📌 Core Information
🔹 Job Title: Intern - Marketing & Communications, Year-Round
🔹 Company: Continental
🔹 Location: Fort Mill, South Carolina, United States
🔹 Job Type: Intern
🔹 Category: Marketing & Communications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (3 days/week) with flexibility
🚀 Job Overview
Key aspects of this role include:
- Gathering and creating engaging content for internal and external communications
- Managing social media platforms and analytics
- Updating internal signage and maintaining intranet pages
- Participating in local CSR events and volunteering activities
ASSUMPTION: This role is designed to provide hands-on experience and project management skills to students currently enrolled in a US accredited degree program.
📋 Key Responsibilities
✅ Gather stories, team updates, and other content weekly for the internal newsletter
✅ Write, edit, and format the internal newsletter for company-wide distribution
✅ Assist Internal Communications Manager with maintenance of intranet pages
✅ Ensure bulletin boards and all other communications tools are maintained with pertinent, up-to-date information
✅ Gather and create engaging content for the USA Facebook page
✅ Schedule posts and monitor activity to keep the community active and informed
✅ Report on key analytics for social media performance
✅ Coordinate with teams to gather up-to-date information for internal signage updates
✅ Design and post updates across internal screens or bulletin boards
✅ Collaborate with the CSR team to promote and participate in local events, volunteering, and social impact activities
✅ Develop creative and project management skills by assisting with special initiatives such as video shooting and editing and event planning assistance
✅ Support employee engagement activities and employee personnel events
✅ Assist in preparing information and materials for internal distribution
✅ Create PowerPoint presentations and Excel files, as needed
✅ Support with department requests for edits, creating surveys, etc.
✅ Manage databases and input information, data, and records
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may include additional tasks and projects.
🎯 Required Qualifications
Education: Currently enrolled in a US accredited degree program pursuing a Bachelor's or Master's degree
Experience: None required, but relevant coursework or previous internship experience is a plus
Required Skills:
- Strong writing and editing skills
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, etc.)
- Familiarity with basic design or content creation tools (i.e., Canva)
- Ability to work a minimum of 20 hours per week during normal business hours (Mon-Fri)
- Currently enrolled in school for the next 12 months and can dedicate 12 months towards this internship
- Minimum junior standing or higher
- Must have and maintain a 3.0 GPA or higher
- Ability to come onsite to our Fort Mill, SC Tire HQs 3 days/week (Mon-Fri)
Preferred Skills:
- Experience with content management systems
- Video production and editing experience
- Experience with Facebook or other social media platforms
ASSUMPTION: The preferred skills listed above are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: Competitive intern pay (not specified, but typical for the industry and role)
Benefits:
- Hands-on experience with the team
- Project Experience
- Intern Socials/Mixers
- Mentorship Opportunities
- Company Lunch and Learns
- Networking
Working Hours: 20 hours per week during normal business hours (Mon-Fri), with flexibility for special projects
ASSUMPTION: The salary range and benefits listed above are based on industry standards for internships and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Continental is a global automotive supplier and tire manufacturer, operating in the motor vehicle manufacturing industry.
Company Size: Continental is a large company with over 10,000 employees worldwide, offering a multi-cultural team-oriented environment.
Founded: Continental was founded in 1871 and has since grown to become a global leader in its industry.
Company Description:
- Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods
- The company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation
- Continental generated sales of €41.4 billion in 2023 and currently employs around 200,000 people in 56 countries and markets
Company Specialties:
- Global Automotive Supplier
- Tires
- Software Development
- Automated Driving
- Driver Assistance Systems
- Global Industrial Supplier
- Internet of Things
- Blockchain
- Connectivity
- Continental Engineering Services
- Continental Business Consulting
- Vehicle Networking and Information
- Autonomous Mobility and Safety
Company Website: http://www.continental-careers.com
ASSUMPTION: Continental's extensive experience and global presence provide a unique opportunity for interns to gain valuable insights into the automotive industry and international business operations.
📊 Role Analysis
Career Level: This internship is designed for students currently enrolled in a US accredited degree program, with a focus on marketing, communications, or a related field.
Reporting Structure: The intern will report directly to the Internal Communications Manager and work closely with various teams across the organization.
Work Arrangement: This is a hybrid role, requiring the intern to be onsite at the Fort Mill, SC Tire HQs 3 days/week (Mon-Fri) with flexibility for special projects.
Growth Opportunities:
- Hands-on experience with the team
- Project Experience
- Intern Socials/Mixers
- Mentorship Opportunities
- Company Lunch and Learns
- Networking
ASSUMPTION: This internship offers numerous growth opportunities for the right candidate, including the chance to work on special projects and gain valuable insights into the automotive industry.
🌍 Location & Work Environment
Office Type: Continental's Fort Mill, SC Tire HQs is a modern, professional office environment with on-site amenities and a collaborative work culture.
Office Location(s): 1794 MacMillan Park Drive, Fort Mill, South Carolina 29707, United States
Geographic Context:
- Fort Mill is located in the northern part of South Carolina, approximately 20 miles south of Charlotte, NC
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options
- South Carolina has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The intern will work 20 hours per week during normal business hours (Mon-Fri), with flexibility for special projects.
ASSUMPTION: The Fort Mill, SC Tire HQs location offers a convenient commute for local residents and easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and ability to generate engaging content
- Project management skills and ability to multitask
- Attention to detail and ability to maintain high-quality standards
- Adaptability and ability to work in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of Continental's business and the automotive industry
- Showcase your creativity and ability to generate engaging content through portfolio pieces or examples
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Marketing, Communications, Intern, Content Creation, Social Media, Project Management, Microsoft Office, Canva, Entry Level, On-site, Hybrid, Fort Mill, South Carolina, Automotive Industry
ASSUMPTION: Applicants should tailor their application materials and interview preparation to highlight the specific skills and experiences required for this role, as outlined in the job description.
🛠️ Tools & Technologies
- Microsoft Office suite (Word, Excel, PowerPoint, etc.)
- Basic design or content creation tools (i.e., Canva)
- Social media platforms (Facebook, etc.)
- Content management systems (if applicable)
- Video production and editing software (if applicable)
ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary depending on the specific projects and tasks assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Safety and reliability
- Sustainability and responsibility
- Innovation and progress
- Customer focus and collaboration
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Dynamic and adaptable
- Results-driven and accountable
- Creative and innovative
- Customer-focused and responsive
Self-Assessment Questions:
- How do your personal values align with Continental's company values?
- Are you comfortable working in a fast-paced, multi-cultural team-oriented environment?
- How do you approach generating engaging content for various audiences?
- Can you provide an example of a successful project you've worked on, demonstrating your ability to manage multiple tasks and deadlines?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and experiences align with Continental's company culture and the specific requirements of this role.
⚠️ Potential Challenges
- The intern may face a steep learning curve due to the fast-paced nature of the role and the need to quickly adapt to new tools and technologies
- The intern may be required to work additional hours or on weekends to complete special projects or meet deadlines
- The intern may need to commute to the Fort Mill, SC Tire HQs location, which may be inconvenient for some candidates
- The intern may face competition for certain projects or assignments, as Continental offers numerous internship opportunities across various departments
ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and ensure they are prepared to address them effectively.
📈 Similar Roles Comparison
- This internship is unique in its focus on marketing and communications within the automotive industry, offering a rare opportunity for students to gain hands-on experience in a specific niche
- Compared to other marketing and communications internships, this role may offer more responsibility and autonomy, as Continental places a high value on intern contributions to the team's success
- Career paths for marketing and communications professionals in the automotive industry may vary, but typically include roles such as marketing coordinator, communications specialist, or brand manager, with opportunities for advancement to senior-level positions
ASSUMPTION: Applicants should research similar roles and compare the responsibilities, qualifications, and benefits to gain a better understanding of the unique opportunities offered by this internship.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new tire product launch
- Creating and distributing an internal newsletter featuring employee spotlights, team updates, and company-wide announcements
- Assisting with the planning and execution of a local CSR event, such as a charity drive or community clean-up initiative
- Updating internal signage and maintaining intranet pages to ensure accurate and up-to-date information
ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the specific needs and priorities of the Continental team.
❓ Key Questions to Ask During Interview
- What are the most important qualities and skills you're looking for in an intern for this role?
- How does this internship fit into Continental's overall internship program, and what opportunities are there for growth and development?
- What are the most challenging aspects of this role, and how can an intern best prepare to succeed in them?
- How does Continental support the professional development and growth of its interns?
- What are the most rewarding aspects of working in the marketing and communications department at Continental?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company, as well as to gain a better understanding of the specific requirements and expectations of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare a portfolio or examples of your work, demonstrating your ability to generate engaging content and manage projects
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company
- Follow up with the hiring manager or HR department within one week of your interview, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
