📌 Core Information
🔹 Job Title: Intern Service Marketing (all genders welcome)
🔹 Company: Kia Europe GmbH
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to new campaigns, eCommerce activities, and web platforms to enhance customer retention and drive service profitability.
- Supporting content development, campaigning activities, and event coordination.
- Assisting with the pan-European eCommerce roll-out and platform support.
- Generating performance reports and insights.
ASSUMPTION: This internship is designed to provide hands-on experience in digital marketing, eCommerce, and customer experience at a European scale. It is expected to last a minimum of 6 months, with a possible prolongation up to 12 months.
📋 Key Responsibilities
✅ Support content development & campaigning activities
- Identify content needs across markets and services to leverage synergies.
- Assist in content management (Adobe CMS) for Ownership Experience and troubleshoot issues.
✅ Assist with Pan-European eCommerce Roll-Out
- Coordinate content creation and CMS/shop system setup.
- Support local markets with content for online shops and marketplaces (e.g., Amazon, eBay).
- Assist during go-live phases with testing and issue tracking.
✅ Reporting & Insights
- Compile and coordinate regular and ad-hoc reports.
- Assist in performance reporting and generating insights.
- Analyze data from tools like Adobe Analytics and online benchmarks to create actionable insights.
✅ Stakeholder Communication & Event Coordination
- Co-develop, organize and help moderate workshops and conferences.
✅ Platform Support – MyKia Web/App & MyService
- Coordinate content creation for MyKia and MyService platforms.
- Support markets to provide content/trainings/tutorials for both systems functionalities and new developments.
- Support Go Live phases with testing and issue tracking.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and the intern's skills and interests.
🎯 Required Qualifications
Education: Master's student in Digital Marketing, eCommerce, or related fields.
Experience: Ideally, vocational training or prior internship/work experience in digital marketing or eCommerce.
Required Skills:
- Digitally savvy with a basic understanding of IT development.
- Strong project management and organizational skills.
- Excellent communications skills.
- Advanced skills in MS Excel and PowerPoint, basic knowledge of Adobe (AEM and Analytics).
- Fluent in English (spoken and written).
Preferred Skills:
- Knowledge of Adobe Experience Manager (AEM) and Adobe Analytics.
- Experience with eCommerce platforms and marketplaces.
- Familiarity with data analysis tools and techniques.
ASSUMPTION: While not explicitly stated, proficiency in German may be beneficial for this role due to the location and nature of the work. However, English is the primary language for communication within the company.
💰 Compensation & Benefits
Salary Range: As this is an unpaid internship, no salary is provided. However, Kia Europe offers a competitive compensation package for full-time employees.
Benefits:
- Private leasing offer
- Systematic off and on-the-job training
- Free staff restaurant
- Health management support
Working Hours: Full-time (40 hours per week)
ASSUMPTION: While not explicitly stated, it is assumed that interns will receive the same benefits as full-time employees, except for salary compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. Kia Europe is the European sales and manufacturing arm of Kia Corporation, leading 39 markets across Europe and the Caucasus.
Company Size: 1,001-5,000 employees. Kia Europe employs over 5,500 persons, including about 3,500 blue-collar workers in their state-of-the-art car plant in Zilina, Slovakia.
Founded: 1944 (Kia Corporation), with Kia Europe established in 1991.
Company Description:
- Kia has a long history of making cars, starting with bicycles in 1944.
- The company aims to create sustainable mobility solutions that inspire movement around the world.
- Kia Europe is home to 37 different nationalities, fostering an international and diverse work environment.
Company Specialties:
- Creating sustainable mobility solutions
- Inspiring movement around the world
- Fostering an international and diverse work environment
Company Website: https://www.kia.com/eu/
ASSUMPTION: Kia Europe is a dynamic and international company that values diversity and offers opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Ownership Experience department at Kia Europe Headquarters in Frankfurt, Germany.
Work Arrangement: On-site, with a minimum duration of 6 months (possible prolongation up to 12 months).
Growth Opportunities:
- Gain hands-on experience in digital marketing, eCommerce, and customer experience at a European scale.
- Develop new frameworks and solutions to contribute to Kia's success.
- Potential full-time employment opportunities upon completion of the internship, depending on performance and business needs.
ASSUMPTION: This internship offers a unique opportunity to gain practical experience and contribute to Kia's ongoing projects and initiatives.
🌍 Location & Work Environment
Office Type: Modern, international, and multicultural office environment with approximately 37 different nationalities represented.
Office Location(s): Kia Europe Headquarters, Theodor-Heuss-Allee 11, Frankfurt am Main, 60486, DE
Geographic Context:
- Frankfurt am Main is the fifth-largest city in Germany and the largest city in the state of Hesse.
- The city is known for its vibrant cultural scene, historic architecture, and international business hub.
- Frankfurt am Main is well-connected by public transportation, with the nearest subway station (S-Bahn) being "Frankfurt (Main) Hauptwache."
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work opportunities not explicitly stated but potentially available.
ASSUMPTION: The work environment at Kia Europe is dynamic, international, and multicultural, offering a unique opportunity to learn and grow professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Kia Europe career portal.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and/or relevant team members.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Relevant skills and experience in digital marketing, eCommerce, or related fields.
- Strong project management and organizational skills.
- Excellent communication skills and fluency in English.
- Cultural fit and alignment with Kia's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship.
- Demonstrate your enthusiasm for the role and Kia's mission to create sustainable mobility solutions.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, initiative, and adaptability.
ATS Keywords: Digital Marketing, eCommerce, Content Management, Project Management, Adobe AEM, Adobe Analytics, MS Excel, PowerPoint, Data Analysis, Customer Experience, Ownership Experience, Kia Europe
ASSUMPTION: The application process for this internship is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Adobe Analytics
- Microsoft Office Suite (Excel, PowerPoint)
- eCommerce platforms and marketplaces (e.g., Amazon, eBay)
- Data analysis tools and techniques
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Inspiring movement
- Creating sustainable mobility solutions
- Fostering an international and diverse work environment
Work Style:
- Dynamic and agile mindset
- Collaborative and team-oriented approach
- Strong project management and organizational skills
- Excellent communication skills and fluency in English
Self-Assessment Questions:
- Do you have a strong interest in digital marketing, eCommerce, and customer experience?
- Are you comfortable working in an international and multicultural environment?
- Do you possess strong project management and organizational skills?
- Are you a proactive and self-motivated individual who can work independently and in a team?
ASSUMPTION: Kia Europe values diversity and encourages applicants from all backgrounds to apply, provided they meet the required qualifications and skills for the role.
⚠️ Potential Challenges
- The internship is unpaid, which may present financial challenges for some candidates.
- The role requires a minimum commitment of 6 months, with a possible prolongation up to 12 months, which may not be suitable for all candidates' schedules or personal circumstances.
- The work environment may be fast-paced and demanding, requiring strong time management and prioritization skills.
- The role may involve working with multiple stakeholders and teams, requiring excellent communication and collaboration skills.
ASSUMPTION: While there may be challenges associated with this internship, the opportunity to gain practical experience and contribute to Kia's ongoing projects and initiatives outweighs them.
📈 Similar Roles Comparison
- This internship offers a unique opportunity to gain hands-on experience in digital marketing, eCommerce, and customer experience at a European scale, which sets it apart from other entry-level roles in the industry.
- While the internship is unpaid, it provides valuable experience and the opportunity to work with a global mobility brand, which can be beneficial for long-term career prospects.
- Compared to other internships in the field, this role offers a comprehensive range of responsibilities and the chance to work on high-impact projects with a significant global impact.
ASSUMPTION: This internship is an excellent fit for candidates seeking to gain practical experience in digital marketing, eCommerce, and customer experience, and who are interested in working for a global mobility brand.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to enhance customer retention and drive service profitability.
- Assisting with the pan-European eCommerce roll-out, including content creation, CMS/shop system setup, and go-live support.
- Generating performance reports and insights to inform decision-making and strategy development.
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that interns may encounter during their tenure at Kia Europe. However, the specific projects and initiatives may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how can I contribute to their successful execution?
- How does this internship fit into the overall Ownership Experience strategy at Kia Europe?
- What opportunities are there for professional growth and development during this internship?
- How does Kia Europe support work-life balance for its employees, including interns?
- What are the next steps for successful interns who wish to pursue full-time employment opportunities at Kia Europe?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to contributing to Kia's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kia Europe career portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, initiative, and adaptability.
- Follow up with the HR department two weeks after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
