letter
- Follow up after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
