- **Job Title:** Marketing & Events Specialist - Motorcycle Tires The Americas
- **Company:** Continental
- **Location:** Fort Mill, South Carolina, United States
- **Job Type:** Full-time
- **Category:** Marketing
- **Date Posted:** 2025-04-28
- **Experience Level:** 2-5 years
**🚀 Job Overview**
Key aspects of this role include:
- Developing and implementing marketing strategies for motorcycle tires in the Americas.
- Managing social media, influencer relations, and event planning to enhance Continental's brand positioning.
- Collaborating with cross-functional teams to ensure successful execution of marketing campaigns.
- Analyzing market trends and competitor activities to inform strategic decision-making.
**ASSUMPTION:** This role requires a strong understanding of both marketing and event planning, as well as the ability to work effectively in a global team.
**📋 Key Responsibilities**
- Develop and implement marketing strategies for motorcycle tires in the Americas.
- Manage social media platforms and influencer relations to promote Continental's brand.
- Plan and coordinate events, including coordinating event setup, promotional items, and attendee invites.
- Collaborate with cross-functional teams to ensure successful execution of marketing campaigns.
- Analyze market trends and competitor activities to inform strategic decision-making.
**ASSUMPTION:** This role requires strong project management skills and the ability to balance multiple priorities.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree, preferably in marketing or a related field.
- **Experience:** 2+ years of professional experience in marketing and events.
- **Required Skills:**
- Solid understanding of project management and marketing tools.
- Video editing experience.
- Graphic design experience.
- Proficiency with Microsoft Office applications.
- Ability to travel up to 25% of the time.
- Legal authorization to work in the US.
- **Preferred Skills:**
- 5+ years of professional experience in marketing and events.
- Motorcycle-specific knowledge and experience in the market.
- Proficiency with design applications (e.g., Photoshop).
**ASSUMPTION:** While a degree in marketing is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
**💰 Compensation & Benefits**
- **Salary Range:** $55,000 - $70,000 per year (based on industry standards for a Marketing & Events Specialist with 2-5 years of experience in the South Carolina area).
- **Benefits:**
- Immediate benefits.
- Robust total rewards package.
- Paid time off and volunteer time off.
- Tuition assistance.
- Employee discounts, including tire discounts.
- Competitive bonus programs.
- 401k match.
- Diverse and inclusive work environment with 20+ employee resource groups.
- Hybrid work arrangement.
- Employee assistance program.
- Future growth opportunities.
- **Working Hours:** Full-time, with a hybrid work arrangement (2-3 days on-site per week).
**ASSUMPTION:** Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Continental is a global technology company specializing in automotive manufacturing, with a strong focus on tires and automotive components.
- **Company Size:** 10,001+ employees (large enterprise).
- **Founded:** 1871.
- **Company Description:** Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. The company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
- **Company Specialties:** Global automotive supplier, tires, software development, automated driving, driver assistance systems, global industrial supplier, internet of things, blockchain, connectivity, and autonomous mobility and safety.
**📊 Role Analysis**
- **Career Level:** Mid-level marketing role with opportunities for growth and advancement.
- **Reporting Structure:** This role reports directly to the Marketing Manager for Motorcycle Tires in the Americas.
- **Work Arrangement:** Hybrid work arrangement, with 2-3 days on-site per week at the Fort Mill, South Carolina office.
**Growth Opportunities:**
- Opportunities to work on global marketing campaigns and collaborate with international teams.
- Potential to advance to a senior marketing role or specialize in a specific area of marketing.
**🌍 Location & Work Environment**
- **Office Type:** Hybrid work environment, with on-site days required for collaboration and event planning.
- **Office Location:** 1830 MacMillan Park Drive, Fort Mill, South Carolina 29707, USA.
- **Geographic Context:** Fort Mill is located near Charlotte, North Carolina, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas in the Southeast.
- **Work Schedule:** Full-time, with a hybrid work arrangement (2-3 days on-site per week).
**ASSUMPTION:** While this role requires some on-site work, Continental's hybrid work arrangement offers flexibility and work-life balance.
**💼 Interview & Application Insights**
- **Typical Process:** Phone or video screen, followed by in-person or virtual interviews with the hiring manager and potential team members.
- **Key Assessment Areas:** Marketing strategy development, event planning, social media management, and cultural fit.
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant marketing and event planning experience.
- Include specific examples of successful marketing campaigns or events you've managed.
- Showcase your understanding of the motorcycle tire industry and Continental's brand.
**🛠️ Tools & Technologies**
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Premiere Pro)
- Social media platforms (Facebook, Instagram, Twitter)
- Event planning software (e.g., Eventbrite, Cvent)
**👔 Cultural Fit Considerations**
- **Company Values:** Safety, sustainability, innovation, and affordability.
- **Work Style:** Collaborative, data-driven, and results-oriented.
- **Self-Assessment Questions:**
- How do you align with Continental's values, particularly in the context of this role?
- How comfortable are you working in a hybrid work environment, balancing on-site collaboration and remote work?
- How do you approach project management and balancing multiple priorities in a fast-paced work environment?
**⚠️ Potential Challenges**
- The motorcycle tire market is highly competitive, requiring constant innovation and adaptation.
- This role may require occasional travel, which can be demanding and time-consuming.
- The hybrid work arrangement may present challenges in maintaining work-life balance.
**📈 Similar Roles Comparison**
- **Marketing Specialist (Motorcycle Industry):** This role is more specialized, focusing specifically on the motorcycle tire industry. It may offer more opportunities for growth and advancement within the motorcycle tire sector.
- **Event Planner (Corporate Events):** This role is more focused on planning and executing corporate events, rather than developing and implementing marketing strategies. It may offer fewer opportunities for growth and advancement in the marketing field.
- **Marketing Manager (Automotive Industry):** This role is more senior, with additional responsibilities for managing a team and developing marketing strategies for a broader range of automotive products. It may offer more opportunities for career advancement in the marketing field.
**📝 Sample Projects**
- Planning and executing a Continental-sponsored motorcycle event, including coordinating event setup, promotional items, and attendee invites.
- Developing and implementing a social media campaign to promote Continental's motorcycle tire products, including creating engaging content and analyzing campaign performance.
- Collaborating with the global marketing team to develop and execute a global marketing campaign for Continental's motorcycle tire products.
**❓ Key Questions to Ask During Interview**
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Continental's motorcycle tire products?
- What opportunities are there for growth and advancement within the marketing department?
- How does Continental support work-life balance for employees working in a hybrid arrangement?
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through the [application link](https://jobs.smartrecruiters.com/Continental/744000056108545-marketing-events-specialist-motorcycle-tires-the-americas).
- Tailor your resume and cover letter to highlight relevant marketing and event planning experience.
- Prepare examples of successful marketing campaigns or events you've managed.
- Familiarize yourself with the motorcycle tire industry and Continental's brand.
- Follow up with Continental's HR department one week after submitting your application to inquire about the status of your application.
**⚠️ Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
