Intern, PR & Influencer Relations

📌 Core Information

🔹 Job Title: Intern, PR & Influencer Relations

🔹 Company: LVMH Perfumes & Cosmetics

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, Intern

🔹 Category: Marketing & PR

🔹 Date Posted: July 27, 2025

🔹 Experience Level: Entry-level (Intern)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the internal PR department to track influencer and media coverage
• Monitoring and tagging influencer coverage using Tribe Dynamics
• Conducting daily searches for brand placements and adding them to the Monthly PR Report
• Assisting with product mailings to social media influencers, pro makeup artists, and traditional media editors
• Maintaining PR media and influencer lists and monitoring social media for industry news

ASSUMPTION: This role is ideal for a current rising Junior or Senior pursuing a Bachelor’s Degree with a strong passion for the beauty industry and a keen interest in marketing and public relations.

📋 Key Responsibilities

✅ Meticulously monitor and tag all influencer coverage via Tribe Dynamics, alerting the broader team to top coverage in real time.

✅ Conduct daily searches to identify brand placements and add to Monthly PR Report.

✅ Work with PR & Influencer Marketing Assistant to plan and execute large scale product mailings to social media influencers, pro makeup artists and traditional media editors (includes messenger and shipping).

✅ Responsible for timely and flawless execution of any daily product send outs as they arise, including influencers, pro makeup artists, and traditional media editors.

✅ Update PR media and influencer lists on an ongoing basis, as directed by the Assistant, PR & Influencer Marketing.

✅ Maintain PR closet organization when in office.

✅ Monitor social media for relevant and timely industry and competitor news (i.e. press trips, mailings, collaborations, etc.), alerting the internal PR team on an ongoing basis.

✅ Assist with special PR projects, including but not limited to research and event setup/breakdown, when applicable.

✅ Support pro artist relations as needed, including research, send outs and list maintenance.

✅ Learn necessary skills for effective communication with cross-functional partners.

ASSUMPTION: This role requires strong attention to detail, organizational skills, and the ability to work independently. Previous beauty experience is a plus.

🎯 Required Qualifications

Education: Current rising Junior or Senior pursuing a Bachelor’s Degree

Required Skills:

• Detail oriented, adaptable, and professional with a strong passion for beauty industry
• Strong analytical, written and verbal communication skills
• Microsoft Excel & PowerPoint
• Must have a strong attention to detail and organizational skills
• Self-motivated and ability to complete tasks alone

Preferred Skills:

• Previous beauty experience

ASSUMPTION: While not explicitly stated, it is assumed that candidates must be authorized to work in the U.S.

💰 Compensation & Benefits

Salary Range: $18-$20 per hour

Benefits:

• Medical Insurance Plans
• 401(k) match

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is a good faith reflection of the targeted salary level for the position, but LVMH Perfumes & Cosmetics reserves the right to pay outside of the published range.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, within the broader LVMH luxury goods group

Company Size: 1,001-5,000 employees (LVMH Perfumes & Cosmetics division)

Founded: LVMH was founded in 1987, and the Perfumes & Cosmetics division includes historic Houses and young brands with strong potential

Company Description:

• LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations
• The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market
• The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses and young brands with strong potential

Company Specialties:

• Luxury beauty products
• Historic beauty brands
• Emerging beauty brands

Company Website: http://www.lvmh.com/houses/perfumes-cosmetics/

ASSUMPTION: LVMH Perfumes & Cosmetics is a division of the larger LVMH group, which is known for its luxury goods brands and commitment to quality and innovation.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports to the Associate Manager, PR & Influencer Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Learning from experienced PR professionals
• Gaining hands-on experience in influencer relations and PR
• Potential full-time opportunities within the LVMH group after the internship

ASSUMPTION: This internship is an excellent opportunity for students to gain practical experience in the beauty industry and potentially launch their careers within the LVMH group.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): New York, New York

Geographic Context:

• New York City is a major global hub for the fashion and beauty industries
• The office is located in a vibrant and dynamic city with numerous cultural and professional opportunities
• The city offers a diverse range of neighborhoods and communities

Work Schedule: Full-time, 40 hours per week

ASSUMPTION: While the job posting does not specify the expected work schedule, it is assumed that the intern will work standard business hours, Monday through Friday.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Relevant experience and skills
• Passion for the beauty industry
• Attention to detail and organizational skills
• Communication and interpersonal skills

Application Tips:

• Highlight relevant coursework and projects from your degree program
• Demonstrate your passion for the beauty industry and LVMH brands
• Tailor your resume and cover letter to emphasize the required skills and qualifications
• Prepare examples of your analytical and organizational skills to discuss during the interview

ATS Keywords: Intern, PR, Influencer Relations, Marketing, Beauty Industry, LVMH, Tribe Dynamics, Brand Placements, Monthly PR Report, Product Mailings, Social Media Monitoring, Industry News

ASSUMPTION: The application process for this role may involve Applicant Tracking System (ATS) screening, so it is essential to include relevant keywords in your resume and cover letter.

🛠️ Tools & Technologies

• Tribe Dynamics (influencer marketing platform)
• Microsoft Excel & PowerPoint

ASSUMPTION: Familiarity with these tools is not required but may be helpful for the role.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Creativity
• Innovation
• Perfect mastery of image

Work Style:

• Collaborative
• Attention to detail
• Organized and efficient
• Strong communication skills

Self-Assessment Questions:

• Do I have a strong passion for the beauty industry and LVMH brands?
• Am I detail-oriented and organized, with strong communication skills?
• Am I comfortable working in a collaborative environment and learning from experienced professionals?

ASSUMPTION: Applicants should assess their fit with the company values and work style to ensure a successful internship experience.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Adapting to the unique culture and work style of a large luxury goods company
• Balancing internship responsibilities with academic coursework
• Navigating the competitive beauty industry and standing out as an intern

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to learning and growth.

📈 Similar Roles Comparison

• This role is unique within LVMH Perfumes & Cosmetics, focusing specifically on influencer relations and PR for the MAKE UP FOR EVER brand
• Similar roles within the company may include other PR and marketing internships or entry-level positions in the broader LVMH group
• Career paths within LVMH may include progression to full-time roles in PR, marketing, or other functions within the beauty or luxury goods industries

ASSUMPTION: Applicants should research similar roles within the company and industry to better understand the career opportunities available.

📝 Sample Projects

• Analyzing influencer coverage and trends using Tribe Dynamics
• Researching and reporting on industry news and competitor activities
• Assisting with event planning and execution for MAKE UP FOR EVER brand events

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may encounter during their internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader PR and marketing strategy for MAKE UP FOR EVER?
• What opportunities are there for professional development and growth within the LVMH group?
• How does LVMH support work-life balance for interns and full-time employees?
• What are the most rewarding and challenging aspects of working in PR and influencer relations for the MAKE UP FOR EVER brand?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your analytical and organizational skills to discuss during the interview
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.